Summary
Overview
Work History
Education
Skills
Timeline
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Charlotte Robinson

Sales And Marketing
Holywood

Summary

Experienced Sales and Marketing professional with a strong foundation in law, combining strategic marketing acumen with exceptional writing and communication skills. Adept at leading teams, crafting persuasive content, and developing client-focused strategies that drive brand growth and customer engagement. Skilled in market research, project management, and navigating legal frameworks to support business objectives, with a proven ability to lead initiatives that enhance operational efficiency and deliver measurable results.

Overview

8
8
years of professional experience
19
19
years of post-secondary education

Work History

Sales and Marketing Officer

Radius Housing Association
01.2022 - Current
  • Exceeded monthly sales targets consistently through persuasive selling and excellent communication skills.
  • Managed the production of leaflets, posters, and newsletters.
  • Created and implemented effective marketing and sales strategies to increase customer engagement and revenue, achieving a 20% growth in website traffic.
  • Managed Google Ads campaigns, optimizing ad spend and keywords, leading to a 25% increase in click-through rates.
  • Analysed website performance data using Google Analytics, resulting in a 30% increase in lead conversion rates and a 10% reduction in bounce rates.
  • Conducted customer surveys to gather feedback on products and services, achieving an overall satisfaction score of 98%.
  • Built strong relationships with clients through exceptional customer service, leading to increased repeat business.
  • Developed content for social media platforms, which led to a 25% increase in social media engagement.
  • Collaborated with advertising teams to create TV, radio, and newspaper adverts that aligned to our business goals.
  • Successfully resolved escalated client issues, restoring trust and safeguarding the company''s reputation.
  • Managed sensitive information discreetly, ensuring proper storage and disposal practices were followed at all times to maintain confidentiality compliance standards.
  • Coordinated annual compliance audits, ensuring all administrative + sales processes met regulatory requirements and standards.

Shift Leader

Tesco
03.2019 - 01.2022
  • Evaluated employee skills and knowledge regularly, training and mentoring individuals of all abilities.
  • Prepared shift summary reports for supervisor and communicated regularly on goals and progress.
  • Delivered superior training and leadership to teams to boost performance and help team members achieve performance targets.
  • Trained new employees and delegated daily tasks and responsibilities.
  • Resolved customer complaints and issues and offered thoughtful solutions to maintain customer satisfaction.

Sales Assistant

Stewart Miller
08.2016 - 05.2020
  • Used consultative sales approach to understand customer needs and recommend relevant offerings.
  • Fielded customer questions to share information about products, availability and pricing.
  • Coached new sales staff on store policies and strategies for increasing revenue.

Team Member

SimplyFresh
10.2016 - 10.2017
  • Made food according to standard recipes with requested changes for customer satisfaction.
  • Created appealing displays for routine arrangements and special promotions.
  • Developed strong cooperative relationships with coworkers and managers.

Education

Master of Laws - Human Rights Law

Queen's University Belfast
Belfast
08.2020 - 09.2022

Bachelor of Arts - History

Queen's University Belfast
Belfast
08.2017 - 08.2020

A-Levels -

Sullivan Upper School
Holywood
08.2010 - 08.2017

GCSEs -

Sullivan Upper School
Holywood
08.2010 - 08.2017

Skills

Marketing Analytics

Social Media Marketing

Team leading

Team motivation

Complaint resolution

Corporate Communication

Partner Communication

Inclusion and Diversity Communication

International Law Understanding

Timeline

Sales and Marketing Officer

Radius Housing Association
01.2022 - Current

Master of Laws - Human Rights Law

Queen's University Belfast
08.2020 - 09.2022

Shift Leader

Tesco
03.2019 - 01.2022

Bachelor of Arts - History

Queen's University Belfast
08.2017 - 08.2020

Team Member

SimplyFresh
10.2016 - 10.2017

Sales Assistant

Stewart Miller
08.2016 - 05.2020

A-Levels -

Sullivan Upper School
08.2010 - 08.2017

GCSEs -

Sullivan Upper School
08.2010 - 08.2017

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Charlotte RobinsonSales And Marketing