Chandrani Dey
Isleworth,United Kingdom
Summary
Results-driven Product Manager and Business Analyst with cross-technology experience in product strategy, business analysis, solution design, and delivery. Skilled in user journey analysis, designing new customer and operational journeys, and leading discovery workshops with customers, stakeholders, market teams to gather requirements and identify opportunities. Experienced in translating business requirements and functional specifications into scalable solutions aligned to product roadmap, business strategy, and KPIs.
Strong experience in backlog management, prioritisation, stakeholder management, and using AI in day-to-day product management to improve efficiency and decision-making. Good knowledge of Salesforce Agentforce, Lightning Platform, automation, reporting, and business process automation, with experience across Field Service Lightning, Consumer Goods Cloud, Data Cloud, and Automotive Cloud.Delivered projects across multiple industries, including Oil & Gas, Logistics, Media, and Information Services.Proven experience working in Agile and Waterfall environments, with additional Scrum Master experience leading cross-functional teams to deliver business value.
Overview
2027
2027
years of professional experience
2002
2002
years of post-secondary education
1
1
Certificate
Work history
Product Manager
Carlsberg SFA
- Assisted in digital transformation initiative by integrating fragmented retail operations into Salesforce Consumer Goods Cloud.
- Aided in improving data accuracy and streamlining field sales productivity through enhanced visit planning and order capture processes.
- Supported reduction of manual and spreadsheet-based processes, leading to improved operational visibility for managers.
- Fostered strong relationships with key stakeholders to secure buy-in for new initiatives.
- Translated complex technical information into easily comprehensible language for non-technical stakeholders.
- Innovated current working practices to progress towards outcome.
- Driven KPI-s as :
Visit Completion Rate – 100% of planned store visits actually completed by field reps
Visit Productivity – 25% increase in average number of stores visited per rep per day
Promotion Execution Rate – 8-10% of stores correctly executing promotions
Order Capture Rate – 8% increase of store visits resulting in an order
Field Data Reporting Time –50% reduction in time taken for field activity reports to appear in system.
Data Accuracy / Store Audit Accuracy – 80-100% data accuracy in application
Time spent on admin vs selling activities – 10-15% decrease time spent in admin activities
Product Manager
Goodyear TAAS (Tyre As A Service)
- Spearheaded digital transformation of tyre-as-a service in Goodyear, enhancing vehicle safety and longevity.
- Optimised real-time inventory management by implementing a centralised system, significantly reducing manual effort and operational errors.
- Fostered strong relationships with key stakeholders to secure buy-in for new initiatives.
- Fostered collaboration with stakeholders to define streamlined processes and align business needs with technology capabilities.
- Drove efficiency improvements within team by introducing and following lean methodologies.
- Some KPI-s are
- Improve inventory accuracy from 82% to 95%
- Reduce duplicate asset creation by 50-60%
- Achieve 95%+ installed asset
- Reduced manual effort for stock and asset creation by 25%–35% targetted to 40% in next phases
- Reduction in asset loss / untracked equipment by 25%-35%
Senior Salesforce Consultant
Neom Oxagon
- I contributed by turning business needs into practical Salesforce solutions that made user journey smoother and met wider project goals.
- Led initiatives to centralise service processes and heighten operational efficiency across project.
- Collaborated with Product owners and cross-functional teams to gather and analyse requirements, ensuring alignment with project objectives.Configured application hands-on, collaborated for deployment, UAT, and user adoption, helping project move smoothly from design to delivery.
- Guided junior team members, enhancing team capability and promoting successful project execution.
- Supported team by demonstrating respect and willingness to help.
- Worked flexible hours, covering nights, weekends and bank holidays.
- Increased customer satisfaction by resolving issues.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Applied critical thinking to analyse problems, evaluate solutions and select best decisions.
- Some KPI-s are:
- Reduced service process handling time by 15%–25%
- Improved operational efficiency by 20%–30%
- Improved customer satisfaction by 10%–15%
- Reduced issue resolution time by 20%–30%
- Increased first-time resolution rate by 15%–20%
Product Manager
Imperial Audit
- Imperial's B2B platform required detailed audit to assess how effectively existing Salesforce Commerce solution was supporting business needs and where technology, delivery, and process issues were limiting value.
- Uncovered significant process gaps and inefficiencies leading to cost drivers through thorough analysis of product delivery methods.
- Supported more effective delivery planning by implementing effective prioritisation techniques such as WSJF and MoSCoW.
- Delivered actionable recommendations - technical and procedural that aligned platform features with business priorities.
- Some KPI-s are
- Improvement in backlog prioritisation accuracy by 30%–40%
- Reduction in time spent on low-priority items by 25%–35%
- Increase in business-aligned backlog items to 85%–90%+
Business Analyst / Project Management
Maersk
- Led agile transformation initiative for sales users of Hamburg Süd, aiming to streamline processes and improve user experience through Salesforce CRM adoption.
- Objective was to onboard operations of Hamburg Sud to their existing CRM platform.
- I created value by turning business requirements into clear and workable functional solution, while keeping business and technical teams aligned throughout project.
- By managing client communication, supporting demos and UAT, and coordinating delivery across teams, I helped new Sales Cloud solution and its legacy integrations progress smoothly and meet business needs.
- Improved client relationships by addressing and managing their needs effectively.
- KPI-s are:
- Sales user adoption rate: 80%–90%+ within the first few months after go-live
- Reduction in manual/off-system tracking: 30%–50%
- Reduction in duplicate or inconsistent customer records: 20%–30%
- Improvement in stakeholder satisfaction / business confidence: 10%–20%
Business Analyst, Scrum Master, Deployment Manager
Thomson Reuters
- Achieved improved operational efficiency through implementation of Salesforce Sales Cloud across varied business areas.
- Realised seamless interaction with legacy applications, leading to enhanced stakeholder visibility and process consistency.
- Delivered smooth release management across 35 concurrent projects by establishing central Copado deployment team, resulting in improved coordination and efficiency.
- Ensured accurate documentation of all business requirements, aiding seamless project flow .
Siebel Technical Lead
Sales and Service for International Biotechnology Company in US and Europe
- Developed Sales and Service applications using Siebel ePharma, including Sales Force Automation and managed services for European business units.
- Skills/Domain: Pharma, Biotechnology domain, Siebel Sales, JavaScript, eScript
Senior Associate – Product
Publicis Sapient
London
2022.11 - 2026.03
- Chandrani Dey is Senior Associate – Product at Publicis Sapient in London, where she has worked since 2022. Before this, she worked at Tata Consultancy Services and Cognizant Technology Solutions. She has extensive experience across full Salesforce software development lifecycle, including defining requirements, functional design, implementation, and maintenance of data-driven and user-focused enterprise solutions. She also brings strong skills in process redesign and managing successful onshore and offshore teams.
- Skills/Domain: Salesforce Industry Cloud – Consumer Goods cloud
Salesforce Functional Consultant
Tata Consultancy Services
2010.07 - 2022.10
- British Petroleum Multi Country Rollout and Integration - Salesforce Functional Consultant
- Directed transition of customer service operations from ServiceNow to Salesforce Service Cloud for enhanced efficiency.
- Coordinated a large distributed team to ensure successful delivery and user acceptance testing outcomes across Europe and India.
Siebel Technical Lead
Cognizant Technology Solutions India Pvt. Ltd.
2002.09 - 2010.07
- Led development and maintenance of Siebel applications for sales automation and call centre functions for a major pharmaceutical and biotechnology company.
- Managed team activities and nurtured client relationships, providing comprehensive UAT support throughout project phases.
Education
Bachelor of Architecture with Honors (B.Arch.) - Architecture
Indian Institute of Engineering Science and Technology, erstwhile Bengal Engineering College
West Bengal, IndiaSkills
- Product management
- Business analysis
- AI proficiency with backlog management tool
- Salesforce Agentforce (Agentic AI)
- Core Salesforce(Sales and Service)functionality, configuration, automation and reporting in lightning platform
- Inventory management solutions in Field service lightning capabilities
- Consumer goods cloud (Web and mobile)
- Automotive cloud
- Data cloud
- Waterfall and Agile project management
- Cross-Functional team facilitation
- Scrum master certification and experience
- Siebel and actuate
- Proficient in JavaScript and VBScript languages
- PL/SQL for database operations
Certification
- Consumer Goods Cloud Accredited Professional 2025
- Salesforce Certified AI Associate 2024
- Salesforce Certified Agentforce Specialist 2024
- Salesforce Certified Data Cloud Consultant 2024
- Salesforce Certified Omnistudio Consultant 2024
- SAFe Scrum Master (SSM), offered by Scaled Agile, Inc. 2024
- Net Zero Cloud Accredited Professional 2023
- SAFe Product Owner/Product Manager (POPM) 2023
- Salesforec Certified Business Analyst 2023
- Salesforce Certified Identity and Access Management Architect 2022
- Salesforce Certified Development Lifecycle and Deployment Architect 2022
- Salesforce Certified CPQ Specialist 2020
- Salesforce Certified Sharing and Visibility Architect 2020
- APTTUS Quote-2-Cash 2019
- COPADO certified Administrator 2018
- CSM Certified Scrum Master 2018
- Salesforce Certified Service Cloud Consultant 2017
- Salesforce Certified Sales Cloud Consultant 2016
- Salesforce Certified Administrator 2013
Affiliations
- Classical singing
- Classical dance
- Reading
Accomplishments
Star of the quarter awards - in TCS Bangalore
Languages
English
Fluent
Hindi
Fluent
French
Elementary
Timeline
Senior Associate – Product
Publicis Sapient
2022.11 - 2026.03
Salesforce Functional Consultant
Tata Consultancy Services
2010.07 - 2022.10
Siebel Technical Lead
Cognizant Technology Solutions India Pvt. Ltd.
2002.09 - 2010.07
Product Manager
Carlsberg SFA
Product Manager
Goodyear TAAS (Tyre As A Service)
Senior Salesforce Consultant
Neom Oxagon
Product Manager
Imperial Audit
Business Analyst / Project Management
Maersk
Business Analyst, Scrum Master, Deployment Manager
Thomson Reuters
Siebel Technical Lead
Sales and Service for International Biotechnology Company in US and Europe
Bachelor of Architecture with Honors (B.Arch.) - Architecture
Indian Institute of Engineering Science and Technology, erstwhile Bengal Engineering College
ADDITIONAL LINKS
LinkedIn Profile: www.linkedin.com/in/chandrani-dey
OTHER DETAILS
- Significant Contributions:
- Chandrani had imparted Siebel technical trainings to aspiring junior trainees.
- She also created and mentored a team for centralised Salesforce deployment through the Copado CI/CD tool.
- She has been mentioned in feedback emails from end users for her contributions and help in driving maximum value from new implementations and new ways of working.
- Chandrani has imparted virtual training of consumer Goods cloud to interested participants as a voluntary activity outside of the organization.
Practice Initiatives
Agentforce POC for Carlsberg, Agentforce is the premier AI product that could be embedded in salesforce core/industry. It is an autonomous agent that can understand human language and can respond and take actions via its reasoning engine.It is much more than a chatbot which serves as a knowledge base with static options and response., Carlsberg Agentforce POC is an initiative to show values of agentic AI in SF Consumer Goods cloud landscape. Proposed Agent can understand the asks (prompts) from the Sales Rep and help to track leads , summarize leads, flag leads at risks, recommend which leads to pursue , recommend actions to pursue, draft emails and so on , just like a human-all based on available data. The Agent can also show a visit schedule, create visits, recommend pre visit preps, create pre visit prep tasks, recommend talking points during visit, recommend cross-sell/up-sell products, all based on previous visit data., In this initiative I have added value by highlighting the areas where a Sales Rep could derive a value from Agentforce, by creating prompts , carving out a user journey and conversation between the Rep and the agent, user stories and possible solutions., Knowledge Sharing sessions (‘Get Sparks’), Coordinates with interested participants for regular knowledge sharing activities across the geographies, encouraging cross-team learning and collaboration alongside project responsibilities. She has taken a general , regional practice oriented ‘Lunch and Learn’ session to a higher level of state of the art topics, sessions from external vendors, and participants from across geographies., Automobile industry POC(Automobile cloud), Helix automobile, a smart car manufacturer seeking to introduce connected car and increase its sales volume to 3 folds, along with sales region expansion. A complete digital solution for the company starting from test drive booking, car configuring, to sales, manufacturing, shipping and after sales service., The objective is to shift from google docs and small CRM system to a stable, robust and scalable platform to manage and increase its sales and service for connected cars in expanded markets., I contributed in designing customer journeys with digital browsing (using B2C commerce), guest registration, product bundling, test drive booking, vehicle configuration, and quote generation; solution focusing on Salesforce Automotive cloud capabilities. Automotive cloud has Sales and Service capabilities which comes into play in the solutioning. The biggest factor is the out of the box capability of Connected Services for Vehicles,(‘Actionable Telematics Event Management / ATEM’) that can monitor and detect component failure in the vehicle and transmits the information to the support center by auto creating alerts and cases., Data Cloud POC, A car rental company providing car servicing as well in two different systems, needs to drive its sales through transparent and accurate data in their system, so as to drive better campaigning, customer management and sales figures., The objective of the POC is to unify customer profile and create customer segmentation, for e.g., (customers with Loyalty points>100 and who rented car 5 times during the last quarter would be given a discount in its next rental/servicing) and insights like lifetime value of a unified profile., I contributed in completing the POC- creating datastreams, mapping and unifying profiles and creating segmentations and insights in data cloud., B2B Commerce Cloud (Marketbridge) -, Pre Sales, Chandrani worked with the Presales team and contributed in various areas of Pre sales stages, for Pandora, Kite, Polestar, Qiddiya, Veeva in Salesforce, Estimation tool – worked for creating an estimation tool predominantly in Core cloud solutions., Non salesforce engagement - Saudi Aramco in non salesforce space.
AWARDS
Star of the quarter award - TCS Bangalore 2018, Star of the quarter award - TCS Bangalore 2017
ADDITIONAL LINKS
LinkedIn Profile: www.linkedin.com/in/chandrani-dey
OTHER DETAILS
- Significant Contributions:
- Chandrani had imparted Siebel technical trainings to aspiring junior trainees.
- She also created and mentored a team for centralised Salesforce deployment through the Copado CI/CD tool.
- She has been mentioned in feedback emails from end users for her contributions and help in driving maximum value from new implementations and new ways of working.
- Chandrani has imparted virtual training of consumer Goods cloud to interested participants as a voluntary activity outside of the organization.
Practice Initiatives
Agentforce POC for Carlsberg, Agentforce is the premier AI product that could be embedded in salesforce core/industry. It is an autonomous agent that can understand human language and can respond and take actions via its reasoning engine.It is much more than a chatbot which serves as a knowledge base with static options and response., Carlsberg Agentforce POC is an initiative to show values of agentic AI in SF Consumer Goods cloud landscape. Proposed Agent can understand the asks (prompts) from the Sales Rep and help to track leads , summarize leads, flag leads at risks, recommend which leads to pursue , recommend actions to pursue, draft emails and so on , just like a human-all based on available data. The Agent can also show a visit schedule, create visits, recommend pre visit preps, create pre visit prep tasks, recommend talking points during visit, recommend cross-sell/up-sell products, all based on previous visit data., In this initiative I have added value by highlighting the areas where a Sales Rep could derive a value from Agentforce, by creating prompts , carving out a user journey and conversation between the Rep and the agent, user stories and possible solutions., Knowledge Sharing sessions (‘Get Sparks’), Coordinates with interested participants for regular knowledge sharing activities across the geographies, encouraging cross-team learning and collaboration alongside project responsibilities. She has taken a general , regional practice oriented ‘Lunch and Learn’ session to a higher level of state of the art topics, sessions from external vendors, and participants from across geographies., Automobile industry POC(Automobile cloud), Helix automobile, a smart car manufacturer seeking to introduce connected car and increase its sales volume to 3 folds, along with sales region expansion. A complete digital solution for the company starting from test drive booking, car configuring, to sales, manufacturing, shipping and after sales service., The objective is to shift from google docs and small CRM system to a stable, robust and scalable platform to manage and increase its sales and service for connected cars in expanded markets., I contributed in designing customer journeys with digital browsing (using B2C commerce), guest registration, product bundling, test drive booking, vehicle configuration, and quote generation; solution focusing on Salesforce Automotive cloud capabilities. Automotive cloud has Sales and Service capabilities which comes into play in the solutioning. The biggest factor is the out of the box capability of Connected Services for Vehicles,(‘Actionable Telematics Event Management / ATEM’) that can monitor and detect component failure in the vehicle and transmits the information to the support center by auto creating alerts and cases., Data Cloud POC, A car rental company providing car servicing as well in two different systems, needs to drive its sales through transparent and accurate data in their system, so as to drive better campaigning, customer management and sales figures., The objective of the POC is to unify customer profile and create customer segmentation, for e.g., (customers with Loyalty points>100 and who rented car 5 times during the last quarter would be given a discount in its next rental/servicing) and insights like lifetime value of a unified profile., I contributed in completing the POC- creating datastreams, mapping and unifying profiles and creating segmentations and insights in data cloud., B2B Commerce Cloud (Marketbridge) -, Pre Sales, Chandrani worked with the Presales team and contributed in various areas of Pre sales stages, for Pandora, Kite, Polestar, Qiddiya, Veeva in Salesforce, Estimation tool – worked for creating an estimation tool predominantly in Core cloud solutions., Non salesforce engagement - Saudi Aramco in non salesforce space.
AWARDS
Star of the quarter award - TCS Bangalore 2018, Star of the quarter award - TCS Bangalore 2017
ADDITIONAL LINKS
LinkedIn Profile: www.linkedin.com/in/chandrani-dey
OTHER DETAILS
- Significant Contributions:
- Chandrani had imparted Siebel technical trainings to aspiring junior trainees.
- She also created and mentored a team for centralised Salesforce deployment through the Copado CI/CD tool.
- She has been mentioned in feedback emails from end users for her contributions and help in driving maximum value from new implementations and new ways of working.
- Chandrani has imparted virtual training of consumer Goods cloud to interested participants as a voluntary activity outside of the organization.