Chloe Frances

E-commerce

• Developed comprehensive Amazon product listings to elevate brand awareness
• Formulated and executed Amazon digital marketing campaigns for improved sales performance
• Researched and monitored market conditions and competitor behaviour to identify trends and capitalise on new opportunities
• Developed pricing strategies for maximising market share
• Developed systems and processes to maintain comprehensive price databases
• Managed sales & marketing team to maximise online sales potential

Finance & Leadership

• Worked alongside directors on business strategy and decision making across all aspects of the business
• Advised on financial and operational performance metrics, identifying opportunities for growth and improved efficiency
• Prepared monthly management accounts
• Developed and implemented systems for tracking costs and margins, aligning financial performance with business goals
• Prepared and analysed annual budgets to track actual expenses against projected expenses
• Oversaw and carried out month-end, quarterly and year-end processes
• Provided input into short and long-term cashflow forecasts
• Managed large datasets, ensured accurate reporting
• Optimised efficiency by introducing automated systems and streamlining data collection processes, reducing manual input errors and improving efficiency
• Ensured accurate processing of employee salaries by meticulous attention to detail in data entry
• Led annual salary reviews, talent reviews, succession planning and performance management
• Managed full recruitment lifecycle of job adverts, applicant vetting and new employee onboarding

Directed core financial operations, including preparation of monthly management accounts, annual budgets, and UK/international VAT submissions. Oversaw all aspects of financial planning and reporting, ensuring data accuracy and integrity across large datasets. Played a key role in strategic decision-making by advising senior leadership on performance metrics and cost-efficiency opportunities. Managed payroll with precision and led the month-end, quarterly, and year-end close processes. Additionally, supported leadership in high-level HR planning, contributing to organisational effectiveness through recruitment, performance management, and system implementation.