Summary
Overview
Work history
Education
Additional Information
LANGUAGES
Timeline
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Cecilia Perugini

London,United Kingdom

Summary

Driven trade marketing professional with experience in the eyewear industry, specializing in the implementation of e-commerce marketing campaigns and in-store activations for top-tier luxury and sports eyewear brands. Adept at managing B2B relationships, and executing data-driven campaigns across both digital and retail channels. Proven track record of enhancing brand visibility, improving sales performance, and delivering effective marketing solutions that align with business objectives.

Overview

5
5
years of professional experience

Work history

Trade Marketing Executive - Key Accounts & Sports

EssilorLuxottica
02.2025 - Current
  • Led in-store activations (windows takeover and in store spaces) for Department stores, Independent stores and Sports stores for top-tier eyewear brands in the portfolio (i.e. Prada, Miu Miu, Chanel, Oakley, Ray-Ban, Ray-Ban Meta).
  • Led the creation of digital campaigns for the brands in the portfolio for B2B optical, fashion and sports customers (i.e. Prada Group, Dolce & Gabbana, Tiffany, Emporio Armani, Oakley, Ray-Ban, Versace)
  • Organised product launches, successfully generating public interest (i.e. Ray-Ban Meta and Nuance Audio for Boots Opticians, Oakley Velokato and Velomach for sports accounts).
  • Budget management for E-commerce and Sports campaigns/activations across the different brands in the portfolio and the different retailers.


Trade Marketing assistant- EWH & Sports for UK&I

EssilorLuxottica
London
04.2024 - 01.2025
  • Developed and executed e-commerce campaign activations, enhancing brand visibility and driving consumer engagement for luxury, premium, and sports eyewear collections
  • Window visibility optimisation for brands in the portfolio (8 Oakley windows, 2 Ray-Ban, and 1 Ferrari Scuderia) to boost in-store and online presence
  • Managed seasonal and permanent POSM forecasting, ensuring accurate inventory planning for both online and brick-and-mortar retail environments across the UK & Ireland
  • Collaborated with e-commerce clients to execute visual refresh campaigns across the brand portfolio, ensuring cohesive brand messaging and aesthetic appeal
  • Played a key role in the airport visual refresh project, enhancing brand presence in high-traffic locations to maximize visibility and consumer engagement

Commercial and administrative analyst

Perugini Distribuzione s.a.s
Verona, Italy
05.2020 - 02.2022
  • Managed day-to-day administrative tasks to ensure smooth business operations, supporting cross-functional teams and driving operational efficiency
  • Demonstrated proficiency in managing B2B client relationships, serving as a key point of contact for inquiries, orders, and campaign collaboration


Education

Master of Science - International Business Management (Strategy and Leadership)

Royal Holloway, University of London
London
01/2023 - 01/2024

Bachelor of Science - Marketing, Corporate Communication and Global Markets

Università Degli Studi Di Milano Bicocca
MIlan, Italy
10/2018 - 11/2022

Diploma di Stato - Foreign Languages

Liceo Classico-Linguistico Scipione Maffei Verona
Verona, Italy
09/2013 - 06/2018

Additional Information

Competed at a high level for 14 years in national (Italian C League) and international volleyball tournaments, demonstrating teamwork, discipline, and competitive drive.

LANGUAGES

Italian (Native) - English (Fluent) - Spanish (Advanced intermediate) - French (Elementary)

Timeline

Trade Marketing Executive - Key Accounts & Sports

EssilorLuxottica
02.2025 - Current

Trade Marketing assistant- EWH & Sports for UK&I

EssilorLuxottica
04.2024 - 01.2025

Commercial and administrative analyst

Perugini Distribuzione s.a.s
05.2020 - 02.2022

Master of Science - International Business Management (Strategy and Leadership)

Royal Holloway, University of London
01/2023 - 01/2024

Bachelor of Science - Marketing, Corporate Communication and Global Markets

Università Degli Studi Di Milano Bicocca
10/2018 - 11/2022

Diploma di Stato - Foreign Languages

Liceo Classico-Linguistico Scipione Maffei Verona
09/2013 - 06/2018

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Cecilia Perugini