Chloe Grimmer
Summary
Results-driven digital marketing professional with expertise in Google Ads, Database Administration, Content Management, and Public Relations. Skilled in web design, Google Analytics, social media strategies, and Search Engine Optimisation (SEO). Proven success in managing advertising campaigns, creating engaging content, and developing effective email marketing strategies. Adept at building media relationships to enhance brand visibility and reputation. Committed to leveraging a diverse skill set to drive business growth and maximise digital impact.
Overview
6
6
years of professional experience
Work history
PR Manager & Copywriter
Veritas Creative Media
Newcastle upon Tyne, Tyne & Wear
09.2024 - Current
- Developed and implemented strategic PR initiatives to enhance brand reputation, resulting in increased media coverage and improved public perception.
- Created engaging and high-quality content for websites, blogs, and social media platforms, leading to a 25% boost in audience engagement and brand interaction.
- Established and nurtured relationships with key media contacts, securing extensive press coverage in industry-leading publications and online platforms.
- Managed outreach efforts, coordinating events, press releases, and strategic brand messaging to maintain consistency and strengthen brand identity.
Copywriter
Freelance
01.2019 - Current
- Produced persuasive, audience-focused content across websites, blogs, and social media, leading to a 35% increase in client engagement rates.
- Developed high-converting ad copy for digital campaigns, optimising ad performance and driving significant improvements in conversion rates.
- Performed rigorous editing and proofreading to ensure content clarity, consistency, and alignment with brand voice and messaging.
- Collaborated with diverse clients to create unique, tailored content that aligned with their distinct brand identities and business objectives.
- Conducted in-depth industry research to develop tailored messaging strategies that resonated with specific target audiences.
Marketing Assistant
Sales For Startups
, Newcastle Upon Tyne
03.2024 - 08.2024
- Spearheaded comprehensive SEO research and strategy development, driving a 20% surge in organic traffic.
- Developed, designed and produced engaging social media and wbe content, boosting long-term user interaction.
- Orchestrated dynamic social media strategies and high-conversion email marketing campaigns, amplifying engagement rates.
- Collaborated on high-performance digital marketing campaigns and competitive intelligence, enhancing market positioning.
Digital Marketing Executive
ART Health Solutions
Newcastle upon Tyne
04.2023 - 03.2024
- Managed and optimised digital advertising campaigns across Google Ads and social platforms, leading to a 30% increase in conversion rates.
- Conducted in-depth keyword research and SEO optimisation to enhance search rankings and website traffic.
- Leveraged data analytics to evaluate user behavior and campaign performance, driving actionable insights that refined marketing strategies.
- Developed content-driven marketing initiatives to engage audiences and strengthen brand presence.
- Collaborated closely with cross-functional teams to synchronize marketing strategies with organisational goals and drive measurable results.
Content Writer
Sleeky Web Design Ltd
Newcastle upon Tyne
02.2022 - 03.2023
- Developed and implemented creative copy for diverse marketing campaigns, enhancing brand communication and driving higher customer engagement.
- Researched and developed high-value, industry-specific articles, positioning the brand as a thought leader and driving audience engagement.
- Edited and refined content to ensure alignment with brand messaging, clarity, and accuracy, enhancing user experience and engagement.
- Managed content calendars to ensure consistent, high-quality output, resulting in a 35% improvement in posting consistency.
- Collaborated with designers and marketers to align content with brand messaging and tone.
Lead Copywriter
Precise English
South Shields
01.2020 - 06.2021
- Conceived and executed innovative copy for multifaceted marketing campaigns, elevating brand messaging and increasing customer engagement.
- Managed and mentored a team of copywriters, enhancing content production efficiency by 30% and ensuring high-quality output.
- Created SEO-optimised content, contributing to a 25% increase in website traffic.
- Collaborated with designers and marketers to ensure cohesive messaging that aligned perfectly with brand identity and objectives
- Conducted comprehensive competitive analysis to refine content strategies and elevate audience engagement.
Education
A-Level or equivalent - Health and Social Care
Community First College
Newcastle Upon TyneA-Level or equivalent - Support Teaching and Learning
South Tyneside College
Newcastle Upon TyneG/A
Newcastle Upon Tyne09.2021
Skills
- Google Ads
- Database Administration
- Content Management
- Web Design
- Google Analytics
- Social Media
- Search Engine Optimisation
- Advertising Campaigns
- Content Creation
- Email Marketing
- Marketing and advertising strategies
Affiliations
- Account Management
- Web Design
- Email Marketing
- Public Relations
- Content Creation
- CRM Tools
- Customer Aquisition
Accomplishments
Brand Presence: Scaled brand presence internationally, driving a 40% increase in the global customer base through targeted marketing and strategic outreach.
Leadership: Directed a high-performing content team, enhancing production efficiency by 25% through streamlined workflows and optimised processes,
SEO: Increased organic traffic consistently through complex, long-term SEO strategies and content optimisation.
PR: Cultivated and nurtured strategic media relationships, securing ongoing, high-profile press coverage across leading industry outlets.
Languages
English
Spanish
Timeline
PR Manager & Copywriter
Veritas Creative Media
09.2024 - Current
Marketing Assistant
Sales For Startups
03.2024 - 08.2024
Digital Marketing Executive
ART Health Solutions
04.2023 - 03.2024
Content Writer
Sleeky Web Design Ltd
02.2022 - 03.2023
Lead Copywriter
Precise English
01.2020 - 06.2021
Copywriter
Freelance
01.2019 - Current
A-Level or equivalent - Health and Social Care
Community First College
A-Level or equivalent - Support Teaching and Learning
South Tyneside College
G/A
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