Christine Felton

I joined RightSpend as a Client Services Director. My role was to win new business in the UK. Selling a SaaS platform licence to enterprise B2C brands.

In this role I won accounts with ITV, Direct Line and ASDA. These were sold at $175,000 per account.

My line manager (the Chief Revenue Officer) left the business in June 2024 and I was asked to step in so my role changed. I am now the Global Business Development Director. My role since this date has been to hire, train and coach the sales team, as well as take on the lions share of the target ($1,750,000) as well as supporting the team at meetings, with negotiations and closing.

I currently have responsibility for the global target which was achieved in 2024 of $4,725,000.

• Enhanced stakeholder communication through regular reporting and updates.
• Conducted extensive market research to understand consumer behaviour trends.
• Drove global sales growth by establishing new international business partnerships.
• Collaborated with internal departments for seamless project management .

• I lead a team of business development managers selling digital marketing solutions to small to medium sized businesses in the London area
• My team had tenure at Yell before I joined many were on formal performance plans, they are now consistently achieving 85 - 120% to target
• I have promoted 3 team members and have another 2 in promotion development plans
• My role includes coaching, I have had professional, internal and external training on how to coach effectively
• I support my team through the sales process, helping write proposals and attend client meetings
• As part of the South Division managerial team I have been integral in developing a new strategy in order to know who our ideal customers are and the increase our AVO
• Both have been achieved
• AVO was £1250 when I joined - it is now £4500
• Offered guidance on product selection to increase sales
• Aligned strategy and delivery across departments through strong leadership and communication
• Conducted holiday and succession planning to ensure full team coverage and target delivery
• I have also completed my official Google certifications in Search, Display and Analytics
• I was made co chair of the women in leadership panel
• Head of Sales
• Devised long-term plans and thoughtfully prioritised workload to achieve sales success.

• Bucking the trend of the previous 3 years before my arrival, my team have hit and exceeded each quarterly target
• I personally exceeded my £600,000 annual target by achieving £760,000
• My team were targeted to hit £1.2 Million and we achieved just over £1.3 Million
• I worked intensively with the existing team to improve their sales techniques and Salesforce Skills, helping them understand how to achieve their targets
• One team member had not reached her annual target in the 4 years she had worked there but reached it in 7 months of 2019 under my supervision
• I recruited new members to the team, fully trained and supported them to become extremely capable, confident and successful members of the team
• I aligned the global offices to ensure the sales message was the same from all teams
• I also developed a process to ensure teams were working together on closing deals
• I worked with the marketing teams to redesign the sales material for meetings and conferences
• I pin pointed a number of global exhibitions to attend and spoke at such meetings
• Some of the accounts I brought on included Lidl, Campbell Soup, Under Amour and All Saints, all these accounts were £75,000 per annum accounts.

• As Sales Director I served as a key member of the executive team developing sales strategies for the digital media are of the trade association
• I directed a team of 5 sales managers based in London, Atlanta and Shanghai and support a wider team of 54
• I formulated marketing, brand planning and business development strategies to drive revenue growth.
  • Successes included; reviving a struggling operation to become a turnaround success story.
  • I revamped the pricing strategy, implemented effective promotional strategies, trained a high
  performance sales team and helped boost corporate image.
  • Increased sales by 31% in year one and 43% in year two.
  • I achieved an award from the VP of sales for outstanding sales results, representing the first time the
  media division had been recognised in this way.
  • Accounts I grew to be large spenders on Digital Media included Ericsson, from a £15,000 PA account to
  spending in excess of £200k PA. Amdocs from a £10,000 PA account, to £70k PA and BMW from £5,000 PA
  to £100k PA.
  • I restructured the sales team to establish a competitive sales force globally.
  • I worked to improve sales policies and procedures.
  • I defined the sales cycle and created accurate job descriptions as well as developing standards for
  customer relationship management.
  • Developed a new product based on client feedback.
• Strengthened revenue opportunities by developing tailor-made sales strategies based on industry trend and competitor analysis.
• Monitored and analysed market trends and competitive offerings to identify opportunities for segment expansion.

• • I was originally recruited at a sales manager to support the publisher at SJP, due to my success and
  development of the brand the team was re‐structured and became fully responsible for all magazine
  sales while the publisher became the new events manager.
  • I was promoted to Account Director due to my growth of certian key accounts, Nokia, Amdocs and
  Cisco. These were all regular accounts with a spend of £10‐20k per annum. I doubled that spend in the
  first few months through relationship building and producing new products based on inforamtion clients
  shared with me.
  • I lead all sales for European Communications and Mobile Europe, reporting directly to the CEO and
  working closely with the editors to decide on content. I produced all annual reports and targets, liaising
  with the marketing team to create campaigns.
  • I developed new digital products and recruited a trained a team to work below me.

• Enhanced market penetration with effective territory management.
• Managed key accounts, resulting in consistent revenue generation.
• Forged strategic partnerships with stakeholders for profitable outcomes.
• Drove revenue growth by identifying and capitalising on emerging market trends.