Chloe Kitching
Leeds,United Kingdom
Summary
Experienced Brand Marketing Manager with a successful record in leading product launches and growing retail sales for global consumer brands.
A highly motivated, commercially aware and detail-orientated professional who excels in nurturing creative, design-led consumer products and brands.
Overview
15
15
years of professional experience
11
11
years of post-secondary education
Work history
Trade Marketing Manager
The DMC Group
Wakefield
2018.07 - 2026.03
- Led brand & product management for global retail and e-commerce helping to secure 70% sales growth, the acquisition of new global territories and onboarding four major key accounts driving multi-million pound turnover.
- Developed creative marketing campaigns to enhance brand visibility, including two major brand refreshes.
- Led cross-departmental teams for successful product launches.
- Collaborated with external agencies to produce high-quality promotional materials including cost-effective POS solutions to maximise brand exposure by channel.
- Developed marketing plans to support department strategies.
- Launched bestselling product lines in yarn and needlecraft, boosting overall brand recognition and maintaining brand's positioning as the market leader.
- Created new resource hub for retail customers, streamlining the sharing of brand assets and significantly improving both the brand's look and the success of seasonal campaigns on third party retail platforms.
- Coached junior team members, fostering a results-driven work environment.
Marketing Manager
Buckley Jewellery Ltd.
Leeds
2014.09 - 2018.07
- Brand guardian for Buckley London, building the brand toolkit and ensuring brand guidelines were adhered to in all media
- Managed seasonal campaigns including organising photoshoots, working with creative and PR agencies and creating all promotional material
- Built successful consumer PR campaigns including regular coverage in major fashion magazines and fostered strong relationships with stylists to secure brand inclusion in celebrity and influencer looks worn on TV and their own social media posts, helping to build brand awareness.
- Led on consumer research projects including devising and facilitating focus groups
- Sole copywriter for the brand including press releases, advertorials, catalogues and product descriptions for web.
- End to end facilitating and planning of major trade shows and events.
- Developed new packaging and POS concepts to increase brand awareness in retail
Product Marketing Manager
Hallmark Cards
Bradford
2013.12 - 2014.09
- Responsible for the development of all branded gifting and gift wrap products in Hallmark.
- Helped to form the strategy for all new gift ranges, presenting and gaining buy-in from key stakeholders.
- Managed the full product lifecycle process to ensure products are delivered on time, in budget and to brand standards.
- Nominated as a subject matter expert, training out a new IT system to the wider business.
Assistant Product Marketing Manager
Hallmark Cards
Bradford
2013.08 - 2013.12
- Coordinated promotional activities, resulting in increased product visibility.
- Created engaging sales collateral, leading to increased lead generation.
- Communicated value proposition of products to sales team for improved outcomes.
- Conducted competitive analysis to position products effectively in the marketplace.
Assistant Buyer & Product Manager
Hallmark Cards
Bradford
2012.07 - 2013.08
- As part of the Innovation team, sourcing new gift & homeware suppliers to buy finished goods and create compelling gifting ranges for Hallmark stores and online
- Working with E-commerce on implementation of gifts online and monitoring product sell-through
- Presenting weekly sales reports to the retail team and making recommendations for changes to store layouts and window displays
- Product management of new Forever Friends gifting products, briefing designers and manufacturers, ensuring they were in line with the overall gifting strategy
- Global greeting cards & gifts hallmark.co.uk
- Product Management and Marketing – UK & Ireland Retail and Ecommerce
Marketing Account Executive
Inline Health & Beauty
Leeds
2011.02 - 2012.07
- Increased brand awareness to drive sales by creating and implementing monthly emails, producing a new product brochure to aid the sales team in pitching new products and working with PR agencies on gaining maximum press coverage.
- Managed product development of three new health & beauty ranges from initial concept to finished product which included market research, managing the critical path, briefing label artwork, sourcing fragrance and other raw materials and ensuring cost targets were met.
- Ownership of 20 key accounts for contract manufacture including export and UK business. Built strong relationships with clients, negotiated prices to gain the best possible profit margin and ensured all goods were delivered on time and in full.
Education
TQUK Certificate - Digital Marketing
The Heart of Yorkshire Education Group
Wakefield 2024.03 - 2024.06
BA (Hons) 2:1 - Marketing, Design & Communication
Nottingham Trent University
2007.09 - 2010.06
BTEC National Diploma Level 3 - Fashion Clothing
Rotherham College of Arts & Technology
2005.09 - 2007.06
Mexborough School
1999.09 - 2005.06
Skills
- Brand and product marketing strategy
- Cross-channel campaign management
- New product development and retail launches
- Strategic partnerships and licensing
- Team leadership and stakeholder management
Affiliations
- Crafting for fashion and homewares
- Interior design
- Travel
References
References available upon request.
Timeline
TQUK Certificate - Digital Marketing
The Heart of Yorkshire Education Group
2024.03 - 2024.06
Trade Marketing Manager
The DMC Group
2018.07 - 2026.03
Marketing Manager
Buckley Jewellery Ltd.
2014.09 - 2018.07
Product Marketing Manager
Hallmark Cards
2013.12 - 2014.09
Assistant Product Marketing Manager
Hallmark Cards
2013.08 - 2013.12
Assistant Buyer & Product Manager
Hallmark Cards
2012.07 - 2013.08
Marketing Account Executive
Inline Health & Beauty
2011.02 - 2012.07
BA (Hons) 2:1 - Marketing, Design & Communication
Nottingham Trent University
2007.09 - 2010.06
BTEC National Diploma Level 3 - Fashion Clothing
Rotherham College of Arts & Technology
2005.09 - 2007.06
Mexborough School
1999.09 - 2005.06