CHARLIE JOHNS

Results-driven sales professional with 5+ years’ experience in SaaS. Recognised for rapid career progression from early outbound roles into Principal Business Development Representative, consistently delivering high performance through pipeline generation, strategic outbounding and early deal cycle management. Experienced in mentoring teams, running discovery and demos, plus contributing to overall sales success. Now seeking to progress into an Account Executive role, bringing the skills and drive to hit the ground running and I'm excited by the opportunity to do so at Gartner.

Principal Business Development Representative (May 2025 - Current)

• First and only principal hire in EMEA Business Development org
• Global #1 Rep in 2025 in both metrics (S1 & S3)
• Most BDR sourced closed won opps in 2025. Total - $595K ARR (so far).
• Consistently sourced and ran discovery on new logo opportunities across Commercial, Mid-Market and Enterprise segments
• Mentored and trained EMEA BDR team on strategic outbounding, driving measurable pipeline growth and fostering a high-performance culture

Senior Business Development Representative (May 2024 - May 2025)

• Second senior hire in Business Development org, helping shape outbound strategy in a scaling team
• Consistently ranked top performer: Global #2 BDR in 2024 (130% attainment) and multiple-time Global BDR of the Quarter
• Generated $449K ARR in sourced closed-won opportunities
• Represented Iterable at industry events and networking opportunities to expand brand visibility and generate new business opportunities.
• Ran weekly cold call sessions for the EMEA BDR team, fostering team development and outbound excellence
• Spearheaded new logo pipeline creation, leading discovery conversations across Commercial, Mid-Market, and Enterprise accounts

Business Development Representative

• Named New Joiner of the Year (2023) across entire EMEA org
• Sourced $294K ARR in sourced closed-won opportunities in 9 months (2023).
• Achieved 130% of target, finishing Global #2 Rep in first year
• Quickly ramped to full productivity, establishing strong outbound processes and setting a performance benchmark for future hires

Business Development Manager

• Quickly established as the top performer within a team of 12 experienced representatives
• Managed the largest SaaS client portfolio in the business within 6 months, owning 4 active contracts
• Consistently delivered 200% of meeting quota, booking 20 qualified meetings per month
• Frequently owned early deal stages, running discovery calls and product demos to advance opportunities for SaaS clients

IT Sales and Marketing Professional (April 2020 - October 2021) 

• Established as top performer across the team
• Consistently achieved 200% of quota, driving pipeline for SaaS clients
• Trusted to run cold call training for new hires and was offered a promotion to Sales & Marketing Leader before moving to Epik8

IT Sales & Marketing Executive (November 2019 - April 2020) 

• Advanced into a mid-level role after rapid early success
• Delivered 200% of sales targets, building pipeline through cold calling and qualification
• Began mentoring new joiners on outbound best practices

IT Sales & Marketing Representative (September 2019 - October 2019)

• Broke into Software sales via high-volume outbound calling (200+ dials/day)
• Consistently exceeded meeting quota, laying foundations for promotion within 2 months