Summary
Work history
Education
Skills
ADDITIONAL INFORMATION
Hobbies
ADDITIONAL INFORMATION
Timeline
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Chenjia Liu

Chenjia Liu

Belfast,UK

Summary

Dynamic professional with expertise in analytical and problem-solving, market analysis, and competitor benchmarking. Proficient in data interpretation and hypothesis-driven thinking, with a strong focus on business strategy development and go-to-market strategy design. Skilled in customer acquisition, market expansion, and adept at using Microsoft Excel for data analysis and PowerPoint for impactful business presentations. Fluent in Mandarin Chinese and English, excels in stakeholder communication, client engagement, team collaboration, and project coordination. Committed to leveraging skills to drive strategic growth and innovation within a forward-thinking organisation.

Work history

Assistant Project Manager

Meimeigong (Shandong) Electric Appliance Co., Ltd
Shandong, China
2022.06 - 2022.08
  • Conducted market analysis across Liaocheng and surrounding regions, benchmarking over 50 competitors to identify growth opportunities and support go-to-market strategy optimisation.
  • Assisted in the development of an S2B2C business model, outlining a scalable ‘one-stop customised home appliance service’ solution to enhance customer value proposition.
  • Supported regional expansion efforts by facilitating the rollout of the ‘Partner+’ model, improving channel efficiency and local market penetration.

Education

Bachelor of Business Management - Business management with a year in industry

Queen’s university Belfast
Belfast, UK
9 2024 - 2026.04

2+2 Articulation Programme - Finance

Beijing Foreign Studies University
Beijing, China
9 2022 - 6 2024

Skills

    Analytical and problem solving

  • Market analysis and competitor benchmarking
  • Data interpretation and hypothesis-driven thinking

    • Business strategy development

  • Go-to-market strategy and business model design
  • Customer acquisition and market expansion

    Microsoft Excel for data analysis

  • PowerPoint for business presentations
  • Stakeholder communication and client engagement

    • Team collaboration and project coordination

  • Mandarin Chinese (native) and English (fluent)

ADDITIONAL INFORMATION

Language: Mandarin (native speaker) English (fluent)

Hobbies

Team sports (basketball, football) and individual sports (swimming, cycling), Reads news about economics and finance, Enjoys the challenge of learning new skills, Travelling

ADDITIONAL INFORMATION

Computer skills: PowerPoint(proficiency) Excel(good at) Word(proficiency)

Timeline

Assistant Project Manager

Meimeigong (Shandong) Electric Appliance Co., Ltd
2022.06 - 2022.08

Bachelor of Business Management - Business management with a year in industry

Queen’s university Belfast
9 2024 - 2026.04

2+2 Articulation Programme - Finance

Beijing Foreign Studies University
9 2022 - 6 2024

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Chenjia Liu