Summary
Overview
Work History
Education
Skills
Certification
Timeline
OperationsManager
Catherine  Harriss

Catherine Harriss

Digital Marketing Consultant
Bowdon

Summary

Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.

Has excellent relationship and communication skills to drive new business opportunities. Created leading surgeons in their fields.

At the heart of everything is the customer centric focus and approach ensuring that all aspects of the patient journey are optimized for positive decision making.

Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Excellent analytical, organizational and decision-making abilities. Self motivated to achieve results.

Overview

37
37
years of professional experience
7
7
years of post-secondary education
1
1
Certification
1
1
Language

Work History

Digital Marketing Consultant

MultiWorks Marketing Ltd
Bowdon, Cheshire
09.2011 - Current

This is my own company where I am the sole director.

  • Full digital marketing services for surgeons.
  • Discussed SEO needs and optimized strategies for short- and long-term campaigns.
  • Analyzed competitor pages to locate backlink and keyword opportunities.
  • Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
  • Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
  • Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • Masterminded highly successful digital strategies for various platforms to attract customer engagement.
  • Implemented new strategies to improve click-through rates and conversion.
  • Optimized social media channels and web pages to improve SEO and usability.
  • Managed digital projects from initial concept through final implementation and live monitoring.

Director

Duncan Harriss Consulting Ltd
Southwell, Nottinghamshire
11.2015 - 03.2021

I was a joint director of this successful company with my ex-husband that had an annual turnover of £1.1m.

  • Promoted vasectomy reversal surgery and medico-legal services.
  • Developed marketing content such as multiple websites, blogs, promotional materials and advertisements for social media.
  • Administered marketing calendar and posted new content to maximise web coverage.
  • Implemented SEO needs and optimized strategies for short- and long-term campaigns.
  • Masterminded highly successful digital strategies for various platforms to attract customer engagement.
  • Analyzed competitor pages to locate backlink and keyword opportunities.
  • Increased customer engagement through social media.
  • Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.

Becasme the

Interior Designer

Self Employed
Southwell, NTT
01.2001 - 09.2011

My own business started to primarily fit around my young children and to indulge my love of interior design

  • Developed key client relationships, providing design solutions that met needs and budgets without compromising quality or design intent.
  • Developed space planning concepts, colour palette selections and textile presentations.
  • Led interior design across conceptual, schematic, design development and construction document phases with builders and architects.
  • Communicated product information, installation methods and product upgrade options.
  • Transformed uninspiring areas into warm and inviting living spaces using various lighting fixtures, materials and products.
  • Designed floor plans, elevations, 3D perspective views and material boards for review and presentation.
  • Participated in furniture selection and documentation of specifications.
  • Consulted with clients to determine architectural preference to meet overall design goals.
  • Learnt website design and SEO to promote interior design business.
  • Worked flexible hours across night, weekend and holiday shifts.

National Study Coordinator

University of Nottingham, Department of Epidemiology & Public Health
Nottingham, Nottinghamshire
04.1993 - 07.1998

A national case-control study investigating the causes of Aplastic Anaemia.

  • Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
  • Participated in team-building activities to enhance working relationships.
  • Maintained energy and enthusiasm in fast-paced environment.
  • Improved operations through consistent hard work and dedication.
  • Led projects and analyzed data to identify opportunities for improvement.
  • Developed team communications and information for meetings.
  • Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
  • Learned new skills and applied to daily tasks to improve efficiency and productivity.
  • Used coordination and planning skills to achieve results according to schedule.

Research Assistant

University of Nottingham, Department of General Practice
Nottingham, Nottinghamshire
09.1991 - 03.1993

Project aimed to establish the use of computers in general practice.

  • Gathered, arranged and corrected research data to create representative graphs and charts highlighting results for presentations.
  • Worked with principal investigators to coordinate quantitative research.
  • Identified issues, analyzed information and provided solutions to problems.
  • Used coordination and planning skills to achieve results according to schedule.

Research Nurse

University of Oxford
Oxford, Oxfordshire
09.1990 - 08.1991

A Research Nurse in the Department of Cardiology assisting with two studies:

  • How to establish a normal blood pressure in a healthy population by measuring blood pressures over 24 hours in randomised individuals via GPs (community)
  • The use of dopamine infusions compared to exercise bikes in a cross over study with patients who had an average ejection fraction of 19% (hospital based)
  • Meeting patients, collecting and recording data and assisting with the patient care.

Staff Nurse

John Radcliffe Oxford, Harefield Hospital Middlesex
Oxford, Harefield, Oxford, Middlesex
12.1987 - 08.1990

I worked in three different war areas: cardio-thoracic surgery, adult transplant ITU and cardiology.

  • Developed and implemented patient care plans based on physicians' instructions and generally accepted nursing practices.
  • Performed various nursing interventions such as wound dressing, vital sign monitoring and specimen collection.
  • Educated patients, families and caregivers on diagnosis and prognosis, treatment options, disease process and management and lifestyle options.
  • Identified learning needs of patients and families and responded with advocacy and health education.
  • Collected blood, tissue and other laboratory specimens and prepared for lab testing.
  • Conferred with physicians to discuss diagnoses and devise well-coordinated treatment approaches.
  • Implemented medication and IV administration, catheter insertion and airway management.

Education

Master of Public Health - Public health & Epidemiology

University of Nottingham
Nottingham
09.1994 - 08.1996

Diploma In Health Studies - Holistic Health

Nottingham Trent University
Nottingham
09.1992 - 08.1994

Registered General Nurse (RGN) - General Nursing

Oxford School of Nursing
Oxford
09.1984 - 11.1987

Skills

Project Management

undefined

Certification

Google Search Qualified May 2022

Timeline

Director

Duncan Harriss Consulting Ltd
11.2015 - 03.2021

Digital Marketing Consultant

MultiWorks Marketing Ltd
09.2011 - Current

Interior Designer

Self Employed
01.2001 - 09.2011

Master of Public Health - Public health & Epidemiology

University of Nottingham
09.1994 - 08.1996

National Study Coordinator

University of Nottingham, Department of Epidemiology & Public Health
04.1993 - 07.1998

Diploma In Health Studies - Holistic Health

Nottingham Trent University
09.1992 - 08.1994

Research Assistant

University of Nottingham, Department of General Practice
09.1991 - 03.1993

Research Nurse

University of Oxford
09.1990 - 08.1991

Staff Nurse

John Radcliffe Oxford, Harefield Hospital Middlesex
12.1987 - 08.1990

Registered General Nurse (RGN) - General Nursing

Oxford School of Nursing
09.1984 - 11.1987
Catherine HarrissDigital Marketing Consultant