Chino Umunna
Livingston,West Lothian
Summary
Innovative Marketing leader with nine+ years of experience delivering exceptional marketing campaigns and content, based on established and innovative strategies. Results-oriented and collaborative professional, bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Marketing manager
Dalhin Global Limited
Nairobi, Kenya
06.2022 - Current
- Analysed customer data and campaign performance to drive sales improvements.
- Monitored campaign performance, adapting strategy as needed to ensure business goals were consistently met.
- Designed TV and print advertising campaigns to drive sales improvements
- Trained team in content development to produce engaging sales campaign materials which increased brand visibility.
- Developed targeted Facebook and Google Ads campaigns to generate leads that converted to sales.
- Developed impactful brand and style guides to create better customer product understanding.
- Delivered sales pitches and presentations to high-profile clients to secure big business deals to drive bulk product orders.
Marketing executive
Stakexchain ecommerce limited
Lagos, Nigeria
08.2020 - 04.2022
- Boost customer satisfaction by reviewing product and suggesting improvements to product prices, packages.
- Drove sales and conversion, liaising with marketing to ensure maximally effective roll-out of promotions across all channels.
- Implemented affiliate marketing campaigns, increasing new visitor traffic.
- Supervised the storage, listing and prompt dispatch of goods to maximise sales.
- Ran ads campaign on social media platforms and Google to grow customer reach.
- Conducted market research to identify key customer preferences and target audiences.
Marketing and sales executive
Prime class achievers (PCA Farms)
Awka, Nigeria
09.2017 - 05.2020
- Generated leads through identifying local marketing opportunities, networking and participating in trade fairs, conferences and exhibitions.
- Supervised prompt creation of high-quality content for online and offline marketing.
- Improved online presence, rebranding company website and social media to generate more leads.
- Established communication with potential leads via phone calls and in person, providing information about product portfolio.
- Created online and offline campaigns to generate leads that converted to customers.
Marketing and sales executive
Healthy Habits Global
Lagos, Nigeria
11.2015 - 05.2017
- Monitored and reported on competitor and customer activity, industry trends and market developments to inform sales and marketing strategy.
- Nurtured professional relationships with existing clients to increase satisfaction and sales.
- Generated leads and identified local marketing opportunities, networking and participating in trade fairs, conferences and exhibitions.
- Oversaw timely creation of high-quality content for online and offline marketing collateral.
- Executed marketing and sales strategies to generate and convert qualified leads.
- Leveraged existing client relationships to secure new clients, sales and marketing opportunities.
- Built and maintained well-organised marketing prospect and customer databases.
independent marketing contractor
syntek global limited
awka,, Nigeria
06.2014 - 10.2015
- Developed marketing plans and programmes to best support the growth and development of the brand.
- Developed creative strategies for highlighting product strengths and promoting specific attributes of the product in order to generate more leads.
- Designed marketing campaigns using my understanding of the market, consumer analysis, and advertising psychology.
- Collaborated with media and PR professionals to build campaigns so as to reach my targeted audience.
- Produced promotional materials with creative copywriting and photo editing skills for simpler explanation of the products.
- Delivered sales pitches and presentations to high-profile clients.
Education
GCSEs - science
PHCN staff school
Nigeria 03.2011 - 04.2011
Bachelor of Arts - economics
Nnamdi Azikiwe University
Nigeria 10.2011 - 11.2015
Skills
- Communication and interpersonal skills
- Microsoft suite
- Basic video editing
- Organised and efficient
- Marketing campaign management
- Brand standards creation
- Tactical planning
- Content development
- Sales training
- Market research
- Basic SEO skills
- Customer Relationship building
- Cold calling
- Prospect targeting
- Strong time management
- Marketing plan development
Languages
English
Fluent
Timeline
Marketing manager
Dalhin Global Limited
06.2022 - Current
Marketing executive
Stakexchain ecommerce limited
08.2020 - 04.2022
Marketing and sales executive
Prime class achievers (PCA Farms)
09.2017 - 05.2020
Marketing and sales executive
Healthy Habits Global
11.2015 - 05.2017
independent marketing contractor
syntek global limited
06.2014 - 10.2015
Bachelor of Arts - economics
Nnamdi Azikiwe University
10.2011 - 11.2015
GCSEs - science
PHCN staff school
03.2011 - 04.2011
Similar Profiles
Anum HasanAnum Hasan
Head of Department -Software Project Management & Business Development at Appedology (Pvt.) Limited - New Name of Protégé Global (Pvt.) LimitedHead of Department -Software Project Management & Business Development at Appedology (Pvt.) Limited - New Name of Protégé Global (Pvt.) Limited
AKSHAY KUMARAKSHAY KUMAR
Account Manager at NFCI Global Private Limited, Corporate Office of NFCI Educations Private LimitedAccount Manager at NFCI Global Private Limited, Corporate Office of NFCI Educations Private Limited
ADEBIMPE FELICIA OBATOYINBOADEBIMPE FELICIA OBATOYINBO
Senior Accounts Payable Specialist at SILVER TIARA LOGISTICS LIMITED (A Subsidiary of STERLING GLOBAL OIL RESOURCES LIMITED)Senior Accounts Payable Specialist at SILVER TIARA LOGISTICS LIMITED (A Subsidiary of STERLING GLOBAL OIL RESOURCES LIMITED)
Olasunmbo Bukola OgedengbeOlasunmbo Bukola Ogedengbe
Registered Adult Nurse at Peacock Nursing HomeRegistered Adult Nurse at Peacock Nursing Home
Pat TonerPat Toner
Training & Recruitment Manager at Lothian BusesTraining & Recruitment Manager at Lothian Buses