Chloe Gemmell

• Manage the Marketing activity calendar for digital campaigns & eight Fenwick department stores.
• supporting with digital communications roll out plans via Instagram, TikTok, Homepage and Email.
• Support the Brand Partnerships Director with key North East partnership activations: NUFC sponsorship, Baltic Centre for Contemporary Art, The Glasshouse, Greggs. Support with external events and pop up activations in store.
• Lead Bi-Weekly calls with all eight Fenwick Store Director retail teams to brief in upcoming marketing activity in-stores.
• Develop own brand label range strategy for increasing awareness for both Fenwick Food & Drink and Fenwick Home. Tailoring activities in-store to drive sales.
• Driving the recent brand relaunch strategy and connecting with new target consumer communities through campaigns.
• Maintaining updated knowledge of emerging marketing and continuously seeking opportunities to enhance strategies.

• Responsible for executive both digital and physical activations across multiple END. stores whilst managing key brand partners expectations & working to achieve mutual KPIs.
• Created editorial shoot concepts for upcoming campaigns and presenting the concept to external brand marketing representations from key partners such as Birkenstock, END, Adidas, Carhartt WIP.
• Onboarded new member of team by provided training over a three month period.
• Supported the Marketing Activation Manager & Brand Marketing Manager with managing the monthly Marketing calendar.
• Created a monthly Marketing report for each project outlining social channel performance, sales by website and supporting stores. Talking through the performance statistics with external partners via email / Zoom.
• Worked collaboratively with Social Media Marketing team to plan content uploads across END. social channels and ecommerce touchpoints. Communicated with the Social Media Manager to map out each campaign roll-out plan.

• Provided excellent customer service by greeting and assisting customers with their needs in a high-pressure demanding environment
• Demonstrated extensive product knowledge across all three floors: streetwear, contemporary and luxury fashion floors.
• Maximised opportunities to cross and up-sell products to meet targets
• Maintained positive customer relationships to ensure repeat business.

• UK & Ireland Nike Sportswear and Women's Launch Coordinator
• Leading on Nike Sportswear and Women's footwear and apparel launches such Nike Dunks, Air Force 1s, Jordan sneaker drops etc
• Collaborating on seasonal launches such as the Liverpool F.C 2021/2022 and England's Nike Football home kit launch for Euros 2020
• Daily tasks included maintenance of excel orderbook and liaising with the NSW and Women's launch lead situated in Nike's European HQ via zoom
• Participating in meetings to discuss solutions with global cross-functional teams to ensure launch dates were achieved across all UK retailers involved such as END., Office, ASOS, Size?, HIP Store, Well Gosh & JD Sports
• Took on a high level of responsibility to communicate updates and launch date changes with leading UK external retailers involved in the launch drop

Nike Sales Account Representative for Argos & Schuh

• Independently adopted this role alongside my launch role six months into my internship to support the workload within my team and develop my skillset.
• Responsible for organising the booking and shipping of stock (approx
• 25,000 units/£110,000 GBP on average booked and shipped weekly)
• Planning and fulfilling the product demand across Schuh's three divisions: Adults, Kids and Accessories to support in store and e- commerce retail
• Provided excellent customer service while managing shipping processes to ensure the right product is delivered on time to both Schuh's warehouses
• Engaged in meetings with the Nike UK sales team and acted as a link between the Sales and Operations functions, to act as a point of contact for all support and queries cross-functionally