I am an active member of a local tri club and taken part in multiple long distance cycling, running and swimming events
Qualified British cycling ride leader and coach - focus on encouraging women and girls into cycling
Catherine Goss
South Wales,Wales
Summary
Project manager with extensive experience in leading strategic partnerships and driving initiatives in women's health. Proven ability to develop and implement innovative service solutions and bespoke projects. Recognized for strong team collaboration and exceptional relationship management skills.
Overview
21
21
years of professional experience
1
1
Certification
Work History
National field sales team coach (part time secondment)
IBSA/ Pharmasure Ltd.
01.2024 - Current
- Responsible for sales coaching and some business development days for four members of team- involving in person field visits and individual teams sessions and groups coaching sessions throughout the month.
- I am responsible for team development working on their individual goals and aims to improve sales skills and develop as KAMs so they can independently run partnership projects.
- As part of this role I undergo continuous evaluation support and improvement from an external consultant to make sure I am offering my team to best support and coaching possible.
Business development manager
IBSA/ Pharmasure Ltd.
01.2022 - Current
- Responsible for sales of fertility portfolio and partnership development.
- Exceeded sales target every year I have been a part of IBSA.
- Extended customer group – including business managers and scientists.
- Implemented CRM process on a territory level so now communicating with customers using a true omnichannel approach.
- Successful KOL development at a regional level.
- Successfully developed strategic partnerships with 4 key accounts.
- Partnership working- Led multidisciplinary teams across different areas to achieve true partnership working in bespoke projects to truly work on the customer and patient pain points and she improvement in these areas.
- I developed patient program for access to a nutrition course for fertility patients to achieve the needed BMI for NHS treatment or private depending on the need.
- This is also being included in a clinical trial and NHS validation results to show patient care improvement to trusts and business managers and demonstrate our worth as true partners.
- I worked with nutritionist to tailor and improve this program with each cohort of patients so best patient experience can be achieved.
- I worked on the pilot and introduction of Aura App to support patients undergoing IVF treatment- helped clinics to use this app to help improve their clinic experience and patient experience so improve clinic google ratings.
- Running educational meetings- I always feel its important to include patient experience and women’s health charities to make sure patient impact also at the forefront – for example recordings made from endometriosis patients to demonstrate the impact delay in treatment has on their lives and mental health.
- I have also been responsible for local and national tender for fertility portfolio of prescription medicines and the sales in Wales.
Business Development manager
Pharmasure LTD.
09.2015 - 01.2022
- Solely responsible for sales promotion, contracts, formulary inclusions, including AWMSG, and procurement contracts such as the south of England framework contract, guide line inclusions for fertility.
- Keeping up to date with the CCG flow of patients and where fertility cycles are provide as can become quite complex in some areas.
- Working with patients groups such as Verity and Fertility network UK.
- Additionally run two fertility education groups SWIGS and South west fertility group for doctors, specialist nurses and embryologists in the two regions as there was a real need for updates and education as there is little training run outside London.
- Key Responsibilities include taken territory worth zero to a value of £2million.
- Named best company BDM 2017/18.
- Nominated for PF award 2017 by customers for award of best KAM.
- Helped with recruitment of new team members and training.
- FIRST Pharmasure contract won in Wales.
- First gonadotrophin use by CARE group – Care Birmingham 2018.
- First Pharmasure business in South west.
- Highest sales growth in company 2016 and 2017 in a time when most fertility companies are reducing price to battle the biosimilar market.
Key account manager
FERRING pHARMaCeUTiCALS Ltd
03.2009 - 08.2015
- Solely responsible for sales, contracts, formulary inclusions, guideline inclusions for fertility, obstetrics and growth across South Wales and South west including some all Wales contracts like the Welsh fertility contract.
- Additionally run two fertility education groups SWIGS and South west fertility group for the doctors nurses and embryologists in the two regions the second of which I set up.
- Key Responsibilities include product sales, keep contracts database for all products up to date, negotiate new contracts, KOL development by gaining excellent business relationships, clinician training, maximise business benefits, through the local implementation of marketing strategies, develop and nurture relationships with future KOL and other Key clinicians, work with drugs and therapeutic teams on promoted products to promote benefits and prevent barriers to prescribing and to acquire formulary status, exceed sales targets, meet with local business managers and work in partnership to give strong health economic arguments to gain product use, midwifery meetings and training.
Clinical Sales Specialist (BLUE team member)
Almirall Pharmaceuticals Ltd
01.2008 - 09.2008
- Hospital specialist working to grow business develop KOLs, gain formularies, set up GP education sessions, set up product guidelines, gain formulary status for all products and some LHB/PCT work.
- In January 2008 ALMIRALL Purchased the Shire dermatology products, dermatology hospital sale specialist team, five managers and all primary care representatives therefore my role continued as hospital sales specialist with Almirall.
- Products include Solaraze (actinic keratosis), Vaniqa (Hirsuitism), Balneum and Balneum plus cream.
- Therapy areas include Dermatology, endocrinology, gynaecology, care of the elderly and plastics.
- Customers include Key Clinicians/KOLs, Specialist registrars, specialist nurses.
- Territory includes South Wales, Bristol, Bath and Gloucester.
Hospital Sales Specialist
Shire Pharmaceuticals
01.2007 - 01.2008
- Pharmaceuticals sales promotion, in secondary care environment.
- Work with team of 7 primary care representatives on setting up educational dermatology sessions, helping with any formulary problems they have on their individual patches.
- Develop regional KOLs and KOLs for each local territory.
- Products include Solaraze and Vaniqa.
- Therapy areas include Dermatology, endocrinology, gynaecology.
- Customers include Key Clinicians/KOLs, Consultants, Specialist nurses and SpRs.
- Territory includes South Wales and South West (including Devon and Cornwall).
Medical Sales Representative
11.2005 - 04.2007
- Pharmaceuticals sales promotion primary and secondary care.
- Products include Calcichew D3 Forte, Solaraze, Vaniqa.
- Therapy areas include Dermatology, Endocrinology, Gynaecology, Rheumatology and Care of the Elderly.
- Clients include Healthcare professionals in Primary and Secondary care.
- Territory includes West Wales including- Swansea, Neath, Port Talbot, Rhondda Cynon Taff, Ceredigion, Carmarthenshire, Powys and Pembrokeshire.
Education
SHA - Health technology appraisal
University of Sheffield
Sheffield01-2014
Management and leadership course - 5 states of dysfunction
05-2026
Coaching development -
independent consultant
05-2026
Qualified British Cycling coach -
01-2023
insights -
01-2022
BSc (honours) - Genetics and Biochemistry
University of Wales Aberystwyth
01-2004
A-level - chemistry (C), biology (B), Mathematics (C), general studies (B)
Neath Port Talbot College
01-2001
Skills
- Influencer development
- Building relationships
- Training facilitation
- Project coordination
- Scientific communication
References
Available on request
Interests
Certification
- Sport first aider qualified and Valid March 2026-2029
Timeline
National field sales team coach (part time secondment)
IBSA/ Pharmasure Ltd.
01.2024 - Current
Business development manager
IBSA/ Pharmasure Ltd.
01.2022 - Current
Business Development manager
Pharmasure LTD.
09.2015 - 01.2022
Key account manager
FERRING pHARMaCeUTiCALS Ltd
03.2009 - 08.2015
Clinical Sales Specialist (BLUE team member)
Almirall Pharmaceuticals Ltd
01.2008 - 09.2008
Hospital Sales Specialist
Shire Pharmaceuticals
01.2007 - 01.2008
Medical Sales Representative
11.2005 - 04.2007
SHA - Health technology appraisal
University of Sheffield
Management and leadership course - 5 states of dysfunction
Coaching development -
independent consultant
Qualified British Cycling coach -
insights -
BSc (honours) - Genetics and Biochemistry
University of Wales Aberystwyth
A-level - chemistry (C), biology (B), Mathematics (C), general studies (B)
Neath Port Talbot College