Charmaine Trevatt

As Head of Marketing, Data, and Attribution, I transformed our marketing approach through data-driven insights, unifying three brands into a cohesive value proposition and leading the CRM transition to Salesforce. I implemented UTM methodologies, introduced Monday.com for strategic planning, and integrated Hockeystack to optimise attribution and pipeline performance. This revolutionised our ability to track trends, measure growth, and predict future opportunities, ensuring we stay ahead in a dynamic market.

• Increased revenue by 20% by accurately attributing conversions to specific marketing touchpoints and optimising campaigns based on insights gained from data analysis.
• Implement data-driven attribution modelling to optimise marketing spend allocation which improved ROI by 300%

• Successfully integrated HubSpot to enhance reporting, achieving a 52% increase in ROI and leveraging lead scoring to elevate MQL leads to sales, generating an additional £1.2 million in revenue last fiscal year. Spearheaded the implementation of Monday.com to optimise planning, automation, and visualisation, revolutionising marketing processes and operations
• Masterfully oversee the precision of marketing data, develop dynamic performance dashboards, and drive in-depth analysis of campaign success. Leveraging advanced analytics to deliver actionable insights, optimise strategies, and ensure data-driven decision-making excellence.
• MarTech: Oversee the selection, implementation, and management of marketing tools, platforms, and systems such as Salesforce, HubSpot, Microsoft Dynamics and analytics tools.

• Orchestrated the introduction of a new brand and website, propelling the company to expand into three distinct entities within the group. Established and led a high-performance marketing team from the ground up, revolutionising processes and strategies to build a robust lead generation engine. Collaborated with conversion rate experts to elevate our visitor-to-lead conversion rate from 5% to 10% within six months, resulting in a doubling of lead volume and a tripling of monthly revenue
• Strategic Leadership and Execution: Spearhead the development and execution of integrated marketing, SEO, and digital strategies across B2B and B2C sectors, leveraging data-driven insights and technical SEO best practices to enhance brand visibility, drive customer acquisition, and fuel revenue growth.
• Board Member and Strategic Leader: Directed daily operations and strategic initiatives as a key member of the board, leading the management team to drive the company's vision. Successfully expanded the product range, established a solid foundation for growth, and revitalised the CSR policy by offering our free platform to those in need.

Spearheaded digital marketing strategy, including paid media, SEO, email campaigns, and social media, leading a team to drive growth, optimise lead generation, and enhance customer engagement. Developed data-driven strategies that increased conversion rates and ROI, resulting in 150% sales revenue growth. Led cross-functional collaboration with editorial and product teams to boost brand engagement. Managed top-of-funnel (TOF) activities, PR, and strategic inbound initiatives, improving TOF conversions for both physical and digital events.

• Managed the entire marketing operation, including lead generation, SEM activities, social media, campaign activation, and product launches. Led PR and partnerships, collaborating with brand ambassadors to elevate visibility and drive impactful campaigns. Introduced video and creative teams to emphasize the human element, enhancing brand engagement. Worked closely with sales teams to exceed financial targets, implementing automated customer journeys that boosted sales performance.