China Kearns
Bishops Stortford,Hertfordshire
Summary
Highly organised marketing and project management professional with extensive experience in the pharmaceutical sector, specialising in digital marketing, project coordination, and business operations. Experienced in delivering projects from inception to completion, managing multiple priorities, and providing executive-level personal assistant and administrative support. A proactive and results-driven professional with strong communication, organisational, and stakeholder management skills, now seeking a part-time role in marketing, project management, administration, or executive support.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
Associate Omnichannel Director, Global Marketing Respiratory
AstraZeneca
Cambridge, Cambridgeshire
2022.10 - 2023.12
- Defined and implemented the digital marketing plan and plan in line with brand marketing plans.
- Tactical delivery of digital marketing plan which included; website creation, email and banner advertising, podcast development and delivery
- Worked collaboratively with cross-functional teams to develop and deliver the Symbicort Omnichannel Campaign
- Communicated with Global marketing teams to update status and ensure successful execution of marketing projects
- Monitored and managed the digital marketing budget ensuring efficient resource allocation and cost control
- Analysed performance of all marketing activities using key metric and performance indicators to identify the best opportunities for optimisation
- Collaborated with external agencies and suppliers for the delivery of marketing activities and objectives
- AstraZeneca is a global, science-led biopharmaceutical business developing innovative medicines
Project Manager, Respiratory
AstraZeneca
Cambridge, Cambridgeshire
2022.02 - 2022.10
- Planned, executed and managed marketing projects from inception to completion
- Developed and implemented detailed project plans using Smartsheet to guide cross functional team and track deliverables for the 2022 operational plan
- Monitored project progress to ensure adherence to timelines, budgets and quality standards
- Lead cross-functional teams, including marketing, medical, analytics and finance, providing clear direction, fostering a collaborative environment
- Post project evaluations to identify areas for improvement
Senior Account Manager
Engage in Health
London
2021.06 - 2022.01
- Day-to-day account and project management, working across different therapy areas and different pharmaceutical companies; respiratory, diabetes, ADHD and iron deficiency
- Developed and delivered digital campaigns working collaboratively with client marketing team
- Regular communication with clients to provide updates, gather feedback and address any issues or concerns
- Created and maintained detailed Gantt charts, outlining tasks, timelines and resources
- Effective communication of specified project briefs to the internal team
- Engage in Health are a digital marketing agency, delivering activities for companies within the pharmaceutical industry
Marketing Manager, Diabetes
Napp Pharmaceuticals
Cambridge, Cambridgeshire
2020.02 - 2021.06
- Accountable for the development and implementation of the tactical digital marketing plan
- Supported the formulation of strategic plan alongside marketing lead.
- Managed and trained Brand Assistant
- Communicated and collaborated with external agencies and suppliers for the delivery of marketing activities and objectives
- Brief and train field force on how to use marketing materials
Assistant Marketing Manager, Diabetes
Napp Pharmaceuticals
Cambridge, Cambridgeshire
2018.07 - 2020.02
- Led social media initiatives to boost online presence.
- Coordinated product launches, resulting in successful market penetration.
- Managed public relations activities for improved company reputation.
- Liaised with external agencies, ensuring aligned marketing efforts and direction.
- Utilised data analytics to guide marketing decisions and strategy development.
- Collaborated with sales team to maximise promotional effectiveness.
- Executed email marketing campaigns for increased lead generation.
- Established budgets for programme activities and controlled expenditure to meet targets.
Marketing Assistant, Diabetes
Napp Pharmaceuticals
Cambridge, Cambridgeshire
2016.07 - 2018.07
- Amplified brand awareness by developing and implementing effective marketing campaigns.
- Conducted competitor analysis, identifying potential opportunities and threats.
- Participated in creative brainstorming sessions, generating innovative campaign ideas.
- Coordinated with sales team for product promotion strategies.
- Supported development of annual marketing plans, aligning with business objectives.
Personal assistant to the director
Napp Pharmaceuticals
Cambridge, Cambridgeshire
2016.01 - 2016.07
- Noted minutes during meetings, providing accurate records thereof.
- Streamlined director's schedule by managing appointments and meetings.
- Handled expenses for better financial control at the office level.
- Contributed to time efficiency by organising meeting agendas beforehand.
- Coordinated travel arrangements to facilitate smooth business trips.
- Managed confidential documents, ensuring complete privacy.
- Prioritised tasks effectively to meet strict deadlines.
- Proofread correspondences, eliminating errors and maintaining professionalism in communications.
Education
BA Hons - English & American Literature
University of Kent
2008.09 - 2011.06
A Levels -
St Angela's Ursuline
2005.09 - 2007.07
Skills
- Project inception and delivery
- Digital marketing campaigns
- P and L management
- Communication and business development
- Omnichannel implementation
- Minuting meetings
- Analytics and reporting
- Attention to detail
- Crisis management expertise
- Supplier liaison
- Diary coordination
- In-Depth industry knowledge
- Business intelligence tools usage
Certification
- Level 4 CIM, Professional Marketing (01/2018 - 12/2018) Completed my level 4 CIM certificate in professional marketing at the chartered institute of marketing and was awarded a distinction
- Review Skills (ABPI – Understanding the Code of Practice) (02/2020 - 02/2020)
Accomplishments
- Achieved Bronze Award for Brand Promotion at the PM Society Digital Awards 2020 for the successful delivery of an innovative digital marketing campaign.
- Developed and maintained reporting dashboards using business intelligence tools, providing actionable insights to support strategic decision-making.
- Recognised for exceptional attention to detail and organisational skills when managing multiple concurrent projects in fast-paced environments.
- Built and maintained strong client and stakeholder relationships, contributing to business growth and repeat project opportunities.
Affiliations
- Running
- Reading
- Interior Design
References
REFERENCES AVAILABLE ON REQUEST
Timeline
Associate Omnichannel Director, Global Marketing Respiratory
AstraZeneca
2022.10 - 2023.12
Project Manager, Respiratory
AstraZeneca
2022.02 - 2022.10
Senior Account Manager
Engage in Health
2021.06 - 2022.01
Marketing Manager, Diabetes
Napp Pharmaceuticals
2020.02 - 2021.06
Assistant Marketing Manager, Diabetes
Napp Pharmaceuticals
2018.07 - 2020.02
Marketing Assistant, Diabetes
Napp Pharmaceuticals
2016.07 - 2018.07
Personal assistant to the director
Napp Pharmaceuticals
2016.01 - 2016.07
BA Hons - English & American Literature
University of Kent
2008.09 - 2011.06
A Levels -
St Angela's Ursuline
2005.09 - 2007.07