Chengfan Bai
London,United Kingdom
Summary
Highly motivated and detail-oriented Media Communications undergraduate at University of the Arts London, with international experience in both Western and Chinese media industries. Proven ability to conduct research, create digital content, and support strategic communications. Passionate about storytelling, internet culture, and audience engagement and a quick learner prepared to develop industry knowledge and delve into challenging projects.
Overview
1
1
year of professional experience
6
6
years of post-secondary education
1
1
Certification
Work history
Marketing & Content Intern
Sina Weibo
Beijing
08.2022 - 08.2022
- Conducted a competitive analysis between Xiaohongshu and Weibo, offering strategic insights.
- Assisted in the operations team with content scheduling, user engagement, and hot-topic monitoring.
- Contributed to Weibo’s content release process, gaining firsthand experience in fast-paced digital operations.
- Coordinated effectively with diverse teams for successful project execution.
Contact: Felix Fan
Media Research & Communications Intern
Hikma Strategies
Vancouver
03.2022 - 03.2022
- Co-authored grant proposals and assisted researchers in media planning for broader impact.
- Researched and wrote a 20-page paper on the accessibility of alt-texts in digital communication.
- Published an original blog post on Hikma's website.
Contact: Sophia van Hees – sophia@hikmastrategies.com
Education
Dogwood Diploma -
Crofton House School
09.2018 - 06.2023
BA - Media Communications
University of the Arts London
09.2023 - 05.2025
Skills
- Multilingual: Fluent in Mandarin, English, and French
- Digital Communication & Social Media Strategy
- Content Writing & Market Analysis
- Detail-Oriented Research & Critical Thinking
- Time Management & Adaptability
Websites
Certification
- Work Experience Certificate, Hikma Strategies (2022)
- Internship Certificate, Sina Weibo (2022)
Summer Programs
Cornell University – Pre-College Studies
Communications Program | Jun – Jul 2022
- Developed a critical surveillance report on personal Instagram usage.
- Completed lectures, quizzes, and a final exam in media analysis.
Entrepreneurship in Food & Beverage Industry | Jun – Jul 2021
- Worked in a team to conceptualize and pitch a food truck startup.
- Designed integrated promotional strategies using various social media platforms.
Affiliations
- Chinese internet culture, digital storytelling, visual communication, creative direction, short video platforms, and youth community engagement.
Timeline
BA - Media Communications
University of the Arts London
09.2023 - 05.2025
Marketing & Content Intern
Sina Weibo
08.2022 - 08.2022
Media Research & Communications Intern
Hikma Strategies
03.2022 - 03.2022
Dogwood Diploma -
Crofton House School
09.2018 - 06.2023
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