Charlie Cracknell

• Manage relationships with suppliers and customers, negotiating with a wide range of people at varying levels of seniority to achieve profitable sales and unrivalled service.
• Collaboration with engineering teams to interpret technical drawings and specifications for accurate component production.
• Producing reports and analysis that directly informs business strategy, assessing progress through cost saving.
• Utilising nearly 13 years of experience within the engineering supply sector to suggest and negotiate product and service alternatives to better satisfy customer needs in terms of quality, price and delivery.
• Implementation of sales action plan through data analysis and ongoing customer engagement.

Project Legacy Team Member

• Actively contributing to the successful transition to a new ERP system by attending product demonstrations and evaluating functional suitability across key business departments, including Sales, Finance, Procurement, and Logistics.
• Collaborating with stakeholders to identify requirements and ensure the ERP system aligns with business goals, enhancing efficiency and profitability.
• Gained comprehensive insight into ERP functionality and its role in streamlining operations and driving organizational success.

• Increased average order value by showcasing new product offerings.
• Represented company at conferences, trade shows and retail outlets.
• Handled objections by adapting sales pitch to individual customer values and business needs.
• Making proactive phone calls to maintain customer satisfaction and generate new business.

• Advised customers about available products matching stated desires.
• Consistently met and exceeded sales targets, contributing to store performance and earning praise from management.
• Working as a team member to ensure the smooth running of all store operations.
• Assisted in stock taking for accurate inventory management.