Chris Webb

reboxed Ltd | E-Commerce Scale-Up | Jan 2022 – Present
Led business operations, strategic growth initiatives, and D2C sales for a high-growth recommerce company. Oversaw quarterly goal planning, managed a £4.5M budget, and established key supply chain partnerships to drive efficiency and profitability.

• Achieved record sales growth (2.8x year-on-year), increasing revenue to £4M in 2024.
• Increased profit margins by 57% while improving margin per device by 90%.
• Secured a 25% customer return rate, boosting long-term customer retention.
• Optimised logistics & quality control, increasing capacity by 300% and cutting costs by 35%.
• Secured £1M credit facility and £1.5M in inventory value through supplier integrations.
• Fostered partnerships to expand business opportunities.
• Improved company performance by streamlining operational processes.

Switch Rentals Ltd & Ooodles Ltd | E-Commerce Startup
Founded and scaled a lease-hire e-commerce business, developing a market strategy targeting 6.5M households across the UK. Led P&L management, sales expansion, and regulatory compliance while reporting to investors and the board.

• Secured £7M in funding (equity & debt) to launch and scale operations.
• Achieved 3x business growth in 18 months, reaching £2M ARR and £300K EBITDA.
• Expanded national reach, successfully rolling out in multiple regions.
• Reduced bad debt by 30%, improving risk management and profitability.

Dunraven Finance | Financial Services | 2008 – 2017
Directed sales, collections, customer service, risk management, HR, and learning & development for a £60M turnover company. Held full P&L responsibility while leading 260 employees across multiple functions.

• Promoted to National Operations Director in 2015, overseeing strategic initiatives.
• Increased cash collections by 40%, improving financial performance.
• Reduced customer churn by 15%, enhancing customer retention.
• Lowered operating costs by 35%, optimising business efficiency.

Cut product write-offs by 60%, improving cost control and inventory management