Catharine-Rose Pracownik
Colchester,Essex
Summary
Innovative Public Relations Specialist with extensive experience in creating holistic campaigns and communicating with media. Expert in identifying and managing PR risks. Seeking to leverage strategies to build brand awareness and thought leadership in line with central business strategies.
Overview
9
9
years of professional experience
Work History
Public Relations Specialist
Virgin Atlantic
Crawley , West Sussex
2021.07 - Current
- Developed and delivered cross-functional campaigns with marketing, internal communications, events, and social teams to strategically align with company goals.
- Handled crisis communication with professionalism and a proactive mindset to mitigate damage to brand reputation.
- Crafted and pitched media materials to maintain a stream of positive coverage.
- Coordinated and managed logistics of press and content creation trips in partnership with tourism boards, hotels, and resorts.
- Cultivated and maintained relationships with media personnel, bloggers, and social influencers to maintain industry connections.
- Sourced, embedded, and managed a Product Placement agency to promote the brand via TV opportunities airing on Netflix and Amazon.
- Led filming logistics and operations with media and production companies to facilitate brand-appropriate, and smooth timely filming schedules at the airport, lounge, and onboard.
Account Manager
FINN PARTNERS TRAVEL
London , City of London
2019.05 - 2021.06
- Built rapport with new and existing clients, including hotels, retreats, and tourism boards to boost client retention.
- Established industry contacts and relationships with media to deliver consistent, strategic coverage.
- Researched, created, and distributed impactful press releases to targeted media, heightening brand awareness and exposure.
- Owned innovative influencer marketing partnerships, brand partnerships, and client social media content calendars.
- Designed client media kits, including Q&As, briefings, and key messages to promote brands, products, and services.
- Created client activity plans for annual contracts, projects, and campaigns, ensuring KPIs were met.
Senior Account Executive
One Green Bean
London , City of London
2018.11 - 2019.04
- Completed a four-month secondment as a Press Officer on behalf of my client, Costa Coffee, during a recruitment search.
- Cultivated relationships with journalists and media professionals to expand media networks.
- Planned, developed, and implemented robust PR strategies to manage brand reputation and awareness.
- Coordinated media outreach efforts, securing coverage for clients in various publications.
Senior Account Executive
The Television Consultancy
London , City of London
2018.11 - 2019.04
- Organised and oversaw campaign shoots as well as supervised in-house production edits for B-Roll and online video creation.
- Managed international sell-in's, including creating press releases and campaign overview documents, and calling media to pitch client news.
- Delivered client evaluation documents and managed de-brief meetings.
Senior Account Executive
Sibling, (Westfield)
Sydney , Australia
2017.01 - 2017.10
- Coordinated media outreach efforts, securing coverage for the Westfield retail stores in various publications across Australia.
- Organised and managed photoshoots, including style, hair, makeup, and, location for accompanying media assets.
- Designed client media kits to promote brand, products, and services.
- Conducted market research to identify trends and opportunities for client positioning.
Account Executive
The Television Consultancy
London , City of London
2015.04 - 2016.10
- Delivered a high standard of media coverage for clients.
- Planned and managed events, attended recces, organised attendees and schedules.
- Worked closely with in-house production and edit teams to ensure content capture for B-Roll and web videos.
- Owned administration duties including meeting notes, WIP's, and end-of-campaign coverage documents.
Education
Bachelor of Arts - Journalism
Bucks News University
High Wycombe, BuckinghamshireSkills
- Communication strategies
- Relationship management
- Reputation management
- Forward thinking
Timeline
Public Relations Specialist
Virgin Atlantic
2021.07 - Current
Account Manager
FINN PARTNERS TRAVEL
2019.05 - 2021.06
Senior Account Executive
One Green Bean
2018.11 - 2019.04
Senior Account Executive
The Television Consultancy
2018.11 - 2019.04
Senior Account Executive
Sibling, (Westfield)
2017.01 - 2017.10
Account Executive
The Television Consultancy
2015.04 - 2016.10
Bachelor of Arts - Journalism
Bucks News University
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