Charles Odupitan
London
Summary
Results-driven Digital Marketing Professional with 5+ years of experience in Programmatic Trading across agency and publisher-side. Proficient in multiple DSPs (DV360, TTD, AAP) and SSPs (FreeWheel). Strong analytical skills with expertise in Excel, Google Sheets, and Power BI. Adept at campaign management, media planning, and performance optimization.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work history
Programmatic Demand Account Manager (Contractor)
Starcom
London, UK
08.2024 - 10.2024
- Company Overview: Publicis Agency
- Developed media plans and liaised with media owners for PMP & PG deals
- Managed programmatic display and video campaigns on DV360 & TTD
- Optimized campaign performance and resolved technical issues
- Publicis Agency
Programmatic Demand Account Manager (Contractor)
FreeWheel
London
01.2023 - 02.2024
- Company Overview: Comcast Company
- Provided technical support to agencies, resolving campaign blockers
- Managed supply inventory to meet campaign objectives
- Created and optimized programmatic PMP deals, presenting insights to clients
- Comcast Company
Programmatic Account Manager (Contractor)
Zenith
London
12.2022
- Handled brand safety (Double Verify) and programmatic campaign trafficking
- Provided technical support and campaign troubleshooting
Programmatic Account Manager (Contractor)
m/SIX and Partners
London
04.2022 - 09.2022
- Responded to client briefs and developed media plans
- Set up and optimized programmatic campaigns across multiple DSPs
- Delivered performance reports and insights for campaign strategy
Programmatic Senior Account Executive
Spark Foundry
London
02.2021 - 04.2022
- Managed programmatic display campaigns across DV360, TTD, AAP
- Ensured campaign pacing and KPI achievement (VTR, CPM, ROAS, CPA)
- Provided post-campaign analysis and client reporting
Programmatic Trader (FTC)
MiQ
London
10.2020 - 11.2020
- Created and optimized programmatic campaigns on TTD, DV360, AppNexus
- Conducted campaign analysis and presented insights
Programmatic Account Executive
Matterkind
London
01.2019 - 06.2020
- Company Overview: formerly Cadreon
- Managed programmatic video, display, and YouTube campaigns
- Delivered campaign insights and optimized based on performance data
- Formerly Cadreon
Education
BA (Hons) - Economics & Politics
University of Reading
Reading 01.2007 - 01.2010
Skills
- Campaign management: DV360 DSP
- Campaign management:TTD DSP
- Campaign management: AAP DSP
- Campaign management: Yahoo DSP
- Campaign management: FreeWheel SSP
- Brand Safety & Verification Tools: Double Verify
- Brand Safety & Verification Tools: Moat
- Brand Safety & Verification Tools: TV Squared
- Project Management: Jira
- Project Management: Trello
- Project Management: Zendesk
- Project Management: Happyfox
- Data Analysis & Reporting: Post-Campaign Analysis
- Data Analysis & Reporting: QBRs
- Data Analysis & Reporting: Media Planning
- Soft Skills: Team player
- Soft Skills: strong stakeholder management
- Soft Skills: works well under pressure
- Soft Skills: confident presenter
Certification
- DSP Certifications: DV360, Trade Desk Edge, Xandr Invest, Adobe Advertising Cloud, Oath DSP
- Agile Certifications: Professional Scrum Master (PSM 1)
Custom
Passionate musician (drums, bass guitar) and avid traveler, documenting experiences through vlogging.
Timeline
Programmatic Demand Account Manager (Contractor)
Starcom
08.2024 - 10.2024
Programmatic Demand Account Manager (Contractor)
FreeWheel
01.2023 - 02.2024
Programmatic Account Manager (Contractor)
Zenith
12.2022
Programmatic Account Manager (Contractor)
m/SIX and Partners
04.2022 - 09.2022
Programmatic Senior Account Executive
Spark Foundry
02.2021 - 04.2022
Programmatic Trader (FTC)
MiQ
10.2020 - 11.2020
Programmatic Account Executive
Matterkind
01.2019 - 06.2020
BA (Hons) - Economics & Politics
University of Reading
01.2007 - 01.2010
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