Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Charlotte Potter

Product Owner

Summary

A creative and results-driven problem-solver with extensive experience in marketing and product. Demonstrated success working with diverse businesses, from global brands to emerging start-ups. Consistently delivered exceptional user experiences that drive revenue growth and add a sprinkle of magic.

Overview

12
12
years of professional experience
4
4
years of post-secondary education
1
1
Certification

Work History

Product Owner

EdPlace
08.2024 - Current
  • Improved a users’ TTV (Time To Value) by 82% via end-to-end development of a new onboarding journey (For more detail see my portfolio)
  • Responsible for the ideation and assisted in the development of a core product which drove a 3% increase in incremental revenue
  • Spearheaded the research, UX design and specification of the new parent dashboard, developing user stories and creating a testing plan
  • Supported with end-to-end core development cycle for core features including research, requirements and testing
  • Led on enhancing the student tuition experience by improving the UX and accessibility of lessons and activities
  • Successfully led an end-to-end user persona project, delivering actionable insights that informed customer understanding and supported business OKRs
  • Managed and collaborated with key stakeholders across the business to inform the product roadmap and sprint backlog
  • Experience working in Agile, crafting detailed user stories and taking part in regular Agile ceremonies including sprint and backlog prioritisation
  • Assisted in managing an off-shore development team

Brand Marketing Manager

EdPlace
01.2020 - 01.2024
  • Drove CVR by 30% YoY by implementing effective collaboration amongst brand and digital marketing teams
  • Delivered on end-to-end product design and go-to-market strategies targeting growth amongst parents (school aged children 6-16), tutors and schools
  • Project managed a site-wide re brand and redesign to facilitate new feature launches including optimised onboarding journeys and sign-up flows
  • Consistent cross-collaboration with engineering, customer support and content teams encouraging a focus on ‘who, what and why’ to ensure projects align with commercial objectives

Marketing Executive

EdPlace
01.2017 - 01.2020
  • Reported directly into the CMO and worked on several key projects: The redesign a development of iOS and Android app; Responsible for integrated ATL and BTL go-to-market strategy for new product areas and seasonal campaigns

Assistant Product Owner

Nintendo UK
01.2015 - 01.2017
  • Assisted in the creation and implementation of integrated, results driven marketing campaigns focusing on delivering growth amongst families and young females (7-15) by driving awareness and encouraging brand advocacy
  • Also developed and oversaw the execution of marketing strategies targeting core fans and casual audiences for key releases

Marketing Assistant

TOMY UK
01.2013 - 01.2014

Education

BA (Hons) - Events And Leisure Marketing - 2:1

Bournemouth University
09.2011 - 09.2015

Skills

  • Figma
  • Photoshop
  • Mixpanel
  • Google Analytics
  • Mouseflow/Hotjar
  • Agile methodology
  • User story creation
  • User research
  • UX design
  • Data analysis

Certification

King's College UX Design Career Accelerator

Timeline

King's College UX Design Career Accelerator

09-2025

Product Owner

EdPlace
08.2024 - Current

Brand Marketing Manager

EdPlace
01.2020 - 01.2024

Marketing Executive

EdPlace
01.2017 - 01.2020

Assistant Product Owner

Nintendo UK
01.2015 - 01.2017

Marketing Assistant

TOMY UK
01.2013 - 01.2014

BA (Hons) - Events And Leisure Marketing - 2:1

Bournemouth University
09.2011 - 09.2015

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Charlotte PotterProduct Owner