Dynamic and results-oriented Marketing, People and Culture, and Project Management professional with over 5 years of diverse experience driving strategic initiatives and enhancing brand presence for top-tier companies. Adept at collaborating with senior leadership and cross-functional teams to devise targeted talent attraction strategies aligned with organizational goals. Demonstrated proficiency in crafting and executing comprehensive recruitment marketing campaigns across various channels, resulting in heightened brand visibility and candidate engagement. Skilled in cultivating compelling content and leading multi-channel marketing campaigns to broaden brand reach and foster awareness among potential candidates. Proven expertise in stakeholder management, budget optimization, and data-driven analytics to refine strategies and stay ahead of industry trends. Ready to leverage extensive experience and a passion for excellence to drive organizational growth and success in a dynamic and forward-thinking environment.
Hi, I’m
Chidochashe (CHI) Chola
London,Greater London
Summary
Overview
6
years of professional experience
5
years of post-secondary education
Work history
Marriott InternationalLondon, United Kingdom
Recruitment Marketing and Strategic Enablement Lead - EMEA
2023.12 - Current (2 education.years_Label & 6 education.months_Label)
Job overview
- Strategic Collaboration & Leadership: Aligned recruitment needs by collaborating with Senior Leaders, Hiring Managers, and Talent Acquisition/HR teams, devising targeted talent attraction strategies
- Holistic Campaign Development: Crafted and executed comprehensive recruitment marketing campaigns across diverse channels, including digital platforms, social media, and strategic partnerships, enhancing brand visibility and candidate engagement
- Content Strategy Partnership: Fostered seamless alignment with internal brand teams, curating compelling content for various channels and career pages to effectively attract the right talent
- Multi-channel Marketing Mastery: Directed multi-channel marketing campaigns to broaden brand reach and disseminate key messages, nurturing awareness and consideration among potential candidates
- Efficient Stakeholder Management: Managed relationships, performance, and budgets with external partners, optimizing campaign efficacy and ensuring timely service delivery
- Insight-driven Optimization: Implemented data-driven analytics to measure campaign performance, iteratively refining strategies to enhance ROI
- Continuous Innovation & Industry Awareness: Stayed updated with industry trends and emerging technologies, innovating recruitment marketing strategies to maintain competitiveness
- Training Program Development: Developed comprehensive training materials and toolkits, propagating recruitment marketing best practices throughout the organization, bolstering brand presence and talent engagement.
Marriott InternationalLondon, United Kingdom
Content Marketing Manager - Employer Brand and Talent Acquisition EMEA
2023.02 - 2023.12 (10 education.months_Label)
Job overview
- Strategic Visionary: Spearheaded the rebranding of Marriott content in line with the refreshed employer brand
- Led high-level content strategy across diverse platforms and mediums
- Content Excellence: Cultivates compelling content, from engaging copy to rich multimedia, enhancing Employer Branding and Recruitment Activities
- Brand Campaigns: Streamlines the execution of Global Employer Branding Campaigns to ensure alignment with organizational strategies
- Recruitment Marketing Leadership: Plays a pivotal role in crafting the annual Recruitment Marketing Plan, managing budget, creative assets, and media plans
- Collaboration & Localization: Liaises with Talent Acquisition and Hotel Teams to refine recruitment campaigns, talent programs, and seasonal hiring initiatives
- Digital Stewardship: Teams up with Digital Field Marketing to optimize content for Local Recruitment Websites and other digital platforms
- Production Management: Supervises the end-to-end process of photo/video shoot campaigns, emphasizing brand consistency and impact.
Lapita Hotel; Marriott IncDubai, United Arab Emirates
HR Marketing Intern - Internal Communications Champion
2021.08 - 2022.01 (5 education.months_Label)
Job overview
- Digital Engagement: Pioneered the creation of an Instagram page focused on culture, boosting associate engagement
- Content Management: Oversaw diverse content production, from engaging videos and images to innovative GIFs and comics
- Strategic Planning: Formulated an HR business strategy for 2022, pivoting towards a talent and culture-centric approach
- Corporate Communication: Crafted messages and scripts for senior leadership, ensuring effective and engaging employee communication.
Social Media Law & OrderMiami, United States
Project And Social Media Manager
2018.11 - 2019.04 (5 education.months_Label)
Job overview
- Campaign Mastery: Led dynamic marketing campaigns across major platforms like Facebook, Twitter, and Instagram
- Strategic Planning: Developed comprehensive Social Media Marketing plans, balancing internal and client marketing needs
- Agency Collaboration: Partnered with external agencies to amplify online reach through programmatic and native advertising campaigns
- Quality Assurance: Conducted regular audits to ensure brand-consistent content across various online platforms.
TriplemintNYC, United States
Senior Marketing & Special Projects Associate
2018.05 - 2018.11 (6 education.months_Label)
Job overview
- Analytical Approach: Led strategic shifts targeting the 18-34 age demographic, identifying key revenue growth and operational improvement areas
- Creativity & Design: Played an instrumental role in logo design, business plan formulation, and spearheaded recruitment efforts for business development
- Communication: Collaborated seamlessly with project managers, ensuring the implementation of best practices for client end-users
- Leadership: Engaged with cross-functional teams, vendors, and clients, monitoring project progress, and adapting strategies as needed.
Education
Glion Institute of Higher EducationSwitzerland
Master of Business Administration from International Hospitality Business
2021.08 - 2022.07 (11 education.months_Label)
University overview
College of William and MaryUnited States
Bachelor of Science from Economics
2014.08 - 2018.05 (3 education.years_Label & 9 education.months_Label)
University overview
Skills
- Content Strategy & Creation
- Brand Management
- Data Analytics
- Campaign Management
- Budgeting & Financial Management
- SEO/SEM
- Copywriting
Timeline
Recruitment Marketing and Strategic Enablement Lead - EMEA
Marriott International
2023.12 - Current (2 education.years_Label & 6 education.months_Label)
Content Marketing Manager - Employer Brand and Talent Acquisition EMEA
Marriott International
2023.02 - 2023.12 (10 education.months_Label)
Glion Institute of Higher Education
Master of Business Administration from International Hospitality Business
2021.08 - 2022.07 (11 education.months_Label)
HR Marketing Intern - Internal Communications Champion
Lapita Hotel; Marriott Inc
2021.08 - 2022.01 (5 education.months_Label)
Project And Social Media Manager
Social Media Law & Order
2018.11 - 2019.04 (5 education.months_Label)
Senior Marketing & Special Projects Associate
Triplemint
2018.05 - 2018.11 (6 education.months_Label)
College of William and Mary
Bachelor of Science from Economics
2014.08 - 2018.05 (3 education.years_Label & 9 education.months_Label)