Charlotte Hodson
Fulham,London
Summary
Experienced Marketing Manager with a strong background in campaign execution, event management, and budget optimisation within luxury lifestyle and heritage brands. Skilled in project management, supplier relations, and process improvement, ensuring seamless marketing operations and effective cross-functional collaboration. Proven ability to enhance brand visibility drive customer engagement, and deliver high-impact events and partnerships. Passionate about British Heritage brands, bringing a strategic, results-driven approach to marketing execution.
Overview
5
5
years of professional experience
7
7
years of post-secondary education
Work History
Marketing Manager
Marsh
London
09.2024 - Current
- Generated over 100 qualified leads at Digital Summit event, significantly boosting sales pipeline.
- Enhanced Samsara partnership via joint marketing plan, securing collaboration with Previsico.
- Developed a marketing tracker to monitor budget and activities.
- Led development and promotion of Mpower campaigns, enhancing marketing strategies and ROI.
Assistant Marketing Manager
Howden
London
09.2021 - 09.2024
- Devised and implemented marketing strategies for 16 underwriting teams using Trello.
- Recognised as Young Insurance Marketer of the Year 2023 finalist following rapid promotion within one year.
- Developed monthly and quarterly performance reports, managed annual budgets.
- Forged strategic partnerships with Boodles Dublin and The Matt Hampson Foundation.
- Managed high-profile events including BIBA and The British & Irish Lions.
- Drove LinkedIn engagement increase from 5.03% to 19.36% and followers growth.
- Converted 160 cold leads into warm prospects at DUAL BIBA Manchester event.
Marketing Manager
Holland & Holland
London
09.2019 - 09.2021
- Developed and managed annual multi-channel marketing plans, driving a 15% rise in customer engagement.
- Secured high-profile media features, increasing brand awareness and return on investment.
- Managed B2B and B2C events with Jockey Club collaboration, increasing sales by 20%
- Increased Instagram followers by 42%, boosting online enquiries.
- Boosted restaurant bookings by 25% during Summer 2020.
- Captured and delivered innovative drone footage showcasing Shooting Grounds for the first time.
- Addressed PR crises involving trophy hunting.
- Orchestrated collaborations with Countryside Alliance and NHS Free Meals.
- Led weekly cross-division meetings to enhance operational efficiency.
Education
Stowe School
Buckinghamshire 09.2010 - 06.2015
Newcastle University
09.2016 - 06.2019
Skills
- Quantitative analysis
- Time efficiency
- Team player
- Proactive self starter
- budgeting acumen
- Accomplished manager
- Resilience under pressure
- Content creation
- Resource optimisation
Accomplishments
The Royal Marsden, Durell Arms Charity Event & Auction 2023
Raised just over £20,000.
Ski Cornwall, Charity Water-Ski (Polzeath to St. Mawes)
120 miles in a relay team of skiers.
Collectively raised £27,000 for Breast Cancer Hope.
Timeline
Marketing Manager
Marsh
09.2024 - Current
Assistant Marketing Manager
Howden
09.2021 - 09.2024
Marketing Manager
Holland & Holland
09.2019 - 09.2021
Newcastle University
09.2016 - 06.2019
Stowe School
09.2010 - 06.2015
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