Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Charles Adebanjo

Summary

Proven Digital Marketing Analyst with a track record of leveraging data analytics and both Google and Adobe Analytics to enhance online strategies and customer engagement for LV= and Allianz. Skilled in identifying trends to optimize digital presence, coupled with strong problem-solving aptitude, led to significant improvements in customer journey experiences. Excelled in collaborative environments, boosting team efficiency and client satisfaction. Goal-oriented marketing professional with expertise in data analytics, KPI tracking and campaign optimization. Gifted communicator and decisive planner with excellent project, time and strategy management skills. Innovative and cutting-edge with a discerning nature.

Overview

7
7
years of professional experience

Work History

Digital Marketing Analyst

Allianz
02.2020 - Current
  • Initiated market research studies and analyzed findings.
  • Monitored online trends, conversations and innovations to optimize strategies using Social Media platform data, Google Analytics, Adobe Analytics and more.
  • Led projects analysing customer journeys to redesign web pages and diversify strategies.
  • Monitored day-to-day performance of LV= and Allianz website including errors and quote declines.
  • Generated reports using Looker Studio and Adverity to monitor and analyze website performance, search engine rankings, or domain authority.
  • Maintained in-depth understanding of general insurance industry practices and trends to best promote products.
  • Used Google Analytics and Adobe Analytics to identify behavioral patterns and trends in data.
  • Measured and evaluated brand digital performance to present findings to management and senior execs.
  • Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
  • Implementing and testing tags with tag management systems to enable user and journey insight tracking across multiple domains.
  • Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.

Senior Customer Service Representative

LV= (General Insurance)
04.2019 - 02.2020
  • Achieved the highest number of promoter comments in my team.
  • Superior experience by addressing customer concerns, demonstrating empathy, and resolving problems swiftly.
  • Escalated issues to managers or underwriters when standard processes were not effective.
  • Processed, scheduled and executed customer queries for new and established customers.
  • Collaborated with staff members to enhance customer service experience and exceed team goals through effective client satisfaction rates.
  • Responded to customer requests, offering excellent support and tailored recommendations to address needs.
  • Exhibited high energy and professionalism when dealing with clients and staff.
  • Implemented and developed customer service training processes.
  • Trained new personnel regarding company operations, policies and services.
  • Trained and directed new employees in call script use, conflict resolution, and data entry practices to boost customer satisfaction ratings.
  • Engaged clients in person and over phone to answer questions and address complaints.
  • Resolved customer service issues using company processes and policies and provided updates to customers.

Customer Service Representative

LV= (General Insurance)
09.2017 - 04.2019
  • Responded to customer requests for products, services, and company information.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Responded proactively and positively to rapid change.
  • Investigated and resolved accounting, service and delivery concerns.

Education

Civil Engineering

Brunel University & London South Bank University
London, United Kingdom

A-Level's - Maths, Physics And Economics

Haberdasher's Askes' Hatcham College
London, United Kingdom

Skills

  • Data Analytics
  • Google Analytics Setup
  • Adobe Analytics
  • Looker Studio
  • Microsoft Excel and Office
  • Ensighten (Tag Management System)
  • ROI understanding
  • Analytical Skills and Thinking
  • Problem-solving aptitude
  • KPI Tracking
  • Effective Communication
  • Competitive Analysis

Accomplishments

  • Experienced digital analyst consultant for multiple products and projects during the acquisition of LV= General Insurance by Allianz.
  • Collaborated with our wider Digital and Marketing team to deliver marketing insights from data analysis.
  • Providing insight into the competitive brand metrics of LV= and Allianz.
  • Supports transition from Google Universal Analytics to Google Analytics 4.
  • Created Adobe Analytics trading reports for the launch of Allianz insurance into the UK market.

Timeline

Digital Marketing Analyst

Allianz
02.2020 - Current

Senior Customer Service Representative

LV= (General Insurance)
04.2019 - 02.2020

Customer Service Representative

LV= (General Insurance)
09.2017 - 04.2019

Civil Engineering

Brunel University & London South Bank University

A-Level's - Maths, Physics And Economics

Haberdasher's Askes' Hatcham College

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Charles Adebanjo