CHARLOTTE GALLIFUOCO
London
Summary
Driven professional with keen eye for detail, seeking to leverage strong analytical skills and trend forecasting skills in a new merchandising role. Proficient in inventory management and supplier coordination, ensuring seamless product flow and maximising sales potential. Committed to enhancing merchandising strategies to boost profitability and customer satisfaction.
Overview
6
6
years of professional experience
Work history
Senior Assistant Merchandiser
Mulberry
London
2025.09 - Current
- Prepared open-to-buy plans to effectively manage inventory levels and align with sales projections.
- Created forecasts for new product introductions and stock replenishment.
- Produced accurate forecasts for upcoming seasons based on past performance data, enabling proactive trend anticipation.
- Optimised product assortment through analysis of sales history and market demand, enhancing product availability and relevance.
- Managed stock levels throughout multiple retail outlets, ensuring optimum availability.
- Newness/Carryover and Core allocations
- Global buy presentation preparation and finalisation
- Conducted regular store visits to assess performance and merchandising.
- Participated actively in product selection process based on market trends and consumer buying behaviour.
- Global trade calls
- Weekly trade catch ups with regional teams (JP/CN/KR/AUS+NZ)
- Implementing Global strategy
- Contributed to team meetings with valuable insights and ideas for improvement.
- Created detailed reports on merchandise performance, aiding in accurate decision making processes.
Assistant Merchandiser
Seraphine
London
2024.07 - 2025.07
- Managing linecards and intake: forecasting and identifying where additional buys are needed and ensuring stock comes in when required - monitoring incoming stock and identifying issues such as delays or shortages
- Monitored inventory levels diligently, reducing instances of overstock and stock-outs by 15% versus last year
- Trade preparation and analysis on category performance, promotional activity and inventory position
- Updated WSSI and assisted in departmental forecasting.
- Managed line sheets and intake by forecasting and identifying additional buys needed, ensuring timely stock arrivals.
- Creating, reviewing and implementing seasonal sale and promotional strategy and communicating sale lists to wider business (Ecom, retail, wholesale)
- Supported merchandiser with analysis and preparation for all key meetings, including sign-offs and strategies.
- Developing expertise in extracting actionable insights, identifying trends, and driving data-informed decisions to improve performance
- Conducted hindsight analysis to assess data and optimise performance across categories, identifying key learnings for future strategies.
- Manage category sales and inventory at both category and seasonal levels
- Facilitated weekly communication with store managers, discussing performance metrics and collaboratively addressing challenges to enhance sales outcomes.
- Meetings with design and production for new collection and sign offs
- Coach and develop team members at junior levels
Assistant Merchandiser
Theory
London
2023.08 - 2024.04
- Merchandising lead for outlet channel project at Bicester village (assortment, deliveries, analysis, trade actions) - Increasing overall topline sales by 26% versus previous year
- Directed retail and ecom operations, analysing and streamlining processes to enhance operational effectiveness
- Trade preparation and presentation of sales figures and actions to wider business (CEO,COO,CFO)
- Analysed sales data regularly, informing more accurate demand forecasting efforts
- Creation of off price stock and pricing lists (showcase, Brand Alley)
- Analysis of wholesale, retail and ecommerce sales
- Worked towards achieving business objectives by diligently following company merchandising guidelines
- Oversaw stock replenishment procedures to ensure product availability
- Creation and implementation of seasonal sales and promotions
- Conducted regular store visits to evaluate product representation and gather actionable feedback from store managers
- Trained store staff on product knowledge to improve customer service experience
- Assessed inventory to identify restocking needs and minimise shortages
- Responded promptly to stock discrepancies, investigating and resolving issues efficiently
- Merchandising lead for new warehouse openings, new IT reporting systems and Auto replenishment tool
- Coach and develop team members at a junior level
Merchandising Admin Assistant
Theory
London
2022.03 - 2023.08
- Manage and maintain stock data accuracy and integrity to ensure accurate sales reporting and analysis
- Allocate replenishment from stock pot based on sales to maximise stock placement for sales growth
- Execute the release of initial product allocations to stores
- Assessed total business stock holding to maximise sales across channels, recommending increased allocation to stores
- Communicate new deliveries to retail operations team and liaise with the logistics team to ensure stock is delivered in a timely manner
- Maintain regular contact with stores regarding stock issues, delivery information and ad hoc queries
- Ensure newness launches smoothly by planning launches using delivery schedules and anticipating order creation
- Analysed underperforming styles at store level to identify opportunities for improvement
- Generating warehouse orders and managing order entry to US teams
- Checking order entry submissions for new collections and re-buys for retail, ecommerce and wholesale channels
- Ensure that team reports and files are regularly updated and accurate
- Assisted Buying and Merchandising team with administrative tasks and compiled weekly performance reports
- Completed various ad-hoc tasks to assist e-commerce and marketing teams with their initiatives
Buying Admin Assistant
Theory
London
2021.10 - 2022.03
- Managed order entry process for seasonal sales orders and accurately inputted stock movements in the agreed format and timescales.
- Liaised with US headquarters and order entry team to ensure accurate shipments and timely updates
- Planned stock allocation for each store to optimise product availability and sales potential
- Stock replenishment and consolidation with understanding to maximise full price sales and demonstrating knowledge of stores
- Reported on sales figures and merchandising performance by style to inform inventory decisions
- Analysis of sales figures and merchandising performance on a style level
- Managed order book and provided seasonal training support.
- Organising and creating seasonal product training for in store teams, e-commerce and marketing departments
Operations assistant
DIOR. Selfridges and Harrods
London
2021.03 - 2021.08
Press & Communications intern
JW Anderson
London
2020.05 - 2021.03
Education
BA Joint Honours - French
University College London (UCL)
London, UK06.2020
A-Levels -
More House School
London, UK07.2016
Skills
- Merchandising strategy
- Promotional activity planning
- Seasonal assortment plans
- Sales forecasting
- Stock level monitoring
- Data analysis and interpretation
- Process Improvement
- Time management
- Microsoft Office
Languages
English - Native
Portuguese - Native
Spanish - Advanced
French - Fluent
Italian - Native
References
References available upon request.
Timeline
Senior Assistant Merchandiser
Mulberry
2025.09 - Current
Assistant Merchandiser
Seraphine
2024.07 - 2025.07
Assistant Merchandiser
Theory
2023.08 - 2024.04
Merchandising Admin Assistant
Theory
2022.03 - 2023.08
Buying Admin Assistant
Theory
2021.10 - 2022.03
Operations assistant
DIOR. Selfridges and Harrods
2021.03 - 2021.08
Press & Communications intern
JW Anderson
2020.05 - 2021.03
BA Joint Honours - French
University College London (UCL)
A-Levels -
More House School