Charlotte Costello

A warm, passionate, and customer-focused Business Management student currently studying at Liverpool John Moores University, predicted to achieve a 2:1. With over three years of experience developing leadership, team collaboration, and commercial awareness skills through both academic study and hands-on retail roles, I bring a people-first approach to everything I do. I am particularly passionate about the beauty and skincare industry and strongly align with DECIEM’s values of transparency, authenticity, and sustainability. My experience has allowed me to develop strong capabilities in team leadership, sales performance, customer experience, and operational organisation, alongside knowledge of finance, accounting principles, and sustainable business practices. I thrive in environments where I can motivate others, build meaningful relationships, and deliver exceptional customer experiences. I am now eager to take the next step into a Counter Manager role, where I can lead a team, drive performance, and bring The Ordinary brand to life in a positive and inspiring way. I will have finished University at the end of April 2026 and able to start as early as May 2026.

• Predicted 2:1 in Business Management
• Achieved Distinction in BTEC Business
• Consistently recognised for strong sales performance and customer service
• Successfully contributed to team-based business and leadership projects

• Team Leadership: Supporting team performance, motivating colleagues, and contributing to a positive and collaborative environment.
• People Management: Understanding how to communicate effectively, provide support, and encourage development within a team.
• Sales & KPI Management: Driving performance through target achievement, customer engagement, and strategic selling techniques.
• Financial Awareness: Knowledge of accounting and finance principles, including budgeting, cost awareness, and business profitability.
• Operational Management: Experience with stock control, merchandising, scheduling awareness, and maintaining operational efficiency.
• Customer Experience: Delivering a high standard of service aligned with premium brand expectations.
• Sustainability Awareness: Strong understanding of ethical business practices, sustainability, and responsible consumption — aligning with DECIEM’s mission.

References - 

Dr Alison Lawman - Senior Lecture in Product Management

Email - a.e.lawman@ljmu.ac.uk