Charlie Cumming
Glenrothes,Fife
Summary
An enthusiastic individual who has recently completed a digital marketing apprenticeship with the National Trust for Scotland, which involved gaining experience in various elements of marketing activity such as social media, email marketing, content marketing, and search engine optimisation. Eager to apply these skills to creative projects while also expanding knowledge within the marketing field.
Overview
2
2
years of professional experience
Work history
Digital Marketing Apprentice
National Trust for Scotland
Edinburgh
03.2024 - Current
- Demonstrated good time management and organisational skills to complete coursework deadlines, which resulted in the accomplishment of a SCQF level 6 qualification in digital marketing.
- Developed engaging content through email marketing for a diverse range of audiences by creating monthly e-newsletters and payday emails, which maintained high engagement rates.
- Supported the social media team by participating in content gathering trips, creating Instagram reels, and learning about best practices for each social media platform.
Customer Service Advisor
Bank of Scotland
, Fife
02.2023 - 03.2024
- Customer service-focused role that involved supporting customers with their finances and everyday banking needs. This role was beneficial in developing communication skills and confidence in a professional working environment.
Skills
- Data handling
Completed GDPR training to enhance knowledge of data protection and ensure best practice is implemented when working with data
- Copy writing
Adhering to house style and considering the audience when writing blogs, emails and copy for paid ads
- Email marketing techniques
Strong background in email marketing whereby utilizing A/B testing, implementing accessibility measures, and creating tailored content, resulted in consistent open and click-through rates that exceed industry benchmarks
- Effective team work
Collaborating with others has helped build strong teamwork skills which led to higher overall productivity
- Reporting and analytics
Tracked email marketing metrics such as open rates, click-through rates and unsubscribe rates to measure the success of a campaign
Other experience
Digital Day 2024, The Marketing Society
- Attended the Marketing Society's Digital Day, which gave an insight into the behind-the-scenes work of many successful and experienced marketers from various industries. This experience was significant in learning about current trends, effective marketing techniques, and the future of marketing with new technologies.
References
References available upon request.
Timeline
Digital Marketing Apprentice
National Trust for Scotland
03.2024 - Current
Customer Service Advisor
Bank of Scotland
02.2023 - 03.2024
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