Cheuk Hin Toby To
London ,United Kingdom
Summary
Versatile professional with expertise in market research analysis and integrated marketing communications, complemented by a strong understanding of consumer behaviour and fashion trends. Proficient in Adobe Photoshop and InDesign, with advanced skills in fashion styling and providing tailored advice on clothing trends. Demonstrates comprehensive knowledge of fashion and styling, aiming to leverage these competencies to drive impactful marketing strategies within the fashion industry.
Overview
4
4
years of professional experience
2
2
years of post-secondary education
Work History
Marketing manager
NEW GOOD FRIENDS CO. LIMITED
Hong Kong, Hong Kong
09.2021 - 09.2024
- Negotiated contracts with external agencies, securing optimal terms for the company.
- Established partnerships, fostering company reputation and outreach.
- Developed marketing strategies for effective brand positioning.
- Devised product launch plans for successful market entry and uptake.
- Implemented SEO practices for improved website visibility.
- Enhanced brand awareness by devising creative promotional activities.
- Directed content creation, boosting organic traffic on digital platforms.
- Conducted market research, identifying emerging trends and opportunities.
- Aligned marketing objectives with business goals, ensuring coherent strategy implementation.
- Delegated tasks effectively, ensuring productivity within the team.
- Optimised ad spend through strategic pay-per-click campaign management.
- Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
- Generated ideas and concepts for paid ad content, monitoring spend against performance for continued profit improvements.
- Organised special sales at specific times to drive customer engagement and move high volumes of products.
- Customized promotional strategies to meet needs of different clients, products and services.
- Grew annual revenue by 28% with targeted sales and marketing strategy.
- Oversaw planning and execution of targeted sales and marketing strategies.
- Supported front-line sales teams with well-coordinated administrative operations.
- Developed marketing plans to support department strategies.
- Leveraged SEO best practices to optimise website content, resulting in increased organic traffic and rise in keyword rankings.
- Cultivated strong partnerships with key influencers, securing valuable media coverage and endorsements to drive growth.
- Boosted click-through rates with targeted email marketing campaigns.
- Utilised search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing to fulfil comprehensive client marketing needs.
- Oversaw development and execution of multi-channel marketing campaigns to drive growth.
- Maintained updated knowledge of emerging marketing trends and technologies, continuously seeking opportunities to enhance strategies.
Web and Feature Editor
MRRM Publishing Limited
Hong Kong, Hong Kong
12.2020 - 08.2021
- Applied consistent style guide across all written materials to ensure brand consistency.
- Created compelling headlines, increasing reader interest.
- Fostered positive relationships with authors through effective communication and feedback provision.
- Facilitated constructive criticism workshops, boosting writer skill sets.
Education
Bachelor of Arts - Integrated Communication Management
Hong Kong Baptist University
Hong Kong 09.2012 - 05.2014
Skills
- Market research analysing
- Integrated marketing communications
- Experience with photoshop, indesign
- Consumer behaviour understanding
- Fashion trend understanding
- Fashion styling advice
- Fashion and styling expertise
- Fashion knowledge
- Fashion and clothing trends
Affiliations
- football
- fashion
- film
- photogaph
- art
- culture
Languages
English
Advanced
Chinese (Cantonese)
Native
Chinese (Mandarin)
Fluent
References
References available upon request.
Timeline
Marketing manager
NEW GOOD FRIENDS CO. LIMITED
09.2021 - 09.2024
Web and Feature Editor
MRRM Publishing Limited
12.2020 - 08.2021
Bachelor of Arts - Integrated Communication Management
Hong Kong Baptist University
09.2012 - 05.2014
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