Summary
Overview
Work History
Education
Skills
Timeline
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Christiaan Kamstra

Christiaan Kamstra

Dubai,UAE

Summary

Since joining Veloche in 2013 as the General Manager of the Exhibitions department, I have had extensive experience in managing and growing the business. Before my time at Veloche, I worked for a multinational company called Pico from January 2011 to December 2012. During my two-year contract with Pico, I managed the entire sales exhibitions department and generated over 4 million dirhams in revenue annually.

During my tenure at Pico, I gained valuable experience and had the opportunity to travel and manage the biggest exhibition in Qatar called the World Petroleum Congress (WPC). In my first year, I successfully oversaw the entire design, cost, and build of the show, which resulted in tremendous success. Additionally, I managed relationships with prominent clients such as Mubadala, Cisco, and Saudi Arabian Airlines.

Transitioning to Veloche, I have made significant contributions to the growth of the company. I have successfully grown the sales team and achieved annual revenues exceeding 10 million dirhams. As we sought to expand our operations, we explored various countries and ultimately decided to open a branch in London. I was entrusted with the responsibility of leading this initiative, which involved generating new business, establishing new suppliers, recruiting and training staff, and building the Veloche brand in the UK. Over time, our efforts will succeed in establishing our production facility in the UK.

My journey in London began on March 28, 2021, when I faced the challenge of being quarantined for 15 days twice. This period proved to be one of the most difficult times in my career, however, it was not without its challenges that I continued to weather the Covid 19 conditions and continue to network in ways never imagined. Looking ahead to 2023, I have discussed with management and we decided to move to Manchester to take advantage of better opportunities to grow the business, particularly about more affordable warehousing and resources.

While managing my client CRC in ADIPEC in 2023, I was fortunate to network extensively during the show, and with our consistent pitching projects in the Show and with our efforts we secured another milestone with EIC (Energy Industry Council) in London to the value of £140,000.00 per year for the next 3 years

Throughout my career, I have consistently demonstrated a track record of successful management and revenue generation, as evidenced by my achievements at Pico in the past and Veloche presently.

Overview

20
20
years of professional experience
2
2
years of post-secondary education

Work History

Director of operations

Veloche Contracting
Dubai, UAE
01.2012 - 01.2021
  • Presenting new ideas on how to maximize brand presence and return on investment at major exhibitions.
  • Maintain existing clients and grow existing business.
  • Managing national and internation operations.
  • Grow and maintain revenue year on year.
  • Oversee all operations for all projects within the company.
  • Drove continuous operational improvement, developing quality tools for annual audits and improving market share.
  • Analyzed financial P&L information and developed strategies that led to 25% profitability increase within 3 years.
  • Promoted unity among staff members through effective and consistent communication of vision and values.
  • Facilitated seamless running of operations by serving as a link between management and staff.

Sales Manager

Pico International, International Brand Activation
Dubai, UAE
01.2011 - 12.2012


  • Set highest personal performance standards for self.
  • Generated company growth through market expansion and sales.
  • Exceeded sales goals and improved profitability by developing sales strategies and business plans according to market trends.
  • Developed new ideas and thought creatively to grow business and enhance profitability and revenue.
  • Hired and trained dedicated and high-achieving sales teams.
  • Monitored sales team performance, providing effective training to help reach revenue and profit targets.
  • Interfaced with customers, determined needs, provided recommendations and up-sold services.
  • Planned and developed strategies to increase sales territory positioning, exceeding company targets.
  • Collected customer and market feedback and reported information to company leadership.
  • Retained existing customers and substantially grew customer base, product line and sales volume.
  • Created and directed sales team training and development programmes.
  • Carried out sales visits to current and prospective customers.
  • Achieved exceptional client satisfaction feedback and ratings.
  • Analysed sales to identify top-performing products.
  • Maintained regular contact and strong relationships with existing customers by providing comprehensive support.
  • Developed and customised sales pitches to target specific customer personas.
  • Generated accurate summaries and YoY growth percentage for accounts.

Account Manager

Media 24
Johannesburg, South Africa
05.2008 - 12.2010
  • Maintaining and building client service of existing and new clients to my portfolio
  • Reaching and exceeding sales targets
  • Presenting marketing opportunities and proposals to new/potential/possible advertisers/ agencies and clients direct in all media sectors may it be above the line, through the line or below the line advertising, being it print, digital, radio or TV
  • Generate weekly call reports from team members to track client interactions
  • Liaison with clients and advertising agencies regarding the design, make-up, concepts and placement of advertisements
  • Insuring team stays motivated and dedicated to supplying incredible client service
  • Entertaining clients at major sporting events
  • Traveling through out South Africa to attend business conferences to grow networking base
  • ACHIEVEMENTS : Delivered outstanding customer service, maintaining advertising spend, creating new opportunities
  • REASONS FOR LEAVING : Wanted to explore opportunities in the UAE

Sales manager

Illanaga Newspaper
Durban, South Africa
07.2001 - 05.2008
  • Liaison with clients and advertising agencies regarding the design, make-up and placement of advertisements
  • Maintaining and building client service of existing and new clients to my portfolio
  • Reaching and exceeding sales targets
  • Presenting marketing opportunities and proposals to Clients
  • ACHIEVEMENTS : Worked my way up from classifieds to running my own portfolio in retail, achieving revenue of R 500 000 a month
  • REASONS FOR : I wanted to broaden my scope and horizons for the passion of
  • LEAVING this Industry
  • My focus was to work for the biggest media Company in South Africa, hence my move to Media24.

Education

IOS Managment Safety Course - Health and Safety

International HSE Council
Dubai
08.2018 - 08.2018

Certificate in Graphic Design -

2009

Higher National Diploma - Criminology

Department of Education
South Africa
01.2003 - 08.2004

Skills

  • Contract management
  • Department management
  • Strategic research
  • Production reporting
  • Facility management
  • Supply negotiation
  • Logistical planning
  • Physical resource management
  • Operational support
  • Complex resource management

Timeline

IOS Managment Safety Course - Health and Safety

International HSE Council
08.2018 - 08.2018

Director of operations

Veloche Contracting
01.2012 - 01.2021

Sales Manager

Pico International, International Brand Activation
01.2011 - 12.2012

Account Manager

Media 24
05.2008 - 12.2010

Higher National Diploma - Criminology

Department of Education
01.2003 - 08.2004

Sales manager

Illanaga Newspaper
07.2001 - 05.2008

Certificate in Graphic Design -

Christiaan Kamstra