Chris Richardson
Kidderminster,Worcestershire
Summary
Sales Professional with record of success in enabling strong revenue growth through end-to-end sales management. Focused on continuous improvement using market knowledge, competitor research, innovation and team motivation. Always looking for opportunities to bring in and retain customers. Loyal employee with solid understanding of training and mentoring employees. Dedicated team player, proactive and hands-on in task completion.
Responsible for creating and growing Northern and Midlands Sales regions into multi million pound areas.
Unrivalled technical knowledge on pumping station design and adoptable pump station standards.
Overview
35
35
years of professional experience
3998
3998
years of post-secondary education
Work history
Sales director
PDAS Group
Birmingham
2024.02 - Current
- Assisted in driving annual sales revenue to £11.25 million in 2024-25.
- Supported senior management team during sale of PDAS business to Pump Supplies/Vestum AB.
- Contributed to achievement of £10 million in annual sales revenue in 2023-24.
- Helped establish regional sales office in Birmingham.
- Oversaw national sales team operations.
- Generated new leads and opportunities to support revenue growth.
- Handled daily customer meetings, sales calls, and account management tasks to enhance sales team efficiency.
- Built long-term relationships with customers and facilitated referrals from existing clients.
- Presented sales data and insights to leadership for strategy development and planning.
Sewers For Adoption (SFA) Design Manager
PDAS (Pump Design & Service) Ltd
Birmingham
2016.05 - 2024.02
- Collaborate with management team to develop, implement & execute sales plans for SFA sector
- Collaborate with management team to provide periodic reports to include sales funnel, order pipeline, sales forecast, lost order information, changes in legislation, market trends and future developments
- To liaise with PDAS Management Team and both estimating and contracts departments to ensure best use of resources and to facilitate delivery of company's products and services to market place with specific emphasis on SFA market sector
- Identifying new customers and increase client base whilst maintaining accurate customer records using IT system
- Design, Estimates and preparing quotations (Value £1K up to £500K) Including:- Preparation of quotes for pumps, submersible pumps, mixers and packaged pumping stations
- Pump Station Mechanical & Electrical Design advice
- Liaison with Water Companies Developer Services engineers to develop pump station specifications and layouts (SFA) Handling customer enquiries including telephone, postal and electronic format
- Interpreting customer and water company specifications
- Providing advise to clients including consulting engineers on various pump ranges : Flygt, KSB, ABS, Grundfos, Pullen-Homa
- Attending site for pump station refurbishments, Surveys Order processing and general office duties
Sewers For Adoption (SFA) Sales & Design Manager
Xylem Water Solutions Ltd
Birmingham
2014.05 - 2016.05
- Assist management team in developing and implementing sales plans for SFA sector.
- Support management in preparing periodic reports that include sales funnel, order pipeline, sales forecast, lost orders, legislative changes, market trends, and future developments.
- Aid in the formulation and production of annual budget plans for SFA market sector.
Design Manager - Sewers for Adoption (SFA)
Xylem Water Solutions Ltd
Farnborough
2007.11 - 2014.01
- General Duties as Proposals Engineer, main focus on assisting developers and drainage consultants in specifying Adoptable standard pumping stations and assisting with technical compliance
- Liaison with all major water companies : Scottish Water, Northumbrian Water, Yorkshire Water, United Utilities, Severn Trent water, Welsh Water, Anglian Water, Thames Water, Southern Water, South West Water in order to obtain pumping station approvals
- Co-ordinating and Liaison with various third parties consultants to deliver pumping station structural designs, pumping station and rising main hydraulic analysis' / reports
- Undertaking Pumping Station & Sewers For Adoption Presentations to developers and industry consultants
- Providing Site Surveys for adoptable standard pumping stations.
Proposals Engineer - Water and Waste, Sewers for Adoption (SFA)
Pims Pumps Limited
Farnborough
2001.11 - 2007.01
- Design, Estimates and preparing quotations (Value £1K up to £500K) Including :- Preparation of quotes for pumps, submersible pumps, mixers and packaged pumping stations
- Pump Station Mechanical & Electrical Design advice
- Liaison with Water Companies Developer Services engineers to develop pump station specifications and layouts (SFA) Handling customer enquiries including telephone, postal and electronic format
- Interpreting customer and water company specifications
- Providing advise to clients including consulting engineers on various pump ranges : ITT Flygt, KSB, ABS, Grundfos, Pullen-Homa
- Attending site for pump station refurbishments, Surveys Order processing and general office duties
Contracts Engineer - Water and Waste
ABS Pumps Limited
Crawley
2001.03 - 2001.11
- Running/Project Management of contracts (Values £10K - £250K) from date of order to completion of duties including :- Liaison with third party suppliers to ensure correct specification, competitive pricing and on time deliveries
- Organisation of pre-site surveys, organisation of approved installation sub contractors, organisation of pre-delivery and post site inspections and customer sign off, organisation and attendance of site meetings in line with contract requirements
- Collation and despatch of contract documentation in line with contract requirements.
Internal Sales Engineer - Water and Waste
ABS Pumps Limited
Trafford Park
1997.08 - 2001.07
- Estimating and preparing quotations (Value £1K to £200K) including :- Handling customer enquiries including telephone, postal and electronic format
- Interpreting customer and water company specifications
- Giving advice on ABS Products including pumps, mixers and aerators
- Occasionally visiting customers to review quotations including site attendances when required
- Absel pump selection software presentations
- Order processing and general office duties.
Applications Engineer - Water and Waste (Based from Home)
ABS Pumps Limited
Leigh
2000.07 - 2001.03
- Product technical support role in conjunction with internal and external sales engineers covering ABS submersible pumps, mixers and aerators duties including :- Evaluation and technical appraisal of ABS quotations with customers in order to offer the most cost effective/technical solution
- Evaluation of customer applications to offer value engineered solutions
- Organising, preparing and undertaking technical seminars/presentations in house and at customer premises, presentations including ABS pumps and mixing products and technical software (Absel Pump selection and MSS2000 Mixer selection programs)
- Organising weekly customer visits (12 per week) covering the UK region
- Liaison with internal and external sales engineers to ensure maximum order conversion
- Completion and supply of all relevant reports.
Internal Sales Engineer - Building Services, Water and Waste
Pullen Pumps Limited
Trafford Park
1995.01 - 1997.01
- Estimating and preparing quotations (Value £1K to £100K) including :- Handling customer enquiries including telephone, postal and electronic format
- Interpreting customer, consultant and water company specifications
- Giving advice on Pullen manufactured products including technical advice on the Homa range of submersible pumps
- Order processing and general office duties.
Sales and Service Engineer - Water and Waste
Pump Service & Technology UK
Leigh
1993.01 - 1995.01
- Visiting potential and existing customers including consultants
- Handling customer enquiries and preparing quotations
- Attending site surveys - Packaged Pumping Stations
- Giving advice on company products including packaged pumping stations, GRP Tanks and submersible pumps
- Attending pump station breakdowns, providing installation and commissioning services including workshop repairs.
Internal Sales Engineer - Water and Waste
Pennington Pumps UK Ltd
Leigh
1991.01 - 1993.01
- Handling customer enquiries
- Preparing quotations for Homa products
- Giving advise on Homa products and packaged pumping stations
- Assisting with exhibitions (IWEX)
- Order processing and general office duties.
Education
HNC Business and Finance -
North Trafford College
ManchesterNEBS Management introductory award -
North Trafford College
ManchesterHNC Mechanical and Production Engineering - undefined
Bolton Technical College
BoltonONC Mechanical and Production Engineering - undefined
Bolton Technical College
BoltonSkills
- Driving license, Full UK Passport Computer skills - Microsoft Word, Excel and power point Basic Auto cad Ability to work alone or as part of a wider team, experiences include creating a regional office, national sales team, relocating with work, travelling overseas on business etc
- Customer Service
- Business development
- Account management
- Salesforce
- Project Management
- Territory management
- Salesforce CRM
- Presentations and public speaking
- Sales and market development
- Customer relations
Custom
I enjoy most sports and physical activity either competing individually or as part of a team. I particularly enjoy football and squash and attend the gym. Apart from sports, I also enjoy reading with interests in both fictional and non-fictional books.
Personal Information
- Date of birth: 07/26/75
- Nationality: British
- Marital status: Married
References
References available upon request.
Timeline
Sales director
PDAS Group
2024.02 - Current
Sewers For Adoption (SFA) Design Manager
PDAS (Pump Design & Service) Ltd
2016.05 - 2024.02
Sewers For Adoption (SFA) Sales & Design Manager
Xylem Water Solutions Ltd
2014.05 - 2016.05
Design Manager - Sewers for Adoption (SFA)
Xylem Water Solutions Ltd
2007.11 - 2014.01
Proposals Engineer - Water and Waste, Sewers for Adoption (SFA)
Pims Pumps Limited
2001.11 - 2007.01
Contracts Engineer - Water and Waste
ABS Pumps Limited
2001.03 - 2001.11
Applications Engineer - Water and Waste (Based from Home)
ABS Pumps Limited
2000.07 - 2001.03
Internal Sales Engineer - Water and Waste
ABS Pumps Limited
1997.08 - 2001.07
Internal Sales Engineer - Building Services, Water and Waste
Pullen Pumps Limited
1995.01 - 1997.01
Sales and Service Engineer - Water and Waste
Pump Service & Technology UK
1993.01 - 1995.01
Internal Sales Engineer - Water and Waste
Pennington Pumps UK Ltd
1991.01 - 1993.01
HNC Mechanical and Production Engineering - undefined
Bolton Technical College
ONC Mechanical and Production Engineering - undefined
Bolton Technical College
HNC Business and Finance -
North Trafford College
NEBS Management introductory award -
North Trafford College