Summary
Overview
Work history
Education
Skills
Affiliations
References
Timeline
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Charlotte Cunningham

Kidderminster,Worcs.

Summary

I pride myself on being a hard working, conscientious and highly motivated individual with a high level of merchandising knowledge whilst working in the industry for the past 14 years and also through my time at the London College of Fashion where I obtained my degree in Fashion Buying & Merchandising.

I am an ambitious, results driven worker who thrives on constantly pushing myself to show the best of my abilities in my developing career.

Overview

14
14
years of professional experience
3
3
years of post-secondary education

Work history

Senior Merchandiser

Poundland
Walsall
07.2022 - Current

Generated £93m annually across multiple departments, including Seasonal, Toys and Homewares.

Drove transition of buying function to Poland and facilitated return to Poundland buying.

Lead the team to achieve business objectives with emphasis on range size and category mixes.

Oversee departmental WSSI maintenance for budget approval and reviews with senior management.

Develop Marketing Activity Planning Calendar to ensure timely execution of key events.

Manage in-season stock through regular performance reviews and plan adjustments, proposing markdowns and promotions throughout the year.

Conduct training for Merchandisers on MFP, Power BI, and Oracle.

Work closely with Finance in building reports to support analytical decisions.

Managing a team of 3 other merchandisers ensuring the departments run smoothly & efficiently.

Merchandiser

Poundland
Walsall
08.2021 - 07.2022

Generated £44m in gross sales annually through effective management of Celebrations and seasonal categories.

Developed framework for product ranging and grading in collaboration with buying and visual merchandising teams.

Analysed historical data via SWOT assessments to create aligned sales and profit plans.

Identified seasonal building blocks, capitalising on market opportunities to meet objectives.

Maintained departmental WSSI for budget approval, regularly reviewing with key stakeholders.

Managed stock levels and intake to align with budget requirements.

Achieved terminal and legacy targets through strategic range building and markdown control.

Merchandiser

Michael Kors
London
12.2016 - 07.2021

Overseeing Footwear & Ladieswear in their 35 EU Outlet stores generating £40million annually.

Managing stock levels and requirements between 'Made for Outlet' stocks and transfers from FP team.

Communicating with FP team throughout MD periods to ensure depths and stocks are protected for outlets, working to ensure stock is sold through most profitable avenues for the business.

Work closely with selection Buyer & US production team to ensure EU requirements are built into the range.

Work closely with other members of the company including Planning Director, Retail VP, Retail Ops, DMs & US Production team.

Managing team of 3 but also overseeing the whole team if Senior Merchandiser is unavailable.

Merch Admin to Senior Assistant Merchandiser

M&Co
London
10.2011 - 12.2016

Working over 3 departments generating £8million each season over approx. 650 SKUs

Taking ownership of the Men's Accessories department for the past 2 seasons generating +10% profit and a continuous growth of in-store presence.

Regular interaction with suppliers, building strong working relationships and utilising on these relationships to get the best results.

General Assistant Merchandiser duties including over-seeing the department in the merchandiser's absence and delegating work to MAAs.

I was also a MOS representative, training new starters on pricing and was put on the M&Co 'Spotlight' programme in order to further my career.

Education

Bachelor of Arts - Buying & Merchandising

London College of Fashion
London
09.2006 - 07.2009

Skills

  • Results-oriented approach
  • Analytical reporting
  • Sales analysis and forecasting
  • Financial planning and budgeting
  • Inventory control
  • Data-driven decision-making
  • Product lifecycle management
  • Critical path analysis
  • Advanced Excel proficiency
  • Pricing strategy
  • Promotions management
  • Supply chain optimization
  • Collaborative teamwork


Affiliations

  • I love the outdoors and going on long walks. I recently walked up Snowdon and I would like to walk Ben Nevis next.
  • I play in a weekly netball league and try to go to the gym at least 3 times a week.
  • I love reading and I always have about 4 books on the go at any one time.

References

References available upon request.

Timeline

Senior Merchandiser

Poundland
07.2022 - Current

Merchandiser

Poundland
08.2021 - 07.2022

Merchandiser

Michael Kors
12.2016 - 07.2021

Merch Admin to Senior Assistant Merchandiser

M&Co
10.2011 - 12.2016

Bachelor of Arts - Buying & Merchandising

London College of Fashion
09.2006 - 07.2009
Charlotte Cunningham