Chris Dawson

• Conceptualised and deployed enhanced product features and optimised implementation for use in marketing strategies.
• Defined the product and GTM strategy for the launch of a new product.
• Developed product documentation to communicate and align key components of upcoming features and products to internal teams.

• Iterated the features of the core Clearscore offering, CreditScore currently serving 5+mil MAU
• Introduced AI to the marketing and content pipeline to accelerate content generation and reduce the time marketing for new marketing collateral.
• Managed product development cycle, prototyping designs and coordinating mass production.
• Conducted continuous evaluations to improve products and user experience.
• Managed 7 direct reports.

• Collaborated with CEO, CFO and CCO to develop and implement a new Vision, Mission and Purpose and aligned Company strategy for 2023 and beyond.
• Defined product vision, strategy and roadmap for the entire product portfolio to ensure it aligned with company strategy.
• Created and maintained the P&L for the entire Product & Technology department of approximately £1.6mil annualised.
• Defined the M&A process and strategy in collaboration with the CEO and CFO.
• Produced and implemented positioning strategies for product introduction success.
• Developed product pricing and branding strategies based on market research.
• Managed benchmarks, product demonstrations and testimonials for performance evaluation.
• Conducted continuous evaluations to improve products and user experience.
• Managed 27 direct and indirect staff.

• Managed a portfolio of 8 products, which saw an aggregated MUA of 6 million across our website, native experiences and affiliate sites.
• Supported the development of new products, technologies and services and assisted with the corresponding market research and case studies
• Effectively optimised inventory availability through forecasting, planning and managing demand for Zoopla's B2B products.
• Led cross-functional projects with the product, marketing, operations and sales teams, coordinating market, customer and trend analysis to improve market positioning
• Developed an excellent understanding of business operations and current strategies and utilised insight to find opportunities for growth, leading to an increase of 25% in revenue
• Built partnerships and worked in collaboration with 4 teams to meet shared objectives that have a direct impact on the business
• Oversaw three cross-functional delivery teams/squads accounting for 24+ personnel, cultivating high performing teams through 1:1 appraisals and KPI monitoring.

• Took our lead product from 0-1 by onboarding several significant partners and '000 users
• Recruitment and management of a 20-person cross-discipline product team to drive product innovation through user-centred Design
• Assisted with vendor selection to accelerate delivery capabilities
• Contributed to the board and senior management team
• Defined the product strategy
• Opportunity and business modelling for new features and products
• Meeting with key clients to understand their needs
• P&L and financial forecasting
• Implemented a process for rapidly validating ideas through qualitative and qualitative research.

• Launched an in-house digital clinical recruitment team for key trials
• Managing a team of GSK employees and external vendors across design, engineering and marketing
• Worked with teams across the organisation to define the requirements of the product.

• Launched a new business unit for John Lewis Financial Services offering a direct customer insurance and home maintenance bundle.
• Led the build and, launch & learn phase
• Led in the discovery and design phase to help define the proposition
• Developed the GTM strategy
• Mentoring the product team on Lean, UCD, XP and other validation and delivery methods
• Built the commercial, financial and cash flow model to help determine profitability

• Launched a new platform for gaining secondary approval for clinical trials
• Completed the discovery phase for health and insights product for fatigue and sleep
• Vetted and selected partners to build the app, platform and AI/ML.

• Implemented a new billing system
• Managed the release cycles and migration to fully automated pipeline
• Oversaw the rollout, adoption and migration from on-prem to personal cloud foundry to K8
• Oversaw the build and release of new feature

• Lead product team offering money transfer to over 5mil MAU across 50 locations and dozens of currencies.
• Launched a new platform to enable dynamic pricing, resulting in 10% additional revenue
• Launched a new business unit to support B2B customers, which is currently growing MoM
• Launched a new frontend for onboarding and activations, resulting in a 20% uplift in registration to activation
• Mentoring the product team on Lean, UCD, XP and other validation and delivery methods.

• Launched a Santanders first execution-only mortgage solution
• Recruited, mentored and onboarded internal product managers and product designers
• Grew the product team from three to twenty
• Coached and enabled external product owners and Stakeholders on agile product development
• Educated clients on user-centred design, agile development and decisions and prioritising based on ROI
• Supported the product designers with discovery and framing, user research, and synthesis of customer research and market data
• Helping the client to identify the high-risk areas that require further validation
• Backlog review
• Providing feedback and performance reviews for other product managers.

Additional work history upon request

This experience includes 10 years in the Video Game Industry producing AAA titles for Bethesda, Ubisoft and Atari, as well as product management with Expedia, BBC, Yell.com and Sporting Index.