CHARLOTTE DUCKWORTH

Accomplished professional with expertise in client relationship management and project and timeline management, adept at budgeting and financial tracking. Demonstrates proficiency in brief interpretation, scope definition, and cross-functional team coordination. Possesses extensive knowledge of packaging design processes, materials, formats, and print processes including offset, flexo, and digital. Skilled in regulatory compliance related to labelling and barcodes, artwork coordination, prepress activities, quality control, and sample review. Strong presentation and communication skills complement attention to detail and organisational ability. Effective problem-solving capabilities paired with negotiation skills ensure stakeholder alignment. Proficient in Adobe Creative Suite (Illustrator, Photoshop) and CRM tools such as Salesforce and HubSpot. Highly adaptable to fast-paced environments with excellent time management skills.

• Top Client Experience (Commercial) Award APAC (2023) - Acknowledged as the top client experience Account Manager in the APAC region.
• Woolworths Macro PVB & Plantik Sustainability Campaign - 12/23 to 08/24 - Led the creative launch of Woolworths Macro PVB range, overseeing the redesign and 100% sustainable substrate update across 120+ SKUs. I managed the challenges of extensive color correction, production work, and prototype development, resulting in a successful campaign that aligned with Woolworths sustainability goals.
• Ferrero 'Say it with Gold' Campaign 2024 - Led the 'Say it with Gold' campaign for Ferrero's 2024 Christmas social assets, collaborating with the internal team to develop diverse themes and territories. Delivered 24 social assets and two videos showcasing consumer-friendly activities with Ferrero's Christmas products. This initiative successfully positioned Ferrero Rocher as a key part of holiday entertaining, driving relevance and modernity throughout the festive season. The campaign's success resulted in securing two additional projects and contributing to a 3% growth in the account.
• Woolworths Bakery Packaging Redesign - 02/23 to 08/23 - Utilizing my in-depth brand knowledge as a Design Specialist at Woolworths, I led the redesign of the Bakery's Core & Elevated range across 150 SKUs, integrating beautiful serving suggestion photography and high-quality production work. This initiative not only enhanced shelf appeal and customer engagement but also played a key role in increasing sales and reinforcing brand identity.