CELINA MAGUIRE
London
Summary
Accomplished roll-up-the-sleeves professional with a background in journalism and expertise in corporate communications, project leadership, and content creation. Skilled in high-impact multi-channel marketing activations. Demonstrated success in creating thought leadership content and boosting engagement across digital platforms. Focused on driving brand visibility, and aligning marketing efforts with business objectives. Experienced people manager and team player.
Overview
25
25
years of professional experience
1
1
year of post-secondary education
Work history
Senior Marketing Manager (EMESA and APAC)
BCG X
London
10.2020 - 01.2026
- Lead and execute strategic marketing initiatives to tell the BCG X story across Europe, the Middle East, Africa, and APAC with a focus on engaging a C-suite technology audience
- Shape and drive BCG X’s AI and tech narrative through thought leadership, media engagement, and campaigns
- Deliver end-to-end marketing projects, including high-impact events, publications, video content, and client success stories
- Develop and implement integrated multi-channel amplification strategies to maximise campaign reach and engagement
- Support planning and execution of global flagship events and C-suite engagement initiatives (“seat at the table”) across EMESA and APAC
- Lead priority initiatives including quarterly journalist roundtables and executive masterclasses to reinforce market positioning
- Track and analyse performance metrics to continuously optimise marketing impact and inform strategic planning
Senior Marketing Consultant (Freelance)
TVC Group, part of The Economist Group
London
09.2015 - 05.2020
- Drove strategic initiatives within a high-impact marketing team to elevate TVC’s brand
- Led brand and media strategy, enhancing visibility across PR and marketing sectors
- Devised integrated marketing collateral to support promotional efforts and drive new business
- Managed end-to-end responses for new business opportunities
- Deployed for specialist writing projects
Consumer Director
Gorkana
London
06.2008 - 07.2015
- Developed and implemented consumer strategy, initiating breakfast briefing programme that achieved 98% business conversion and 97% client retention rates
- Restructured database team of over 30+ to enhance client response times by 30% and attract top talent
- Launched Gorkana Blogger Database and executed healthcare data project, generating revenue exceeding £200,000
- Expanded director role over seven years through two corporate acquisitions, driving growth across all business areas
Associate Board Director
Consolidated
London
06.2001 - 05.2008
- Reported to the Main Board, key member of the Executive, managed a team of six consultants, and built a portfolio of consumer and B2B accounts with fees of £750,000
Education
Bachelor of Arts - Journalism
University of Queensland
Brisbane 01.1989 - 12.1989
Skills
- Former journalist
- Corporate communications
- Project Leadership
- Content creation and curation
- Multi-channel marketing activations
- KPI tracking
- Branding development
- Thought leadership content development
- Social media engagement
Personal Interests
- Volunteer Reading Helper at Beanstalk, the literacy charity, whenever possible
- Hackney Winter Homeless Shelter Volunteer
- Animal advocacy and the alternative protein industry
Timeline
Senior Marketing Manager (EMESA and APAC)
BCG X
10.2020 - 01.2026
Senior Marketing Consultant (Freelance)
TVC Group, part of The Economist Group
09.2015 - 05.2020
Consumer Director
Gorkana
06.2008 - 07.2015
Associate Board Director
Consolidated
06.2001 - 05.2008
Bachelor of Arts - Journalism
University of Queensland
01.1989 - 12.1989