Cheryl Mo Fun Chui
London
Summary
Strategic business professional with expertise in corporate strategy, program governance, and operational excellence. Proven ability to manage complex, company-wide initiatives, enable data-driven decisions, and build trusted senior stakeholder relationships. Strong analytical, problem-solving, and communication skills, driving impactful outcomes in strategy and operations.
Overview
27
27
years of professional experience
2001
2001
years of post-secondary education
Work history
Senior Planning Specialist
Telstra International
London
01.2015 - 11.2025
- Collaborated with stakeholders at all levels to define company strategic priorities and key metrics
- Implemented governance framework for performance tracking and reporting, developing material for C-Suites and Board members.
- Managed numerous cross-functional strategy operational improvement programs to drive business growth and efficiency.
Engagement Manager, APAC
Value Partners Management Consulting
01.2012 - 01.2013
- Delivered strategic advisory and regulatory projects for clients across Asia, including Thailand, Malaysia, the Philippines, and Singapore.
- Grew pipeline and closed deals with prospective clients, contributing to business growth of the region.
Senior Business Consultant
Nokia Siemens Networks
01.2010 - 01.2012
- Developed business proposals to grow revenue through upselling CRM solutions and professional services for potential customers.
Senior Manager, Telecom Media & Entertainment Sector
PwC Consulting
01.2005 - 01.2010
- Delivered complex consulting projects in Asia, driving cost optimisation, efficiency, and strategic growth for customers.
- Managed project economics allocated resources and built trusted relationship with customers for timely project delivery.
- Trained and mentored consultants to develop high performing team.
Assistant Manager, Sales Planning and Operations
REACH Global Services
01.2001 - 01.2005
- Implemented global sales incentive schemes, uplifted sales enablement and implemented new CRM system for 16 teams.
Management Trainee, Business Strategy
PCCW-HKT
01.1999 - 01.2001
- Supported senior leaders from strategy, sales and operations in strategic planning through two-year Management Trainee Program.
Education
Postgraduate Diploma in Marketing (DipM, ACIM) -
The Chartered Institute of Marketing UK
Bachelor of Business Administration (Honors) - Marketing
The City University of Hong Kong
Hong KongUndergraduate - Kelley School of Business (Major in Marketing)
Indiana University Bloomington
USSkills
- Strategic Planning & Operations
- Performance Management
- Operations Improvement
- Sales Planning & Operations
- M&A Due Diligence
- Team Development
- Volunteering and Mentoring
Websites
Timeline
Senior Planning Specialist
Telstra International
01.2015 - 11.2025
Engagement Manager, APAC
Value Partners Management Consulting
01.2012 - 01.2013
Senior Business Consultant
Nokia Siemens Networks
01.2010 - 01.2012
Senior Manager, Telecom Media & Entertainment Sector
PwC Consulting
01.2005 - 01.2010
Assistant Manager, Sales Planning and Operations
REACH Global Services
01.2001 - 01.2005
Management Trainee, Business Strategy
PCCW-HKT
01.1999 - 01.2001
Bachelor of Business Administration (Honors) - Marketing
The City University of Hong Kong
Undergraduate - Kelley School of Business (Major in Marketing)
Indiana University Bloomington
Postgraduate Diploma in Marketing (DipM, ACIM) -
The Chartered Institute of Marketing UK