Chris Knight

Work History

Head Of Business Development

TagDataTrust Ltd

London, City of London

04.2024 - Current

Developed and implemented a comprehensive business development strategy encompassing both inbound and outbound approaches, significantly expanding the scope and reach of business partnerships and sales opportunities.
Spearheaded the management of external agencies and led the company's organic SEO strategy, while overseeing the work of various freelancers to ensure seamless execution.
Managed and optimized the company's LinkedIn presence, achieving a remarkable 3,693% increase in followers, from 15 to 569, within a six-month period.
Conducted in-depth analysis of sales reports to identify emerging trends, refining and updating strategies accordingly.
Directed the planning and execution of targeted sales and marketing initiatives, aligning efforts with organizational goals to maximize impact.
Prepared and delivered high-impact client proposals, business presentations, and sales pitches, effectively engaging C-level executives and securing key business deals.

Technical Recruitment & Sales Manager

MeasureMinds Group Ltd

Bristol, North Somerset

04.2021 - 03.2024

In my first year at MeasureMinds, I played an instrumental role in generating £300,000 in sales revenue, contributing to the company's best-ever sales week with £72,000 closed, working with prestigious brands such as ChristianAid, WWF, Wonder, Admiral, and Adthena. In the second year, my efforts helped nearly double this figure to £500,000.
I successfully grew the team from 3 to 14 members within a year, scaling the company's bespoke implementation and insights analytics solutions. Following this success, I was tasked with building and leading an internal recruitment function, enabling the business to expand across various levels and sectors. I oversaw the recruitment of 10+ new internal hires and over 10 contractors, while managing global recruitment efforts spanning commercial, HR, and legal sectors from entry-level to director positions.
As part of the HR team, I ensured the recruitment of top talent, fostering a positive work culture and driving employee development and progression. I managed the full recruitment lifecycle, from assessing business needs, sourcing candidates, and interviewing to account management, hiring, and onboarding.
Leveraging my expertise in social media algorithms, I drove significant improvements in the company's digital presence, resulting in a 394% increase in LinkedIn followers and growing the company’s YouTube subscribers from 36 to 1,982 in just one year. I also managed award submissions, with our software shortlisted as a finalist in the UK Digital Growth Awards, competing against more established companies.
I spearheaded video marketing campaigns, overseeing their development and deployment across social platforms, webinars, and targeted ads to raise awareness of our SaaS products and technical capabilities. Additionally, I used LinkedIn to enhance virtual event engagement, increasing attendee numbers to over 2,400.
I also led a small sales team of two, driving revenue growth and supporting broader sales initiatives.

Digital Marketing Executive

Accelerate Agency Ltd

Bristol, North Somerset

04.2017 - 04.2021

I was responsible for assisting in managing the analytics domains of major clients, including Rentokil Initial, where I developed comprehensive spreadsheets and worked extensively with Google Tag Manager (GTM) and Google Analytics (GA). Utilizing tools such as Ghostery, I identified trends and discrepancies in client data to improve accuracy and insights.
I also implemented 20 generic fields into client domains and optimized their use of GA’s free tools, helping to save the client $150,000 annually from upgrading to GA360.
During this time, I acquired proficiency in coding languages such as JavaScript, HTML, CSS, SQL, and Python, along with WordPress development. I also gained an in-depth understanding of the Google Marketing Platform, including GA, GTM, Google Optimize, Google Search Console, and Google Ads.

Summary

Overview

Work History

Head Of Business Development

Technical Recruitment & Sales Manager

Digital Marketing Executive

Education

A-Levels - Business

Skills

Timeline

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