Christa Thea Cooper
Lancaster,Lancashire
Summary
Creative and analytical digital marketer with a strong foundation in social media strategy, communications, and content creation. Currently serving as Social Media & Communications Officer for Burning Nights CRPS Support and Youth Advantage UK, where I lead awareness campaigns, manage multi-platform content, and craft impactful messaging to engage and grow diverse online communities.
Experienced in journalism and creative writing, with a strong grasp of narrative development and audience engagement.
I've built and grown personal digital platforms, including a beauty-focused TikTok channel and a mental health advocacy Instagram page, using trend-driven strategies, community-building techniques, and data-led insights to scale content and secure brand collaborations. My work is informed by a blend of creative storytelling and performance analytics, allowing me to shape content that is both emotionally resonant and results-driven.
Currently developing and submitting an original script for the BBC's Alfred Bradley Bursary Award 2025 (Radio 4), further expanding my skills in dramatic writing, character development, and long-form storytelling. This reflects my passion for impactful communication and adds a rich narrative layer to my digital marketing expertise.
I'm eager to bring this unique blend of creativity, strategic thinking, and purpose-led content to a forward-thinking marketing team.
Overview
6
6
years of professional experience
Work History
Social Media and Communications
Burning Nights
Remote
04.2025 - Current
- Plan and create compelling digital and print content for the charity's website and awareness campaigns
- Write and edit persuasive copy for leaflets, fundraising materials, factsheets, membership packs, and stakeholder brochures
- Develop impactful stories and case studies to highlight the charity's work and communicate its social value
- Update and manage engaging web content aligned with brand tone and accessibility needs
- Collaborate on communication and marketing strategy, including email newsletters and social media snippets
- Review and refine communication materials for consistency in tone, style, grammar, and clarity
- Draft press releases and cross-channel content to support outreach efforts
- Contribute to annual review and brochure content creation to articulate impact and reach
- Work independently on a remote team, delivering with precision and a proactive attitude
- Use tools such as Canva, email platforms, and website editors with strong attention to detail
Social Media Communications Officer
Youth Advantage UK
Remote
03.2025 - Current
- Support the creation of engaging content across multiple platforms, maintaining a consistent brand voice and aesthetic
- Collaborate with the team to design communication strategies and contribute creative ideas to digital campaigns
- Take part in weekly remote meetings to align messaging with wider organizational goals
- Contribute to the layout and functionality of the website using Wix, ensuring clarity and accessibility
- Create posts, stories, and campaigns for social media, leveraging Canva and analytics to improve performance
- Assist with internal communications and guide newer volunteers with onboarding and content standards
- Strengthen outreach and engagement through thoughtful storytelling and strategic visual content
Freelance Journalist and Editor
North West Bylines
Remote
01.2025 - Current
- Produce well-researched, accessible articles on cultural, political, and social issues with an editorial voice tailored to the audience
- Edit and refine submitted work from other contributors to ensure consistent tone, grammar, and message
- Manage editorial projects and deadlines using Trello, collaborating with remote writers and editors
- Review analytics using Monster Insights and Google tools to assess engagement and optimize content performance
- Contribute to social media strategy by writing content snippets and promotional posts across platforms
- Apply SEO and headline writing best practices to drive visibility and interaction across web and social channels
Content writer
U-lingua Magazine
Remote
01.2025 - Current
- Write engaging articles tailored to linguistics students and professionals
- Collaborate with Cambridge University editors to meet publishing standards
- Balanced deadlines while working full-time and completing online marketing courses
Psychiatric Technician
Specialist Care Team
Morecambe, Lancashire
12.2024 - Current
- Provide compassionate and individualized support to clients facing mental health challenges, fostering a safe environment for personal growth and well-being.
- Develop strong communication skills, tailoring my communication depending on the service user interaction
- Track patient progress and provide feedback, applying insights that could inform the team with improved service
- Participated actively in team meetings and case reviews leading to enhanced multidisciplinary collaboration.
- Observed strict confidentiality protocols regarding patient information contributing towards trust-building relationships with clients.
Tiktok Beauty Content Creation (@Christaaatheaaa)
TikTok
08.2024 - Current
- Built and grew a beauty-focused TikTok channel with over 200K views, producing engaging content on beauty routines, makeup tutorials, and product reviews.
- Developed and executed creative content strategies that increased engagement and boosted channel growth
- Collaborated with brands for product placements and sponsored content, resulting in increased brand visibility and engagement.
- Conducted personal market research to understand trends, consumer preferences, and the latest beauty industry innovations, implementing this knowledge into content creation.
- Managed all aspects of the channel, including content creation, video editing, copywriting, analytics, and community management.
Instagram Content Creation
Instagram
03.2024 - Current
- Co-manage a mental health-focused account, raising awareness and creating a supportive online community.
- Develop and share impactful content that promotes mental health awareness, self-care, and personal growth.
- Supported the 'Fear Challenges' campaign, successfully raising £157 for the charity Mind.
- Foster engagement and connection through interactive campaigns, encouraging followers to share their experiences and support one another.
- Collaborate on strategic content planning to amplify mental health conversations and initiatives.
Sales advisor
Waitrose & Partners
London
10.2019 - 01.2024
- Delivered outstanding customer service in a fast-paced retail environment, representing the Waitrose brand with professionalism and approachability.
- Developed a deep understanding of customer preferences and behaviour, using this insight to make tailored product suggestions and enhance the shopping experience.
- Assisted in executing in-store promotions and seasonal campaigns, helping to visually merchandise displays in line with brand and marketing guidelines.
- Communicated key offers and product benefits to customers, boosting awareness of promotions and contributing to increased sales and customer loyalty.
- Collaborated with team members to maintain high store standards and seamless customer journeys, ensuring a consistently positive brand experience.
- Adapted quickly to new initiatives and product launches, effectively supporting in-store marketing efforts with agility and attention to detail.
- Gained experience in customer engagement and brand advocacy—skills that translate naturally into digital marketing and audience engagement roles.
Sales advisor
H&M
London
06.2023 - 09.2023
- Delivered exceptional customer experiences by understanding needs, offering personalized styling advice, and maintaining a positive brand image.
- Supported in-store visual merchandising by implementing promotional displays and marketing campaigns, aligning with brand guidelines and seasonal strategies.
- Collaborated with cross-functional teams to drive footfall and boost sales, contributing to the store consistently exceeding weekly targets.
- Gained insight into consumer behaviour and buying patterns, using this knowledge to tailor recommendations and influence purchase decisions.
- Played a key role in promoting loyalty programs and special offers, effectively communicating value propositions to increase customer engagement.
- Adapted communication style to suit diverse customer demographics, enhancing brand connection and fostering repeat business.
- Developed an eye for visual storytelling and product presentation—skills easily transferable to digital content creation and brand marketing.
Education
Bachelor of Arts - English Language and Linguistics
Lancaster University
Lancaster 10/2021 - 07/2024
Skills
- Content Creation and copywriting (Photography, Graphics, and Video)
- Community Engagement & Management
- Content and Video Editing
- Journalism
- Mental Health Advocacy & Education
- Social Media Strategy (Instagram, Facebook, TikTok)
- Influencer Partnerships & Brand Collaborations
- Analytics & Performance Tracking ( Canva, SQL, Java Script, Trello, Monster Insights, Excel)
- Campaign Planning & Execution
- SEO & Hashtag Optimization
- Facebook and Google Ads
Affiliations
- Forensic Linguistics, Beauty Content Creation, Piano, Languages
Accomplishments
- Gained early leadership experience and developed teamwork skills through community service projects, collaborating with diverse teams to drive impactful outcomes.
- Engaged in AI and ethics debates, demonstrating analytical thinking and initiative in addressing complex issues related to technology and society.
- Served as a juror, applying impartial judgment and maintaining professionalism to contribute to the fair legal process. Strengthened communication and decision-making skills in a high-stakes environment. National Citizenship Service (NCS) Participant
July 2018
- Gained early leadership experience and developed teamwork skills through community service projects, collaborating with diverse teams to drive impactful outcomes.
- Engaged in AI and ethics debates, demonstrating analytical thinking and initiative in addressing complex issues related to technology and society.
- Served as a juror, applying impartial judgment and maintaining professionalism to contribute to the fair legal process. Strengthened communication and decision-making skills in a high-stakes environment.
National Citizenship Service (NCS) Participant
July 2018
Participant, Oxford Practical Ethics Competition
2019
Juror – Woodgreen Court
July 2023
Participant, Oxford Practical Ethics Competition
2019
Juror – Woodgreen Court
July 2023
Timeline
Social Media and Communications
Burning Nights
04.2025 - Current
Social Media Communications Officer
Youth Advantage UK
03.2025 - Current
Freelance Journalist and Editor
North West Bylines
01.2025 - Current
Content writer
U-lingua Magazine
01.2025 - Current
Psychiatric Technician
Specialist Care Team
12.2024 - Current
Tiktok Beauty Content Creation (@Christaaatheaaa)
TikTok
08.2024 - Current
Instagram Content Creation
Instagram
03.2024 - Current
Sales advisor
H&M
06.2023 - 09.2023
Sales advisor
Waitrose & Partners
10.2019 - 01.2024
Bachelor of Arts - English Language and Linguistics
Lancaster University
10/2021 - 07/2024
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