Christina Dendrinou

Clients include: Capella Hotel Group (Capella Hotels and Resorts, Patina Hotels & Resorts), Chiva-Som Hua Hin, Thailand, The Datai Langkawi, Malaysia, Zulal Wellness Resort by Chiva-Som, Qatar, Patina Maldives, Fari Islands

• Lead day-to-day management of hotel client accounts across global luxury and wellness brands
• Develop creative PR strategies, story angles and campaign ideas that drive awareness and commercial impact
• Build and nurture strong relationships with media across travel, lifestyle and consumer press
• Secure high-quality, on-brand coverage across target outlets
• Oversee press office activity, media pitching, press trips and event support
• Develop yearly PR plans and strategies
• Support both group-level brand strategy and property-level storytelling
• Represent clients at industry events, launches and media meetings
• Organise and host press events including media dinners

Clients included: Rosewood (brand), The Bodrum EDITION, The Reykjavik EDITION, Broadwick Soho, Sugar Beach, A Viceroy Resort, Scorpios, Villa Lena, Empiria Group

• Main point of contact for clients
• Lead of all PR and communications activities, ensuring alignment with each client's objectives
• Overseeing day-to-day client activities
• Drafted monthly press releases
• Created newsworthy story angles, managing pitches from concept to publication
• Built and maintained strong media relationships, securing coverage in top-tier publications and platforms
• Daily liaison with media (pitching, media stays, general day-to-day comms)
• Attended weekly press meetings
• Organised group press trips
• Managed a Junior Account Executive, an Account Executive and a Senior Account Executive

Clients included: COMO Hotels & Resorts, Nobu Hotels, Yazz Collective, The Cadogan, A Belmond Hotel, Melia Hotels International, Chevalier Paris, Virtuoso, The Dolli Athens, Fairmont Maldives, Cenizaro Hotels & Resorts, Nobu Santorini, Thanda Island and more.

• Main point of contact for clients
• Wrote detailed press releases and creative pitches
• Pitched daily to journalists proactively & reactively
• Identified PR opportunities to maximise coverage
• Closely worked with my team to deliver innovative communication solutions to support clients' targets and maximise their ROI
• Reached out and arranged media visits in exchange for coverage
• Organised and hosted press and influencer events including media dinners
• Planned group press trips from scratch and hosted along with clients
• Attended press meetings on a weekly basis to gain in-depth knowledge of target media and built a strong relationship with key journalists
• Compiled PR strategies, timelines and monthly reports
• Managed an Account Executive

• Influencer marketing: researched and reached out to influencers in order to secure partnerships
• Compiled press releases and pitches to be sent to press
• Developed, updated and maintained media and influencer lists
• Responsible for tracking active media coverage and composing weekly and monthly coverage reports
• Assisted in the planing and execution of client events and product launches