Summary
Overview
Work history
Skills
Timeline
Generic

Cheryl Cowell

Suffolk

Summary

An accomplished, results driven, business development professional with over 20 years experience in adult health and social care.


My career has been diverse (LD/A MH & ABI across varying levels of acuity) and fulfilling. I thrive in roles that enable me to bring immediate strategic value by utilising my extensive network of stakeholder contacts across ICBs, FTs and LAs in addition to legal, insurance and case management companies.


I endorse a “quality first” mindset and believe that adopting a person centred, collaborative approach to care is fundamental to achieving best outcomes for people with diverse needs.



Overview

13
13
years of professional experience

Work history

Consultant

Cowell Healthcare Consultancy
, Suffolk
03.2017 - Current
  • Occupancy and revenue maximisation
  • Identify opportunities for expansion and diversification
  • Market research - patient demographics, supply/demand dynamics, funding sources, competitor analysis, service model, performance outlook, operational risks & scalability
  • Multi-channel marketing campaigns
  • Defining service objectives, clinical pathways and expected outcomes
  • Streamlining policies and procedures

Business Development Manager

Hamberley NeuroCare
07.2024 - 02.2025
  • Board level/SLT
  • Business development / marketing strategy (start up neurological rehabilitation) including sustainable growth plans
  • Produced cohesive branding, highlighting the value proposition and competitive advantage
  • Established a high-quality, cost effective service offering that aligned to the needs of local commissioners

Business Development Manager

CareTech
, National
05.2020 - 10.2023
  • Developed strategic partnerships across four care pathways - adult mental health, learning disability/autism, acquired brain injury and complex home care
  • Web content/design for Coveberry Ltd & Specialist Services Division (www.coveberry.co.uk / www.caretechspecialist services.co.uk)
  • Successfully negotiated high-value contracts
  • Partnerships - collaborating with NHS to deliver efficiency, share resources and improve patient experience / outcomes
  • Tenders
  • Produced engaging digital marketing campaigns
  • Developed stroke pathway

Business Development Manager

St Andrews Healthcare
, Northamptonshire
05.2017 - 05.2020
  • Initial five months consultancy project focusing on new business generation (achieved 1.6m revenue)
  • Establishing systems and processes that facilitated open communication with external stakeholders
  • Represented the Neuropsychiatric Division, consisting of complex dementia, Huntington's disease and neurobehavioural rehabilitation
  • Produced and delivered engaging team presentations

Commissioning Manager

Cambian Group
, East of England
06.2015 - 12.2016
  • Consistently achieved the highest referral conversions rates across adult services
  • Exceeded occupancy targets for my region
  • Re-provisioned an inpatient service offering to reflect a change in demand (specialist complex autism)
  • Attended the NHSE steering committee for transforming care

Business Development Manager

Christchurch Group
, Northamptonshire
11.2011 - 06.2015
  • Key driver of service expansion - organic growth and acquisition (10 x increase in capacity)
  • Implement and monitor KPIs
  • Policies & procedures
  • Leadership (part of SLT)
  • Rebranding project

Skills

    Experience of secure forensic services, locked rehabilitation, residential/nursing care & supported living

    MHA, MCA, DoLS & CTOs

    Tender frameworks

    Dispute resolution

    Start ups

    Feasibility review

    New business due diligence

    Partnering with VCSE sector

Timeline

Business Development Manager

Hamberley NeuroCare
07.2024 - 02.2025

Business Development Manager

CareTech
05.2020 - 10.2023

Business Development Manager

St Andrews Healthcare
05.2017 - 05.2020

Consultant

Cowell Healthcare Consultancy
03.2017 - Current

Commissioning Manager

Cambian Group
06.2015 - 12.2016

Business Development Manager

Christchurch Group
11.2011 - 06.2015

Similar Profiles

Create profile
Cheryl Cowell