CHARLOTTE SPICE
SENIOR EMAIL COORDINATOR
Swindon
Summary
A highly motivated and results-oriented individual with over 6 years experience in B2C marketing and a true passion for all things digital. I can adapt easily to working in a team or independently and thrive in either environment.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work History
SENIOR EMAIL COORDINATOR
COS
London
02.2022 - Current
- Ownership of end-to-end process for weekly newsletters, including collaborating with and managing key stakeholders across planning, building and deployment of emails.
- Developed and managed A/B test plan across weekly to newsletters for on-going optimisation.
- Ensured accurate and timely completion of newsletters across several markets, testing all newsletters before sending to ensure layout is responsive with different devices and email providers
- Collaborated with the Senior Email Specialist and supported on CRM strategy to deliver sales driving newsletters and lifecycle triggered emails aligned with brand ID
- Create and analysed reports monthly and quarterly, as well as ad hoc, monitored the results of campaigns against core KPIs
- Build newsletter templates and workflows using content blocks based on digital design guidelines, which are in line with industry best practices
- Co-ordinate copy translations with agency, ensuring deadlines are met for translation submissions
Email Marketing Manager
Outdoor & Cycle Concepts
12.2020 - 02.2022
- Managing a team of two executives
- Working closely with HTML to improve email templates and responsiveness
- Designing sale content in photoshop to use within emails Creating, owning, and communicating the email marketing calendar across three business fascia's, ensuring frequency is maintained in line with a documented contact strategy
- Establishing and developing campaign and programme email plans for all brands
- Targeting and email content optimisation based on customer behaviour analysis, engagement metrics, and conversions
- Reporting on campaign performance, analysing data, and sharing insights with key stakeholders
- Signing off A/B tests within campaigns, reviewing results with the team and agreeing on actions
- Regular channel analysis and continual competitor review Adjusting and communicating changes in line with business requirements, working quickly to tight deadlines
- Managing the email lifecycle campaigns and making improvements and additions
Email Marketing Executive
Outdoor & Cycle Concepts
09.2018 - 12.2020
- Liaise with key stakeholders across various departments to brief, create and amend campaigns Implement lifecycle campaigns
- Brief and build out campaigns, checking HTML along with general proofreading and distribute a full analysis from said campaigns Conduct A/B testing and leverage insights to improve performance Align all campaigns with the company marketing calendar
- Collate and analyse data on KPI improvements WoW and YoY
- Train new email execs to get them up to speed and share best practice
Marketing Executive
Scotts & Co
08.2015 - 09.2018
- Growing our social media presence across each brand Working alongside our affiliate agency, I would develop strategic promotional plans across voucher and content sites
- Keeping logs of our top 10 competitor activity online and offline and feeding back to the business with updates of promotions and launches Housekeeping generally through the sites and updating in line with a marketing calendar
- Also, optimising pages with SEO whilst researching ad trend
- Creating press releases and communicating with multiple journalists Planning, briefing, and sending email campaigns for each brand and reporting on improvements to take into consideration with a weekly and monthly analysis
- Producing blog content for the sites and social media pages Store branding and POS ensuring we are in line with the marketing calendar
- Full analysis reports on each channel and their performance to be presented to the wider business every quarter
- Reaching out and managing the relationship to potential partners to collaborate across different channels for each brand
Education
SWINDON COLLEGE
01.2012 - 01.2015
Business Studies - undefined
KINGSDOWN SECONDARY SCHOOL
Skills
Google Analytics - Adobe Campaign - Adobe Analytics - IBM Management Centre - Adobe experience manager Marketing - Analytical thinker - Project management - Photoshop - Natural report builder - Excellent communication skills - Strong Presentation skills - HTML - Microsoft
PERSONAL SKILLSPrioritisation skills - Reliable and professional - Attention to detail - Organised Time management - Team player - Fast learner - Motivated - Creative - Problem solver
Certification
07809260300
Timeline
SENIOR EMAIL COORDINATOR
COS
02.2022 - Current
Email Marketing Manager
Outdoor & Cycle Concepts
12.2020 - 02.2022
Email Marketing Executive
Outdoor & Cycle Concepts
09.2018 - 12.2020
Marketing Executive
Scotts & Co
08.2015 - 09.2018
SWINDON COLLEGE
01.2012 - 01.2015
Business Studies - undefined
KINGSDOWN SECONDARY SCHOOL