Cheryl Ellron
Founder
Sleaford,United Kingdom
Summary
Market Entry Consultant and Entrepreneur with over 5 years of experience in international market entry, strategic consulting, and financial services leadership. Founder and CEO of Ellron Consulting Services Ltd and Makan Bites, facilitating successful market entry and growth for international brands and SMEs in the UK and Europe. Extensive knowledge of UK and European commercial standards, governance frameworks, and regulatory environments enhances ability to navigate complex trade practices. Proven track record in cross-cultural leadership and adapting global best practices to drive economic development and export growth.
Overview
2026
2026
years of professional experience
7
7
years of post-secondary education
1
1
Certification
Work history
CEO
Ellron Consulting Services Ltd
Lincolnshire, East Midlands
01.2024 - 12.2025
- Company Overview: UK-based consultancy that supports international brands in entering UK and European markets. Website: ellron.co.uk
- Strategic pivot from Makan Bites to B2B consultancy model.
- Assist international businesses entering UK markets with tailored strategies.
- Industry expert with Department for Business and Trade.
- Represented at Food & Drink Show Birmingham and CPTPP Markets Programme.
- UK-based consultancy that supports international brands in entering UK and European markets. Website: ellron.co.uk
CEO
Makan Bites
Lincolnshire, Midlands
11.2020 - 12.2025
- Company Overview: Founded Southeast Asian & halal food e-commerce.
- Founded Southeast Asian & halal food e-commerce.
- Expanded into market entry consulting.
- Supported Malaysian SMEs and trade missions.
- Founded Southeast Asian & halal food e-commerce.
Various Roles - Senior Management
AmBank Group
Selangor
01.2013 - 12.2017
- Led priority banking teams and improved performance.
- Awards: Top Performer, Top Branch Manager (Runner-Up).
- Carried out day-to-day duties accurately and efficiently.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
- Successfully delivered on tasks within tight deadlines.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Supported team by demonstrating respect and willingness to help.
- Worked flexible hours, covering nights, weekends and bank holidays.
- Consistently arrived at work on time and ready to start immediately.
Relationship Manager
Standard Chartered Bank
- Managed over 100 financial portfolios, team coaching, and retail growth.
Team Sales Manager / Consumer Loan Officer
CIMB Bank
- Managed financial portfolios, team coaching, and retail growth.
Relationship Manager
Standard Chartered Bank
Kota Kinabalu, Sabah
02.2010 - 08.2011
- Developed strong relationships with clients to understand their financial needs and provide tailored solutions.
- Collaborated with cross-functional teams to enhance customer service delivery and streamline processes.
- Facilitated regular client meetings to assess satisfaction levels and identify areas for improvement.
- Implemented feedback mechanisms to gather insights from clients and inform service enhancements.
- Developed new business opportunities for enhanced revenue generation.
Consumer Loan Officer
CIMB Group
Kota Kinabalu, Sabah
01.2004 - 12.2007
- Evaluated credit applications and determined eligibility for consumer loans.
- Assisted clients in understanding loan products and facilitated informed decision-making.
- Collaborated with underwriting teams to streamline loan processing and enhance efficiency.
- Conducted thorough assessments of financial documents to ensure compliance with regulations.
Education
Bachelor's - Finance & Financial Management
Universiti Teknologi MARA
Sarawak 01.2001 - 01.2004
Diploma - Banking
Universiti Teknologi MARA
Sabah 01.1997 - 01.2001
Skills
- Project Management
- International Market Entry Strategy
- Strategic Business Planning
- Retail Distribution and Trade
- Cross-border Trade Facilitation
- Business Development & Partnerships
- Creating collaborative environment
- Intuitive foresight
- Business restructuring
- Innovation cultivation
- Resilience and stamina
Certification
- CEILLI
- Unit Trust
- Core Consumer Credit
- Private Retirement Scheme
Languages
English
Fluent
Malay
Fluent
Indonesian
Advanced
Affiliations
- Gym, weight lifting, long walks, animal lover
- NGO work Ralaah Foundation
Accomplishments
Highly Commended Business Award (Winner), United Kingdom
Issued by The Nachural Entrepreneurship Awards 2024 · Apr 2024
Lincolnshire Enterprise Awards (Finalist), United Kingdom
Shortlisted for Taking Over the World International Awards · Dec 2022
FSB Celebrating Small Business Awards 2022 (Finalist)
Issued by Federation of Small Businesses (FSB) · Apr 2022
Top Branch Manager Nationwide (1st Runner Up)
Issued by Ambank (M) Bhd · Mar 2014
Top Branch Category (Based on KPI) for Regional & Nationwide Achievement
Issued by Ambank (M) Bhd · Mar 2013
Best Team Sales Manager (Awam i) 2012
Issued by CIMB (M) Bank · Feb 2013
References
References available upon request.
Timeline
CEO
Ellron Consulting Services Ltd
01.2024 - 12.2025
CEO
Makan Bites
11.2020 - 12.2025
Various Roles - Senior Management
AmBank Group
01.2013 - 12.2017
Relationship Manager
Standard Chartered Bank
02.2010 - 08.2011
Consumer Loan Officer
CIMB Group
01.2004 - 12.2007
Bachelor's - Finance & Financial Management
Universiti Teknologi MARA
01.2001 - 01.2004
Diploma - Banking
Universiti Teknologi MARA
01.1997 - 01.2001
Team Sales Manager / Consumer Loan Officer
CIMB Bank
Relationship Manager
Standard Chartered Bank