Charley Lucas
Coventry,Warwickshire
Summary
Accomplished professional with extensive experience in event planning and client communication & relations. Offering strong organisational and communication skills with background in customer service and project management. Knowledgeable about coordinating events, client relations, and collaborating with team members. Enjoy taking on challenges to harness interpersonal and problem-solving skills. Driven to deliver high quality results and positive client experiences. Career goal includes leveraging expertise to drive successful event execution and elevate brand presence.
Overview
11
11
years of professional experience
12
12
years of post-secondary education
1
1
Certification
Work history
Marketing Assistant
DMG MORI UK Ltd
Coventry, West Midlands
01.2021 - 11.2024
- Start to finish planning of over 5 company and customer events per year, UK and International.
- Manage and enhance company social media platforms & presence with regular, engaging updates.
- Manage & coordinate the sales team on location to ensure smooth running of events.
- Support development of annual marketing plans, aligning with business objectives & budget.
- Manage, create reports & conduct analysis through the CRM database
- Assessing & analyzing results of marketing events
- Facilitate creation of press releases to maximise media coverage.
- Participate in creative brainstorming sessions, generating innovative campaign & event ideas.
- Work with media and PR professionals to build campaign reach.
- Write engaging, entertaining and informative media scripts for different uses.
- Conduct venue inspections for optimal space utilisation.
- Oversaw guest registration process ensuring a warm welcome for all attendees.
- Negotiated contracts with suppliers, securing best value for money.
- Liaise with marketing teams to create engaging promotional materials.
- Handled travel arrangements for outstation guests and speakers.
Sales and Marketing Assistant
DMG MORI UK Ltd
Coventry, West Midlands
07.2017 - 01.2021
- Supported the work of the Managing Director, Sales Director- North and Regional Sales Manager – South on projects, events and campaigns directed at maximizing company order intake and market potential.
- Run the CRM database to ensure that is up to date and run email marketing campaigns.
- Work closely with the global marketing department.
- Co-coordinating promotional events both locally and throughout DMG MORI's European factory network
- Liaising with DMG MORI Area Sales Managers and customers.
- Assessing and analyzing results/data of marketing events.
- Managing CRM database, correlating statistical information reports for submission to directors and senior management.
- Organization of sales and forecast meetings, drafting and submitting prognosis report to DMG MORI Europe.
Marketing and Recruitment Co-Ordinator (Apprentice)
DSA Executive
Birmingham
06.2016 - 07.2017
- Responsible for keeping DSA's news and views up to date, including all social media and website articles
- Supported DSA with essential recruitment research and market information analysis
- Liaise directly with the Director to support production of documentation, presentations, brochures, and information packs
- Create and maintain templates, logos and standard content to support the business
- Plan and co-ordinate workload activity, manage daily and weekly tasks, projects and reports
- Checking social media accounts and updating them regularly
- Creating email marketing campaigns on Constant Contact
- Look through job sites for new jobs, these include Reed, Total Jobs, Jobsite and LinkedIn – if I find any jobs that could be of interest to us, I then create ‘Job Enquiry' or ‘Ad Chase' letters to send out to these companies
- Keeping up with the news to keep the company updated on what's going on and where – this is especially interesting when it includes the sectors we work with. (Manufacturing, FMCG, transport and logistics)
Checkout Assistant
JS Sainsbury's
Coventry, West Midlands
10.2015 - 08.2016
Waitress
The Baginton Oak
Baginton, Warwickshire
05.2014 - 09.2015
Education
Certificate of Higher Education - Business & Marketing
University of Essex Online
Coventry 01.2020 - 08.2024
Level 3 Diploma - Digital Marketing
3AAA
Leamington 01.2016 - 01.2017
A Levels - C's
Finham Park Sixth Form
Coventry 01.2014 - 01.2015
GCSEs - B's & C's
Finham Park Secondary School
Coventry 01.2009 - 01.2014
Skills
- Event Planning
- Accountable
- Problem Solver
- Impeccable Organisation
- Team Player
- Interpersonal Communication
- Client Communication & Relations
- Microsoft Office Proficiency
- Canva / Adobe Photoshop Knowledge
- Workflow Management
- Event Calendar Management
Certification
Certificate of Higher Education in Business & Marketing
Level 3 Diploma in Digital Marketing
Level 3 Cambridge Technical Certificate in IT
Health & Safety Certified with DFIB
References
- John Henderson, UK Sales Director, DMG MORI UK Ltd
- Diane Southwick, Managing Director and Principal Consultant, DSA Executive Ltd
Affiliations
- Netball
- Gym
Timeline
Marketing Assistant
DMG MORI UK Ltd
01.2021 - 11.2024
Certificate of Higher Education - Business & Marketing
University of Essex Online
01.2020 - 08.2024
Sales and Marketing Assistant
DMG MORI UK Ltd
07.2017 - 01.2021
Marketing and Recruitment Co-Ordinator (Apprentice)
DSA Executive
06.2016 - 07.2017
Level 3 Diploma - Digital Marketing
3AAA
01.2016 - 01.2017
Checkout Assistant
JS Sainsbury's
10.2015 - 08.2016
Waitress
The Baginton Oak
05.2014 - 09.2015
A Levels - C's
Finham Park Sixth Form
01.2014 - 01.2015
GCSEs - B's & C's
Finham Park Secondary School
01.2009 - 01.2014
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