Chiamaka Josephat

• Conducted user research and competitor analysis, informing personas and empathy map.

• Established seamless navigation by creating user flows and information architecture.
• Progressed from low-fidelity wireframes to high-fidelity designs for prototypes.
• Utilised design process to empathise with users throughout development.

• Conducted competitive analysis and user surveys to identify pain points in e-commerce app usage.
• Designed wireframes and prototypes in Figma to enhance user experience.
• Developed a Size Guide page, reducing hassle associated with size selection and returns.
• Implemented AI feature to recommend styles for various occasions, improving customer engagement.

• Conducted comprehensive research on popular Nigerian Fintech App Opay to identify user pain points.
• Executed quantitative research to gather data-driven insights.
• Performed generative research to explore user needs and preferences.
• Developed low and high fidelity wireframes for redesign based on research findings.

• Conducted thorough research and competitor analysis to enhance user personal and empathy maps.

• Developed low-fidelity wireframes, advancing to high-fidelity designs.

• Integrated features for food ordering, order tracking, and prompt delivery.

• Compiled a comprehensive case study to document the design process.