Charles Mann
Tamworth,Staffordshire
Summary
Accomplished Vice President with 25 years experience in the Data Centre and Technology Sector. Talent for building relationships and achieving growth, paired with a strategic mindset and strong leadership skills. Proficient in sales strategy development and team management, fostering growth and collaboration. Committed to driving revenue and expanding global market presence through innovative approaches.
Overview
28
28
years of professional experience
9
9
years of post-secondary education
Work history
VP Global Sales & Account Management
Anord Mardix Limited
KENDAL, Cumbria
02.2025 - Current
- Responsible for Global Sales P&L: $1.4B
- Managing Global Team with 55 Direct and In-Direct Sales Professionals
- Coordinating cross-functional teams for streamlined workflow processes.
- Developing Global Account Management Structure to deliver on 3YP Sales Targets
- Formulating policies to ensure company growth.
- Influencing market position by developing impactful branding strategies.
- Directing resources to maximize productivity levels.
- Maintaining high staff morale through effective leadership techniques.
- Establishing budgets based on historical, current and forecasted business data.
- Maintaining organizational compliance with applicable legislation and regulations.
- Recruiting and managing senior staff with focus on delivering clear results.
- Building strong networks within industry, opening new avenues for collaboration.
- Streamlining Global SIOPs to ensure Global coordination on 3YP Revenue targets
Head of Sales EMEA APAC
Anord Mardix Limited
KENDAL, Cumbria
03.2023 - Current
- Responsible for the External Sales and Internal sales operations team of 40 employees spanning the EMEA and APAC Regions, with the primary focus on selling the company's Critical Power Solution offering to the Data center market.
- Restructured Sales Team in 1st year post Shareholder exit from acquisition by Flex
- Doubled Sales Revenue to $630m in 1st Year and on track to exceed target of $600m in 2nd Year
- Have a fully active and integrated network that spans the entire customer supply chain in the Global Data Centre Network
- Developing and enhancing new business partnerships across the key clients in the Hyperscale and Colo REIT segment that drive growth in the sector for the overall expansion of market share and reach
- Maintaining ownership of the overall sales pipeline across a broad range of product and service solutions for the Data Centre Market
- Optimizing sales operations to maximize profitability, achieving overall increases in quoted margin levels and exceeding OP targets set
- Working with internal and external teams to initiate marketing strategies to grow at national, regional and specific sector levels.
- Fostering positive relationships with customers to enhance loyalty and retention.
- Supporting front-line sales teams with well-coordinated administrative operations.
- Conducting regular market assessments to stay current on trends and maintain readiness for changes.
- Implementing robust sales processes, leading to improved efficiency.
- Generating sales forecasts to inform resource allocation and project management.
- Driving regional sales growth by identifying and securing opportunities in untapped markets.
Sales Director - Databar EMEA APAC
Anord Mardix Limited
KENDAL, Cumbria
07.2021 - 03.2023
- Managed team of 5 staff, driving performance to exceed sales targets.
- Doubled Sales Revenue year on year during tenure in role, across the EMEA and APAC Region achieving a final year sales level of $45m before moving to become Head of Sales for Anord Mardix
- Part of the Global Manufacturing expansion team to set-up production of Databar in Batam(Indonesia).
- Analysed industry and competitor trends to enhance sales strategy for the Databar Solution
- Built long-term relationships with new customers and successfully supported critical power sales strategy to bolt on Databar to core LV/IBAR offering
- Maintained awareness of latest industry trends to support product R&D Team
- Presented sales data and insights to leadership to aid strategy development and planning.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
- Articulated product features into customer specifications to secure long term business for the product
Sales Manager - Databar EMEA
Anord Mardix
KENDAL, Cumbria
04.2019 - 07.2021
- Grew annual revenue to $18m in first full year in the role from $4m in previous year, and supported the expansion of the sales estimation and project management teams in the process
- Developed robust client relationships for improved business growth.
- Managed team of 3 staff
- Enhanced market penetration with effective territory management, and expanded into 14 new markets in first year in the role
- Took the Databar product into Australia in 2021
- Conducted regular market assessments to stay current on trends and maintain readiness for changes.
- Forged strategic partnerships in new regions to enhance the client experience and support overall sales growth.
- Defined business strategies and roadmaps to drive performance across sales, promotions and marketing departments.
- Developed marketing plans to support department strategies.
Sales and Marketing Director
MPL Technology Group
Bicester / Madrid, Oxfordshire / Madrid
04.2004 - 04.2019
- Formed part of the Management team that created MPL in 2004 that developed, supplied and integrated an innovative power and environmental management system that comprised of intelligent hardware and software for use in the Data Centre White Space. The core hardware system was centralized on power management at the server level
- Key focus in the financial sector where MPL dominated as a Global supplier to some of the world's largest banks
- Set up MPL Spain in 2007 that provided an axis to pivot business to the CALA region, where the solution was adopted by several Spanish financial institutions who had acquired corporations in North America, Mexico, Brazil, Colombia, Chile, Peru and Argentina.
- Developed a Global network of partners to support the sale and implementation of the MPL system
- Developed marketing plans to support the business strategy on a global level
- Maximized sales development by maintaining long-term professional relationships with key clients and stakeholders.
- Directed sales and marketing initiatives, expanding market share to new segments.
- Exited the business in 2019 to seek a new challenge with a different product set
International business consultant
IMC - International Mining Consultants
London, London
04.2001 - 03.2004
- Based out of Madrid, I was seconded onto two separate placements in Moscow and Sarajevo during the 3 year period.
- Conducted studies with post-privatized entities to support international engagement to forge new partnerships
- Created one major successful Joint-Venture between a major Russian Steel Manufacturer and a Spanish based manufacturer
- Documented workflow charts, records and job descriptions to guide overall organizational improvements.
- Unified efforts from multiple departments towards business developments.
Sales and Marketing Manager - Spain
Eurocraft Enclosures S.L.
Madrid, Madrid
09.1997 - 02.2001
- Based out of Madrid where I lived from 1998 until 2003, I was responsible for the Sales and Marketing functions to develop the Spanish Telecommunications market for the Eurocraft range of internal and external enclosures
- Identified target clients and created sales pitches to align on best approach
- Developed sales with several key clients locally to allow Eurocraft to consider local manufacturing to become more competitive against local suppliers
- Built a strong sales network and gained invaluable experience in my first full time position
Education
Bachelor of Arts - European Business + Spanish
Nottingham Trent University
Nottingham 09.1993 - 06.1997
A-Levels - Spanish, French, Ancient Histroy
Shrewsbury School
Shrewsbury 09.1988 - 06.1993
Skills
- Global Data Centers
- Profit growth strategies
- Revenue growth strategies
- Sales cycle management
- Market trends understanding
- Contract drafting
- Profit and loss understanding
- Strategic planning
- Business development
- Key account management
- Client Relationship Management
- Revenue diversification strategy
- Cross-functional leadership
- Mergers and acquisitions expertise
Languages
Spanish
Fluent
French
Upper intermediate
Russian
Intermediate
Italian
Intermediate
Affiliations
- Spending time with my Family - Travelling - Sports
Timeline
VP Global Sales & Account Management
Anord Mardix Limited
02.2025 - Current
Head of Sales EMEA APAC
Anord Mardix Limited
03.2023 - Current
Sales Director - Databar EMEA APAC
Anord Mardix Limited
07.2021 - 03.2023
Sales Manager - Databar EMEA
Anord Mardix
04.2019 - 07.2021
Sales and Marketing Director
MPL Technology Group
04.2004 - 04.2019
International business consultant
IMC - International Mining Consultants
04.2001 - 03.2004
Sales and Marketing Manager - Spain
Eurocraft Enclosures S.L.
09.1997 - 02.2001
Bachelor of Arts - European Business + Spanish
Nottingham Trent University
09.1993 - 06.1997
A-Levels - Spanish, French, Ancient Histroy
Shrewsbury School
09.1988 - 06.1993