
A strategic and values‑driven leader with extensive experience in developing, delivering and growing programmes that improve outcomes through cycling. I bring a strong track record of leading complex, multi‑partner work, translating strategy into practical delivery and building trusted relationships across education, sport and community settings. I am highly experienced in programme design, quality assurance and performance monitoring, with a strong eye for detail and a clear focus on impact. Known for my collaborative style, clear communication and commitment to inclusion, I am motivated by creating opportunities that make a real and lasting difference.
Lead strategic planning and delivery of British Cycling education courses to maximise quality, reach and income.
Promote education products through marketing and communications, identifying new audiences and growth opportunities.
Oversee course scheduling, communications and performance, using data to increase uptake and upgrade progression.
Manage and develop relationships with Licensed Tutor Providers, including contracts and new partner recruitment.
Lead the design, implementation and review of the Education Licence model, ensuring long‑term sustainability.
Provide strategic leadership for the education tutor and workshop leader workforce, including recruitment, onboarding and CPD.
Manage the Education Quality Assurance programme, ensuring high standards in delivery, assessment and customer experience (NPS).
Drive operational effectiveness across education delivery, improving processes, performance management and inventory systems.
Ensure compliance with safeguarding, equality and inclusion policies across all education workstreams and behaviours.
Lead, support and develop people through coaching, performance feedback, KPIs and succession planning, embedding a culture of service excellence.