CHRISTINA CHANDER
Wolverhampton
Summary
Strategic Product and Digital Transformation leader with over 12 years in delivering SaaS platforms and AI-enabled products within the automotive technology sector. Led product strategy and organisational transformation while driving commercial growth and enterprise delivery. Experienced in managing teams of 32 and overseeing budgets up to £2.7M, transforming businesses through scalable digital platforms and API ecosystems.
Overview
5
5
years of post-secondary education
12
12
years of professional experience
Work history
Product Director
Drivvn
2023.06 - 2026.07
- Defined and executed product strategy and AI roadmap with daily focus.
- Led an 8-person product and delivery team with clear operating rhythms.
- Launched next-generation digital platforms for 14 OEM brands to boost engagement.
- Rolled out platform adoption into retailer leasing and European markets.
- Introduced scalable SaaS pricing model and managed supplier negotiations.
- Delivered white-label platform API enhancements and AI-powered customer journeys.
- Fostered a culture of continuous improvement for enhanced productivity.
- Championed customer-oriented product design, improving market relevance.
- Led cross-functional teams to foster collaborative environment.
- Piloted innovative product strategies, catapulting brand into leading market position.
Head of Product & Integrations
Select Car Leasing
2022.05 - 2023.05
- Defined product strategy and led Agile delivery across eCommerce, CRM and internal platforms.
- Partnered with executive leadership to align product investment with business strategy and customer experience.
- Managed £2.7M annual technology and delivery budget to optimise resource allocation and project delivery.
- Implemented automation and robotic process automation to enhance operational efficiency and streamline processes.
- Engaged with CEO on strategic initiatives to ensure alignment and drive vision.
Head of Integrations
Codeweavers
2016.08 - 2022.04
- Spearheaded the transformation of Codeweavers from a project-led organisation into a scalable SaaS business by commercialising its API ecosystem.
- Delivered £5M Monthly Recurring Revenue through strategic API partnerships and digital commerce programmes.
- Built one of the UK's largest automotive integration ecosystems, supporting 30+ OEMs, 5,000+ retailers and over 80% of the Automotive Management Top 100 dealer groups.
- Directed 2,000+ B2B and B2C digital commerce implementations across the UK and Europe.
- Managed 32 direct reports across product, integrations, delivery and customer operations, fostering a cohesive team culture.
- Built and scaled function encompassing recruitment, governance, budgeting, delivery and strategic partnerships, enhancing operational capabilities.
- Collaborated with CEO to align strategic objectives and implement organisational initiatives.
Integrations Manager
Codeweavers
2014.08 - 2016.07
- Managed cross-functional teams to achieve seamless system integrations.
- Coordinated project timelines, ensuring punctual delivery of integrated solutions.
- Facilitated communication between customers, commercial stakeholders and engineering teams in enterprise integration programmes.
- Actively participated in strategic planning meetings related to technology integrations.
Education
Bachelor of Arts - Business & Marketing
Coventry University
2009.08 - 2014.08
Skills
- Product strategy
- Go-to-market
- Commercial strategy
- Platform strategy
- SaaS solutions
- Digital commerce
- API development
- Enterprise integrations
- Agile project management
- Programme delivery
- CRM and CMS expertise
- Customer experience
- Stakeholder management
- Artificial intelligence
Career Highlights
- Reported directly to the CEO in every senior leadership role
- Led teams of up to 32 direct reports
- Owned budgets of £2.7M (technology & delivery) and £1.6M (product investment)
- Delivered £5M Monthly Recurring Revenue through SaaS and API strategy
- Transformed Codeweavers into a scalable SaaS business
- Supported 30+ OEMs, 5,000+ retailers and 80% of the Automotive Management Top 100 dealer groups
- Launched next-generation digital platforms across 14 OEM brands
- Maintained 90%+ customer retention through product strategy and AI innovation
Timeline
Product Director
Drivvn
2023.06 - 2026.07
Head of Product & Integrations
Select Car Leasing
2022.05 - 2023.05
Head of Integrations
Codeweavers
2016.08 - 2022.04
Integrations Manager
Codeweavers
2014.08 - 2016.07
Bachelor of Arts - Business & Marketing
Coventry University
2009.08 - 2014.08