CHRIS PICKERING
Marbella
Summary
Analytical and impact-driven Product & Data Analyst with 5+ years’ experience solving complex business problems using data. Strong track record of framing the right questions, designing analytical approaches, and delivering actionable insights that improve customer experience, drive efficiency, and support strategic decisions. Experienced in experimentation, stakeholder collaboration, and end-to-end analytics in fast-paced environments focused in Gambling and Customer services departments.
Overview
5
5
years of professional experience
Work History
Data Analyst (Sportsbook)
Entain
12.2024 - Current
- Own end-to-end analytical projects, from problem framing to delivery of actionable insights
- Translate complex behavioural and performance data into clear recommendations for senior stakeholders
- Identify trends, anomalies, and growth opportunities across key product and commercial metrics
- Partner with product and commercial teams to align analytics with strategic priorities
- Develop scalable analytical approaches to support decision-making at speed
Lead Business Analyst (Operational Excellence)
Entain
12.2022 - 12.2024
- Designed and implemented customer insight frameworks to identify key drivers of customer friction
- Built dashboards and reporting solutions to support prioritisation and performance tracking
- Automated reporting processes, significantly reducing manual effort and improving speed
- Delivered insights that reduced customer contact volumes and improved service efficiency
- Collaborated cross-functionally to drive data-led improvements across customer operations
Business Analyst
Entain
09.2021 - 12.2022
- Analysed and structured reporting requirements for regulatory and operational needs
- Ensured accuracy and integrity of business-critical reporting and data processes
- Delivered insights to stakeholders to support informed business decisions
- Implemented customer survey framework improving First Time Resolution and reducing contact volume
- Identified key drivers of customer friction leading to measurable operational improvements
- Developed automated reporting pipelines improving efficiency and scalability
- Delivered insights influencing strategic and product-level decisions
Education
NVQ Level 5 - Criminology
University of Sunderland
SunderlandNVQ Level 5 - Psychology
University of Sunderland
SunderlandSkills
- Product Analytics
- Experimentation
- A/B Testing
- SQL (Advanced)
- Python
- R
- Power BI
- Data Visualisation
- Data-Driven Decision Making
- Stakeholder Management
- Process Automation
- Power Automate
- Power Apps
- Commercial Insight
- Customer Insight
Accomplishments
- Implemented customer survey framework improving First Time Resolution and reducing contact volume
- Identified key drivers of customer friction leading to measurable operational improvements
- Developed automated reporting pipelines improving efficiency and scalability
- Delivered insights influencing strategic and product-level decisions
Websites, Portfolios and Profiles
https://www.linkedin.com/in/chris-pickering-a8563b223
Languages
English
Proficient
C2
Timeline
Data Analyst (Sportsbook)
Entain
12.2024 - Current
Lead Business Analyst (Operational Excellence)
Entain
12.2022 - 12.2024
Business Analyst
Entain
09.2021 - 12.2022
NVQ Level 5 - Criminology
University of Sunderland
NVQ Level 5 - Psychology
University of Sunderland