Charlie Lazenby
Durkar,West Yorkshire
Summary
Accomplished marketing professional with extensive experience in developing and executing marketing strategies and campaigns. Proficient in email marketing, content creation, public relations, and media communication. Demonstrated expertise in project and team management, including team collaboration, deadline management, and influencer partnerships. Skilled in retail marketing support for over 50 stores, multi-channel campaign execution, brand development, and customer engagement strategies. Adept at filming and production coordination with a keen attention to detail in content and campaign execution. Career goal: to leverage comprehensive marketing skills to drive brand growth and customer engagement.
Overview
9
9
years of professional experience
Work History
Marketing Executive
Tile Giant
Leeds, West Yorkshire
04.2022 - 01.2025
- As part of a small but dynamic team, I report directly to the Marketing Director and collaborate with a Social Media Executive, Graphic Designer, and CGI Specialist to ensure alignment and timely delivery of campaigns and other marketing activities.
- Oversee the day-to-day marketing operations, including social media and PR content, internal store communications, and external customer communications.
- Manage a diverse and dynamic workload, contributing to a wide range of projects and campaigns, ensuring active involvement in all initiatives.
- Plan, create, and execute weekly email communications to engage customers and drive results.
- Develop engaging content, including blogs, influencer collaborations, SMS campaigns, and email marketing materials.
- Maintain daily communication with over 53 stores, ensuring alignment with ongoing marketing efforts and campaigns.
- Coordinate filming and content creation days with influencers to enhance brand visibility and engagement.
- Manage website content, ensuring supplier-provided materials are accurate and up to date.
- Produce written content for multiple platforms, including blogs, email campaigns, product descriptions, catalogues, and supporting marketing literature.
- Deliver marketing support across three distinct brands, providing assistance to both stores and the digital team for new product launches and promotional activities.
Marketing Coordinator
XL Joinery Limited
Leeds, Yorkshire
09.2018 - 04.2022
- As one of the primary contacts for marketing correspondence, I worked closely with national accounts to deliver impactful campaigns
- Key responsibilities included:
- Coordinating agencies to ensure successful campaign delivery
- Managing website content through a CMS, including content writing
- Planning social media content and campaigns
- Organising events from planning to execution
- Launching catalogues and supporting literature
Commercial Business Co-Ordinator
PPG Architectural Coatings
Leeds, West Yorkshire
07.2016 - 09.2018
- In this diverse role, I supported commercial and marketing efforts across multiple national accounts
- Responsibilities included:
- Day-to-day account management for clients such as B&M, The Range, Amazon, and Aldi
- Managing product launches and line plans
- Overseeing merchandising and social media marketing
- Handling logistical issues impacting account performance
- Leading project management initiatives
Education
Master's - Digital Marketing
Leeds Beckett University
Leeds 09.2024 -
Art & Design Degree - Design
University of Leeds
Leeds 09.2013 - 05.2017
A Levels - English Literature, Art and Design BTEC Level 3
Woodkirk Academy Trust
LeedsBTECs - Art, Applied Science, German Listening and Speaking, ICT
Woodkirk Academy Trust
LeedsGCSEs - Maths, English Language, English Literature, History
Woodkirk Academy Trust
LeedsSkills
- Marketing strategy and campaign management
- Email marketing (planning, creation, and execution)
- Content creation (blogs, social media, email, SMS)
- Public relations and media communication
- Internal and external communication
- Team collaboration and coordination
- Deadline management and organisational skills
- Influencer collaboration and partnership coordination
- Multi-brand marketing management
Accomplishments
- Master of Science Marketing and Digital Strategy, On Going
- Art and Design Degree, 2:1
- CIM Level 4 Certificate in Professional Digital Marketing, Predicted Distinction
- Four A Levels, A - C
- Eight GCSEs A* - B
Personal Information
Hobbies: I am passionate about interior design and am currently personalising my second home. I enjoy long walks and weekends away with my two dogs. I also take an active interest in staying up to date with emerging marketing trends and technologies. Alongside my Master's studies, I am always seeking opportunities to upskill and expand my expertise to stay ahead in the ever-evolving marketing landscape.
References
Available upon request.
Timeline
Master's - Digital Marketing
Leeds Beckett University
09.2024 -
Marketing Executive
Tile Giant
04.2022 - 01.2025
Marketing Coordinator
XL Joinery Limited
09.2018 - 04.2022
Commercial Business Co-Ordinator
PPG Architectural Coatings
07.2016 - 09.2018
Art & Design Degree - Design
University of Leeds
09.2013 - 05.2017
A Levels - English Literature, Art and Design BTEC Level 3
Woodkirk Academy Trust
BTECs - Art, Applied Science, German Listening and Speaking, ICT
Woodkirk Academy Trust
GCSEs - Maths, English Language, English Literature, History
Woodkirk Academy Trust
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