Catriona McCormick
London,London
Summary
Senior Creative Producer with 8+ years experience delivering high-impact content across stills and AV for a diverse range of global clients including Adidas, Burberry, Budweiser, Cartier, Gant, Giorgio Armani, Google, Kenzo, Levi's, Lucid Motors, Meta, Moncler, New Balance, Nike, The North Face, Puma, Replay, Samsung, Tommy Hilfiger, Zalando and Zegna.
Specialising in bringing creative visions to life across the full production spectrum, from comprehensive 360 campaigns to rapid-turnaround social shoots, always balancing ambitious ideas with practical realities around budget, timelines and stakeholder needs. Producing globally across APAC, EMEA and the USA, I work in an integrated way from concept through to delivery, ensuring every element of a campaign reinforces the same creative vision across every channel and touchpoint. Currently Senior Creative Producer at Hypebeast and Hypemaker, the London-based creative agency.
Overview
10
10
years of professional experience
Work history
SENIOR CREATIVE PRODUCER
HYPEBEAST (Media) HYPEMAKER (Agency)
London
07.2024 - 03.2026
- Lead production across multiple high-profile campaigns, providing hands-on support throughout the entire production cycle from initial brief to final delivery across stills and AV
- Managed productions from £75k up to £1m, overseeing budgets end to end and ensuring cost-effective use of resources without compromising creative output
- Provide strategic support to project teams during all phases including bidding, pre-production, shoot execution and post-production
- Thorough knowledge of APA guidelines, applying industry standard practices across all productions from scheduling through to crew contracts and compliance
- Proven ability to own all on-set logistics end to end, ensuring smooth shoot days across both stills and AV productions
- Produced globally across APAC, EMEA and the USA, navigating different markets, time zones and the logistical nuances that come with producing across territories
- Experienced in briefing and directing freelance crew, coordinating across multiple external teams simultaneously and managing all on-set logistics from pre-production through to wrap
- Continuously shape and refine internal production processes to optimise workflow efficiency and team performance
- Evaluate project pipelines and develop comprehensive resourcing plans and strategic solutions
- Implement and maintain quality control processes throughout production to ensure the highest creative standards are met at every stage
- Work closely with senior leadership to maintain and evolve industry best practices
- Built and maintained strong relationships with a wide network of photographers, directors, crew, post houses and vendors across multiple disciplines and markets
- Experienced in running multiple projects simultaneously across very different brand worlds — from luxury fashion and beauty to automotive, alcohol and technology
- Comfortable working under pressure and to tight deadlines within a small, fast-moving team environment
CREATIVE PRODUCER
HYPEBEAST HYPEMAKER
London, Northern Ireland
07.2022 - 07.2024
- Managed on-set and remote shoot operations across multiple locations globally across APAC, EMEA and the USA, coordinating teams across stills and AV productions simultaneously
- Collaborated closely with creative teams to ensure all assets met brief requirements and quality standards at every stage
- Handled all contractual and rights management including vendor agreements, talent/music/image licensing and location permissions
- Managed internal budgets and coordinated with finance on invoice processing and payment scheduling
- Maintained thorough project documentation and provided regular updates to clients, talent and stakeholders throughout production
- Cultivated and managed relationships across freelancers, production companies, post production houses, studios and filmmakers, photographers, etc.
- Responsible for booking and coordinating all crew and equipment across stills and AV productions
- Oversaw post production coordination and supervision, managing relationships with editors, retouchers and post facilities through to final delivery
- Consistently delivered to tight deadlines across multiple concurrent productions, maintaining high creative standards under pressure
SENIOR CREATIVE PRODUCER
FREELANCE
London
07.2019 - 07.2022
- Numero Magazine Digital Cover featuring Charithra Chandran from Bridgerton
- N-Studio productions: Viper Magazine Launch, Infuse X Nicce Record Store Party, Young Fume Album Launch Party
JUNIOR PRODUCER
MR PORTER
London
12.2019 - 07.2022
- Executed end-to-end production of video and stills content across MR PORTER Journal, MR PORTER Post and social channels
- Collaborated with content managers and marketing producers to deliver projects on time and within budget
- Commissioned and managed all illustration and animation content for MR PORTER Journal and cross-platform campaigns
- Managed domestic and international shoot productions across global markets, spanning a range of scales and formats
- Negotiated competitive industry rates across global crew, suppliers and vendors to ensure productions remained within budget
- Successfully prioritised and managed multiple concurrent productions while maintaining high creative standards throughout
- Oversaw post production processes and retouching schedules through to final delivery against critical deadlines
PRODUCTION ASSISTANT
STELLA MCCARTNEY
London
09.2016 - 12.2019
- Supported in-house Producer and Creative Department across Women's, Men's, and Kids' video and still shoots
- Coordinated bookings for photography teams, talent, studios, catering, props, and technical equipment
- Managed budget allocations across production areas while ensuring creative vision was achieved within financial constraints
- Coordinated talent and crew logistics for seamless on-set operations
- Organized production equipment, sample management, and styling props
- Prepared detailed call sheets and production documentation
Education
Bachelor of Arts - Business Marketing
Wrexham Glyndwr University
Plas CochSkills
- End-to-end stills and AV production
- 360 campaign production
- On-set logistics and shoot management
- Post production coordination and supervision
- Global production across APAC, EMEA and USA
- Budget management (£75k to £1m)
- Crew and equipment booking
- APA guidelines
- Usage and licensing
- Talent and location agreements
- Client and stakeholder management
- Vendor and freelancer management
- Project scheduling and pipeline planning
- Quality control
- Briefing cross-functional teams
References
References available upon request.
Timeline
SENIOR CREATIVE PRODUCER
HYPEBEAST (Media) HYPEMAKER (Agency)
07.2024 - 03.2026
CREATIVE PRODUCER
HYPEBEAST HYPEMAKER
07.2022 - 07.2024
JUNIOR PRODUCER
MR PORTER
12.2019 - 07.2022
SENIOR CREATIVE PRODUCER
FREELANCE
07.2019 - 07.2022
PRODUCTION ASSISTANT
STELLA MCCARTNEY
09.2016 - 12.2019
Bachelor of Arts - Business Marketing
Wrexham Glyndwr University