Chau Hoai Mi Tran
Cardiff,Wales
Summary
Highly skilled professional with expertise in digital marketing, and business project coordination. Focuses on creating marketing initiatives to raise brand awareness and establish solid platform. Proficient in SEO and SEM techniques, PPC advertisement, and email marketing campaigns.
Overview
7
7
years of professional experience
1
1
year of post-secondary education
1
1
Certification
Work History
Commercial Sales Specialist
IKEA
, United Kingdom
10.2022 - 04.2025
- Maximising cross-selling, upselling and profitability by ensuring area of responsibility is clean, tidy, fully stocked, and correctly priced.
- Fostered and maintained excellent customer relationship through IKEA Family offers, increasing loyalty performance 98% and 4th turnover within 1 month.
- Interacted and engaged with customers, providing guidance & expert advice to influence purchase decision.
Content Marketing Executive
Belle Lab
, Vietnam
04.2021 - 09.2022
- Researched, developed and executed content marketing strategies for beauty-influencer campaigns, sharing beauty/skin knowledge & managed expert reviews on website and social media through content management system.
- Created and managed budgets for Facebook Ads and Google Ads campaigns (Gained 5% average CTR, 10.2 average position, reduced bounce rate on website to 50%).
- Executed SEO on-page with keywords and analysed website metric reports (Gained over 1.8M in reached and engagement from online and offline activities for product launching).
- Utilised data analytics tools to monitor campaign performance and make necessary adjustments for maximising effectiveness.
Copywriter
ACE Advertising Agency
, Vietnam
11.2020 - 03.2021
- Collaborated and executed creative concepts and ideas to meet external client requirements in real estate and beauty industries.
- Managed client relationships, support clients in developing brand concepts and project documentation (Clients: Unilever Vietnam for DOVE brand - Top 1 FMCG firm, BOSCH Vietnam - Top firms in power tools, home appliances, automotive technologies; Hung Thinh Land corporation - Top firms in Vietnam real estates)
- Produced, proofread, revised, distributed on time, and tracked metrics for high-quality copywriting.
- Managed team of 1-2 junior writers/interns to improve quality of copywriting work.
- Pitch media with creative concepts and stories to meet inbound client requirements.
- Amended, revised, or redeveloped ads or campaigns in response to feedback from creative director, account team, or clients. Managed copywriting quality for outputs from suppliers.
Content Creator
LINA Network
, Vietnam
04.2018 - 11.2020
- Maintained high-quality analytics that nurturing from omni-channel customers (Gained customer churn rate 5%).
- Generated on average 15 new leads/week via website traffics by developing integrated B2B marketing strategy through sales pipeline.
- Managing network of 5 thousands for fintech professionals on Telegram.
- Assisting with creation of design briefs and briefing internal creative department where appropriate.
- Be responsible for reporting audiences' behaviour assessment indicators on digital platforms including creating tracking links and CTA buttons.
- Conducted campaign strategy, activities & workshops to launch event, including organising mobile apps launching events for 500 guests with license, event registration, event suppliers and artists (Gained 150 leads for conversion rate).
Education
Master of Business Administration - Economics
University of South Wales
Cardiff 09.2022 - 09.2023
Skills
- SEO and SEM techniques: SEMRush, Ahrefs, Google Analytics, Google Search Console
- CRM: HubSpot, SalesForces, Shopify, WordPress
- Email Marketing: MailChimp, ActiveCampaign
- Paid Ads: Google Ads, Meta Ads, TikTok Ads
- Visualisation: Microsoft PowerPoint, Microsoft Power BI, Canva
Certification
HubSpot Inbound Marketing Certified
Languages
English
Fluent
Vietnamese
Native
Timeline
Commercial Sales Specialist
IKEA
10.2022 - 04.2025
Master of Business Administration - Economics
University of South Wales
09.2022 - 09.2023
Content Marketing Executive
Belle Lab
04.2021 - 09.2022
Copywriter
ACE Advertising Agency
11.2020 - 03.2021
Content Creator
LINA Network
04.2018 - 11.2020
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